17 April 2018

REPUTATION MANAGEMENT






What is Reputation-Management?

Reputation management is accurate and reliable information on the Internet about you a group of industry creation. Sometimes when people are looking for their name in Google's search engine, they are not the result of self-respect - the divorce and criminal! It is known collectively as the people of appropriate techniques and Reputation Management.org Web Images search engine optimization, you can help drive.

Reputation of a person's reputation or professional or management practice understanding. "In one word invented public relations, but a computer, and the development of the Internet and social media, although it is a matter results sites often review gray morally such use, or astroturfing SEO control and as a result of the strategy games in an attempt to influence negatively. as well, such as customer complaints, as well as the forms of moral and reviews online sites with misinformation associated management summary is also known for the product that affects the development of Reputation Management.

 Reputation management can be condensed into three main tactics: repair, rebuild and recuperate:  
·         Repair: Should you or your business require reputation remediation, the first step is to repair some of the damage. Given limitations of consumer review sites and the reach of the Internet, you should handle this in a concerted, thoughtful and aggressive manner.
http://digitalmarketing.ac.in/Reputation_Management.JPG·         Rebuild: Once initial fires are dampened, the next step is to rebuild reputation and further grow a brand or business reputation through various public relations vehicles (press, social media, blog, etc.).
·         Recuperate: Finally, to bury the negatives, brands and businesses need to optimize digital properties and reputation through SEO, regular response and constant monitoring.

Nearly everyone can benefit from reputation management, businesses and individuals alike. While the details differ for each unique circumstance, there are a couple basic scenarios where rep management can come into play and leave a great and lasting impact on your personal life, career, or business.
When searching online, you may come across content that depicts you in a negative light such as:
·         Embarrassing photos or videos from college
·         Post about getting fired from your job
·         Posts about a bad end to a relationship
·         Posts from a disgruntled employee
·         Posts from an enemy
·         Negative news articles about being in trouble with the law
·         Mugshots from a difficult time in your life
·         Bad reviews from a difficult customer or even a competitor
The list goes on and on. Anything you do in life, large or small has a chance of making its way to the Internet. And once it is there, it is likely to remain there in one form or another. These instances do not reflect the person you are now and therefore should not be what people first see when they read about you online.
With reputation management, however, you have the chance to remove negative content or suppress it. A common ORM strategy is to bury negative search results by replacing the negative with fresh, positive content that accentuates the individual or business’ desired image.
Creating natural reviews that arise from customers and genuinely reflect your brand strategy is challenging. The truth is that most customers, even if satisfied with your products and services, don't post online reviews without encouragement.
Dissatisfied customers will be quick to express disappointment with your brand on online review websites, their social media profiles, and through internal feedback channels. A reputation content strategy will maximize the positive reviews and reduce the negative ones while possibly converting them to a positive review.
Some tools that are very popular are:
·         Google Alerts – A popular and free option with the ability to track web results, blogs, news feeds and much more.
·         Yahoo! Alerts– Similar to Google Alerts, Yahoo! Alerts also gives you the ability to track via stocks, web results, blogs, news feeds, etc., but through Yahoo’s search network.
·         Twitter Search – Makes it easy to search any Twitter mentions or comments based on keyword searches. By searching for your brand or product, you can find those positive or negative comments about your company.
·         Social Mention – Helps catch immediate comments in most social media based on the keyword phrases you choose.
·         Trackur – A great option for small businesses, Trackur aggregates social mentions for the keywords you choose. It also has the ability to save, sort, share and subscribe to popular feeds.

The internet gives people the ability to connect instantly, and because of this, both good and bad information about your company can travel quickly. Online reputation management has become a necessity for many online businesses.
Determine your weaknesses and work to eliminate them. Aim to highlight the strengths of your company at every opportunity in order to improve the reputation of your brand, your product, and your business.
“It takes 20 years to build your reputation and only 5 minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

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