19 June 2018

Grow Business Globally by digital marketing

Business drives the world as everyone needs money to make a mark in the world. The term business itself refers to a “regular occupation, profession, or trade”. This can refer to individuals, communities or organisations. No matter what happens around the world, people do need to work in the profession of their choice. This is now becoming easier with more options presenting themselves to everyone. Everyone knows what is happening all around the globe and can pick and choose what they would like to do. The competition also is more, of course, and this means we must truly be so good that everyone comes to us for our merit.

In the area of selling our goods, again options are many nowadays. Here, digital marketing does have a big role to play. With people striving to do their best, they connect with each other by accessing each other digitally for the future is indeed digital. This is what shall make the world move forward.

Visionaries do recognize this clearly and wish to bring this in their future plans. There are many companies seeking to use this to the maximum extent possible. For the a proper strategy does need to be defined and many people are doing this. 

It is easy if one understands the tools that are required for digital marketing. These tools are not complicated. One only needs an open mindset to acquire the necessary skills and then march forward.

Money is of course, always a criterion. In marketing, money and the budget is always a serious concern. Fortunately, in digital marketing, the costs are also minimal as the technical world takes it forward with almost zero budget for marketing personnel.

The online world makes people check everything digitally so here again, it is important we need to indeed be perfect in all areas. It is very important to see what is being said about us all over the world. One’s reputation can also be streamlined digitally and indeed many people are indeed doing this. Reputation building is also a big exercise where often, a lot of money is involved. Here, again, digital marketing can play a big role when one selects what needs to be conveyed, how to do it and choose all the tools that enable us to do this.

With many social media platforms, this is indeed becoming mandatory for almost everyone and any investment made here is truly worth it.

Though we in India were thought to be underdogs, in the digital world, we are equal to everyone and shall indeed be able to make a key difference to all businesses by acquiring the necessary skills and showcasing the business as it needs to be showcased, keeping in mind all the needs and using the right technology that is available all around us in the new world. We only need to be present and completely aware here.

For we surely don’t want to be left behind in the new digital world.

08 June 2018

Up-Skilling India

People are known as "Human Resources" in companies. We all need to understand that human beings are valuable resources. Is this really happening in India ? We need to understand this is not always the case which is what we all need to address to make our country truly enriched and complete.

Industry Stats:

Economic Times said in an article in January 2018 that 94% of engineers are not suitable for hiring. If this is the situation of Engineers then Imagine the condition of Diploma and ITI's 

This is true globally also, as per the statistics given below

Image source: http://jiyes.info/skill-india
The fact is people are of course a great potential resource. However, everyone needs skills to become resources else they become useless in their lives and a liability for  the nation. We do know that more than half of India’s population of 1.3 billion is below the age of 25.  It is also estimated that the average age of India’s population will be 29 by 2020. This may prove to be disastrous rather than a source of growth, if we do not create sufficient employment opportunities, and adequately prepare our young workforce.

Though there are a number of existing skill initiatives, including Industrial Training Institutes (ITIs), Vocational Training Institutes for Women, Advanced Training Institutes run by the Directorate of General Training (DGT) and Basic Training Centres and Related Instructions Centres by private firms or the government. Pradhan Mantri Kaushal Vikas Yojana (PMKVY) of the Central Government, training conducted by several ministries and departments such as agriculture, housing and poverty alleviation, women and child development, commerce and industry, Bachelor of Vocation (B.Voc) and Diploma of Vocation (D.Voc) by the Ministry of Human Resource Development, among others, most of them are not up to the mark to deliver what the industry needs.
When we at Digital India recognised this lacunae, we took it upon ourselves to tap into the potential of the nation.
We realised that even with such multifaceted efforts, India has formally trained very few of  the total workforce (15-59 years of age) of about 487 million people in India. Actually, just 7 percent are in the formal sector.

Where is the lacunae ?
The fact is “inadequate industry interface” is one of the major issues facing the vocational education and training system in India. Whilst it is important to create a vocational education and training ecosystem, industry’s role in this space cannot be overlooked. Without substantial input from industry in the design and curriculum of courses, the skills that are taught are often out of line with the needs of employers.

There is a lack of industry involvement in vocational education and training as one of the key challenges faced by the skill development sector today. This includes low involvement in delivery, management of institutions and curriculum design. Low industry participation in these aspects has created a situation where many participants in skills training programs remain unfit for employment after completion.

Some of the causes are

a. Lack of involvement

When we need to work for industry, we have to get involved with them else there would be a total mismatch of the skills.
This is why we at Digital Marketing  recognised what a key area which is necessary in today's digital age is how to remain connected and leverage the advantages of the digital world.
We teach everyone how to experience the power of the digital world, leverage numerous apps, tools and techniques for one's career and business growth.  and position one's contact on the web, mobile and social media.  
By doing so, we are certain we shall create a smaller, better and more equipped to handle the emerging world and make oneself so much in demand that jobs come looking for us and we do not ever have to worry about ever getting placed.
Some of the causes and solutions for them are given below

To overcome this, there has to be a complete involvement to understand what the industry needs which is what we are always trying to address.

b. Standardization
We have to standarise the syllabus in all sectors so that there is never a confusion or gap in what people are looking for. Only then can the training given be effective and placements shall indeed take place,

c.  Evaluation
There must be continuous evaluation to assess the student at all stages so there is continuous improvement in their skills. This must include both theoretical and practical assessments to made the model a complete one.

d. Aspirations
A further issue that must be considered is alignment of skill initiatives with youth aspirations and preferences.

e. Adaptation
Last but definitely not the least, despite the dominant approach of providing job specific skills, increasing attention should be given to skills that will allow individuals to adapt. Basic education is essential for realising this and enabling youth to achieve their full potential. On top of that, due to changes in the structure of the labour market, and increasing technological adoption, skill premiums can be found in soft skills, interpersonal skills, creativity and critical thinking. Moving forward these should be central to skill development strategies.

Meeting the challenge

As we have seen, essentially, given the extent of the employ-ability challenge, India must find innovative ways of skilling and educating its population. The strategy moving forward must ensure that industry plays a key role in shaping skill development programmes. Certification of skills training in India needs to be standardised, so that there is quality of delivery and trust among employers. Further, a long-term skill development strategy must account for persistent gender gaps in training and labour force participation, as well as youth aspirations and the need for solid basic education. To chart a path towards inclusive growth, India must find effective ways of skilling, up-skilling and re-skilling its rising youth population.

We focus on all these areas to ensure that our nation makes effective use of our youth to make them a complete resources whom people will be more than eager to grab as we ensure that all the skills are very much in place.

By ensuring both the industry and students are happy, we at Digital Marketing  aim at creating a truly win win situation. Our tie ups in various fora has also ensured that we stay updated in all the happenings and requirements in the globalised world today.

We hope to create more and more success stories ensuring India uses all its potential and thus truly shines as the capital of human resources.