The divide that we in India had between the rural community and the urban one was so huge that it became impossible for them to connect with each other.
Many new companies, whether in rural India or urban India, are ruling the market.
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One example of very good digital marketing, in fact culture change is, Vicks #TouchOfCare campaign, a story of a Transgender Indian mother who adopts an orphan child – Gayatri. This campaign redefines that the family care in India goes beyond biological relations or a surname. Vicks that has always epitomized mother’s care while showcasing the real life of Gauri and Gayatri, has set an agenda for family care and change of cultural mindset.
All this is now changed in India. Products are just an example but the point is urban and rural India were looking at different pages of India. This is now changing with digital marketing.
As we can see, everyone is going digital and for this we do need to know the tools ourselves for which this is a hot career option now. The steps taken are very simple. We can easily make our business grow using the digital route.
In the case of India, this shall surely make the whole nation prosper and become a world leader, slowly but surely.
This is shown in the following video of Muft Wifi too.