01 November 2018

Digital Marketing empowers rural India



The divide that we in India had between the rural community and the urban one was so huge that it became impossible for them to connect with each other.

All this is changing with the digital media, especially digital marketing. Many new companies, whether in rural India or urban India, are ruling the market.  

Photo Credit
: bfsi.manipalglobal.com/bfsi.html
Success Stories
One example of very good digital marketing, in fact culture change is, Vicks #TouchOfCare campaign,  a story of a Transgender Indian mother who adopts an orphan child – Gayatri. This  campaign redefines that the family care in India goes beyond biological relations or a surname. Vicks that has always epitomized mother’s care while showcasing the real life of Gauri and Gayatri, has set an agenda for family care and change of cultural mindset.

Another very good business example is that of an entrepreneur who made his way out into the market by selling potato wafers and earning his name in the country as the most preferred food company.  A home-grown brand that is wearing its independence and entrepreneurial spirit on its sleeve is Balaji Wafers. Chandubhai Virani, the 60-year-old founder, and director has often said in many media reports about how many companies have approached him with offers to buy out his snack venture which is said to have had an Rs 1,800 crore turnover in 2017.

Other than business, edutainment is also very important for everyone in the whole globalised world. Children’s education is after all a need that everyone all over the world has. This was recognised by some people. Here ChuChu TV, an Indian edutainment YouTube channel is making a lot of news. This channel is the 43rd most subscribed channel in the world. It has over 20 million subscribers. over 15.8 billion video views. The channel itself consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with an incorporation of peppy music and an aesthetic style that are embedded in them. 

ChuChu TV has entered many other markets like  ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish). They take their digital marketing seriously.  They collaborated with echoVME. After this, ChuChuTV garnered maximum engagement via various methods. As echoVME created high-quality interactive content to build trust among audiences, which were posted on regular intervals and from different genres. In fact, after some time, the collaborative efforts brought in 1.9 Million likes on Facebook and Global Audience Reach of 34,084,746 as of June 2017.

There are many more such examples of course. The whole of India is connecting and so, there is more business and redefinition of culture itself.

Looking up to them as examples, the rural market has been noticed, both as entrepreneurs and a potential market as almost everyone has a mobile and access to the internet nowadays.

With so many people living in rural India and so much talent there, we surely should not neglect such a huge chunk of our population. From the business point of view, it is foolish to not tap this market.

So far, this whole area was neglected and ignored. Because of this, the divide between rural and urban India was becoming wider.

All this is now changed in India. Products are just an example but the point is urban and rural India were looking at different pages of India. This is now changing with digital marketing.

As we can see, everyone is going digital and for this we do need to know the tools ourselves for 
which this is a hot career option now. The steps taken are very simple. We can easily make business grow using the digital route.

Most companies are now catering to both rural and urban India. 

Steps in digital marketing

Digital marketing is very similar to regular marketing. In  traditional marketing. We have a product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.
Digital marketing encompasses more roles and skills than marketing but it is flexible, and versatile.This is the thing that makes it very fascinating. This is why the upcoming career in India is in this area 

Careers in digital marketing
Photocredit : digitalvidya.com
Some general areas that a digital marketing professional will need to work on in his career are

Video/audio production. Here, one would need to make it trendy to reach to a global audience and not just the local one. Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly. 

Search engine optimization (SEO). For this, one must study the words that people are likely to type when they look for the kind of products you are trying to sell. We must also apply Search engine marketing (SEM) for one must understand the language and type of mechanisms that search engines use to capitalize on them too.

Social media is also an important area. Here, we just need to use social media such as Facebook, Instagram, Twitter, Instagram,

 E-commerce is a key factor. When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen

Now, one need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through email marketing. Automated emails could also be sent for if emails can be automated and sent regularly, this surely adds a lot of value to the marketing message. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.

In this area, content should be clear and specific so one would need to manage it well. The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing. We could use analytics to analyse who are the people visiting our site so that we can talk in their language. 

Once all the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense.

In the case of India, this shall surely make the whole nation prosper and become a world leader, slowly but surely.


Steps in Digitilization


The steps taken are very simple. We can easily make business grow using the digital route. These are through various channels such as

Careers in digital marketing
Digital marketing is very similar to regular marketing. In  traditional marketing: we have aa product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.
Digital marketing encompasses more roles and skills than marketing but it is flexible, and versatile. This is the thing that makes it very fascinating.
Some general areas that a digital marketing professional will need to work on in his career are
·      Video/audio production
One would need to make it trendy to reach to a global audience and not just the local one
·      Mobile marketing
Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly.
·      Search engine optimization (SEO)
One must study the words that people are likely to type when they look for the kind of products you are trying to sell.
·      Search engine marketing (SEM)
One must understand the language and type of mechanisms that search engines use to capitalize on them too.
·      Social media
Here, we just need to use social media such as Facebook, Instagram, Twitter, Instagram,
·      E-commerce
When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen
·      Email marketing
One need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through these.
·      Marketing automation
If emails can be automated and sent regularly, this surely adds a lot of value to the marketing endeavour. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.
·      Content management
Content should be clear and specific so one would need to manage it well.
·      Web development
The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing
·         Analytics
We would need to analyse who are the people visiting our site so that we can talk in their language,
·         Business/marketing strategy
Once all the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense
  • Social Networking
  • Social Media.
  • Online PR.
  • Display advertising.
  • Email marketing.
  • Search marketing.
  • Game advertising.
  • Affiliate marketing.
  • Video advertising.
 All this is not at all difficult. We just need to use social media such as Facebook, Instagram, Twitter, Instagram, email channels, SMSes and videos are just a few of the ways we can indeed capitalize on this huge potential.

When the rural market is tapped through the above, the urban shall also be targeted of course and this way the divide will slowly but surely end.

This shall surely make the whole nation prosper and become a world leader, slowly but surely.