14 January 2019

Outsourcing of marketing

Why Outsourcing ?


Are there time and cost benefits of outsourcing sales and marketing services?
Most of the SME are challenged on having highly skilled marketing Team, even if they recruit one, retaining them is a challenge. Others say that they have purchased high end software like  ERP, CRM or marketing automation tools and so on.


Ever wondered why still SME are challenged when it comes to marketing ? Why is this the case ?The cost of marketing outsourcing depends on numerous factors like the business type, product/service, strengths USP of the company, target market, buyers persona, and many other critical parameters.
www.digitalmarketing.ac.in/cmostrategy.jpg
source: https://www.thuatngumarketing.com/chief-marketing-officer-viet-tat-cmo/

Essentially outsourcing sales and marketing is proving to be better option for MSME organizations that cannot afford to have entire in-house team nor does it make commercial sense. 

Cost benefits


 The benefits that the organization gets by hiring an outsourcing sales and marketing team are
  • Expert team with multiple skills, knowledge bank and marketing intelligence wisdom
Find experts is always a challenge for all. We shall surely help you here.
  • Proven System, structures of sales/marketing process
We shall use systems that we ourselves have used and believe in. So there is nothing the client needs to worry about.                  
  • ROI/ROT
The client would save both time and investment.
  • Automation and integration of tools/techniques.
Time tested tools and techniques would be used.
  • Team's experience
Our team will guide the clients in all areas.
  • Approach (Gap identification and fastest execution)
We shall identify all the gaps in the organisation
  • Value for Money
The money that you may invest in us would give a lot of benefit,
  • Proven framework
Selection parameters: How will you as a client select the best option for the client from the several companies in the marketplace offering multiple sales and marketing services.  We shall select one that specializes only in sales and marketing engagements and add our digital marketing skills to it.

Why a marketer ?
The core purpose of marketing is to raise awareness to increase business. Too often, however, marketers are engaged in campaigns and activities designed merely to do the former without true execution on the latter.
Many oversized organizations have the luxury of creating distinct roles, with the CMO purely being a strategist and another executive leading the salesforce. This has a number of issues related to coordination between the two branches. This is exactly where digital marketing and tracking can help. As an SME, becoming a digital entrepreneur will help you a great deal.
Become a digital entrepreneur
This way of doing business relates particularly to social, mobile, analytics and cloud solutions. It improves channels. It is important to be clear that there is a difference between digital intelligence and mere intelligence. Digital intelligence engages with customers and stakeholders through new entrepreneurship and digital business.

We are witnessing a peak of initiatives across the globe. This is to foster the acceleration of digital entrepreneurial activity. It relates with the development of “digital start-ups”, with the growth for scaling business.

It can be defined as embracing new ventures and the transformation of existing business by using digital technologies. Essentially, it is characterized by a high intensity of use of new digital technologies. 

Be an alchemist
For this, you need to be an alchemist and build your digital identity. Essentially, we must understand that we need to build an identity online in the digital world. This is no longer an option but a necessity for all of us. 

Be visible online
We must optimise our site for search engines. Google sends 50% of the traffic for free. We could do think only by optimizing SEO is an abbreviation for search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors who come to our website. To obtain a high- ranking placement in the search results page of search engines that include Google, Bing, Yahoo and others which is necessary in today’s world for most of us find many of our answers online.

For this, we need to use terms that people use to find things we are trying to market. We shall teach you how to get a high ranking on all search engines to optimise the website’s visibility in the digital world. 

This is extremely important to get more people visit the website and increase the popularity of the business.

Towards success

Become a digital entrepreneur and transform your business idea into a business success story.
Many have come to us with absolutely no idea of the digital world but a passion to succeed. This is always the primary goal of any story of success. One can move towards success with just this factor. This, we have found to be the X factor. With this, all others fit in beautifully.
In the digital world innovation plays an important role. If earlier,  it was work or perish, in today’s world, it is innovate or perish.

Key factors

Digital innovation and marketing plays a key role in shaping the success of digital economy. To succeed, entrepreneurs need a team of digital leaders.
With the vision and skills to help turn their business idea into a business success story. We shall help you here. You can outsource all your marketing to us.

In Sum

Digital innovation and marketing plays a key role in shaping the success of digital economy. To succeed, entrepreneurs need a team of digital leaders. 

With the vision and skills to help turn their business idea into a business success story. We shall help you here. You can outsource all your marketing to us.

References

https://www.forbes.com/sites/neilstclair/2015/03/03/chief-marketing-officer-is-the-most-dangerous-title-around/

Our courses :

http://digitalmarketing.ac.in/course/digipreneur/


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