What really is a persona? It is one’s identity. It is quite easy to create one digitally in today’s world. It does of course require a lot of planning. To be effective, we need to understand the whole digital world. For this, we have to spend a little time in understanding the new world that we are in now.
It has never been easier to share our story. The digital media has made it so simple. However, we must know this is to be done constantly so that we are known all over the internet. How do we do this?
The best product or service in the world is of no use without getting it out there to connect with your audience. For this, we need to identify who our audience is and then move forward.
Still, though it has never been easier to get your story out there, here's the bad news.
Once you have a real strategy that has been thought about completely, you have a chance of building a story online that will connect with your audience.
The one way to protect our reputation online and also build content is allow place for more branding.
The profile sites give us a chance to talk about our business and also gives us an opportunity to include our logo. This is quite powerful, and if we can get our profile on as many websites as we can then we increase our chance locally of gaining a number of new clients to our website. This in turn should result in more profits.
Here is a list of profiles sites we recommend you sign up for:
Never stop growing the network (networking)
Expand the network of contacts and potential clients. Ask the best, most powerful, most influential friends or business associates to introduce the business to the five people they think we should meet to expand our business. Speak to all the contacts online on plans and future goals, tell them about why our business is special and ask for their advice. It is amazing how these new contacts pay off ten-fold with recommendations to us for new business and innovative ideas we had not thought of.
Network the networks (networking)
Network with friends and then request them to network with their friends. There’s power in numbers. Utilize this network to get the word out to your people who know people who know people. Don’t spam but give a personal touch.
Someone ultimately knows someone that can help you out...and believe it or not...they will want to. When networking, we should not focus on getting a referral or lead. Instead, the focus should be on helping others. If you help them first, for instance, by adding value to their life/ business, they’ll help you later.
Commitment with clients
Become a thought leader? Be visible!
Listen. Listen, listen
Become an influencer
A convincing marketing strategy you can use to sell your service or product is by telling true, credible stories. This is completely free in the online world. Earlier, it needed a physical book publisher, editing, distribution and so on but in the online world, all this is completely free. This needs to include awesome facts and incidents involving the product we are involved in. We can give specific and practical examples of what you have accomplished for clients. Stories could be written using real-life examples of projects we completed, specific problems we solved or successes we achieved. If our business is a start-up, create a realistic scenario about how we would help your ideal client overcome a typical challenge.
This could be related through articles, blog posts, public speaking or by publishing a special report. One needs to be constantly at it, though.
Join us to understand how to enter this world.