03 May 2019

Steps in Digitisation


Why really is digitisation ?


We need to understand digitalisation to make it thrive. This is the new world and we must know how to capitalise it.
https://www.digitalmarketing.ac.in/digitalmarketskills.png
Image Source :dubaiwebsitedesign.ae


The steps taken are very simple. Click here to see how we can easily make our business grow using the digital route. These are through various channels.

We just need to know it well to master it. This is not that simple unless we make a serious effort to understand this new world completely.

Is digital marketing necessary ?

Digital marketing is very similar to regular marketing. In traditional marketing: we have aa product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.

Democratic system
Digital marketing encompasses more roles and skills than regular marketing but it is flexible, and versatile. This is the thing that makes it very fascinating. It is also very democratic as a person sitting at home can market to someone all over the world. It also costs much lesser.

Digital Strategy
A convincing marketing strategy you can use to sell your service or product is by telling true, credible stories. This is completely free in the online world. Earlier, it needed a physical book publisher, editing, distribution and so on but in the online world, all this is completely free. This needs to include awesome facts and incidents involving the product we are involved in. We can give specific and practical examples of what you have accomplished for clients. Stories could be written using real-life examples of projects we completed, specific problems we solved or successes we achieved. If our business is a start-up, create a realistic scenario about how we would help your ideal client overcome a typical challenge. This could be related through articles, blog posts, public speaking or by publishing a special report. There are many such options in the online world.

Skills to master
Essentially, some general areas that a digital marketing professional will need to work on in his/her career are given below

  • Video/audio production

One would need to make it trendy to reach to a global audience and not just the local one

·      Mobile marketing
Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly.

·      Search engine optimization (SEO)
One must study the words that people are likely to type when they look for the kind of products you are trying to sell. This is extremely essential to call the eyeballs of both current and potential clients.

·      Search engine marketing (SEM)
One must understand the language and type of mechanisms that search engines use to capitalize on them too. The time invested definitely adds value.
·      Social media
Here, we just need to use social media such as  Facebook, Instagram, Twitter, Instagram.

·      E-commerce
When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen

·      Email marketing
One need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through these.

·      Marketing automation
If emails can be automated and sent regularly, this surely adds a lot of value to the marketing endeavour. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.

·      Content management
Content should e clear and specific so one would need to manage it well.

·      Web development
The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing
·   

  •       Analytics
We would need to analyse who are the people visiting our site so that we can talk in their language.


  •    Business/marketing strategy
Once the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense.

We indeed need to work on
  • Social Networking
  • Social Media.
  • Online PR.
  • Display advertising.
  • Email marketing.
  • Search marketing.
  • Game advertising.
  • Affiliate marketing.
  • Video advertising

Do click on  video advertising above to know more about this important strategy.

All this is not at all difficult. We just need to use social media such as Facebook,  Instagram, Twitter, Instagram, email channels, SMSes and videos are just a few of the ways we can indeed capitalize on this huge potential. We must essentially build our identity online.

Building an identity online

Essentially, we should understand that we need to build an identity in the digital world. This is no longer an option but a necessity for all of us.

On a social web we are defined by content. This is the bottom line.The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online jigsaw puzzle. One piece at a time - our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.

Every piece of content leaves a perception, a trail and becomes our virtual identity.The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.

Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.

We all know content rules, but what kind of content should we use? We should always use relevant and related content the reader can use. This approach should be able to attract users whom you wish to attract. After this, you must position you and your business as an expert in those areas. These needs to be thought about with imagination and creativity. For instance, if we are selling children’s toys, write about parenting tips. The content area should utilize the product if possible, but mostly it should have related content that attracts parents to your site. This is the way our brand would become popular and well visited.

This can also be seen on this video released by Manipal Prolearn.

Do join us to become part of the digital world.

Click below of some of our courses that you could explore

Edupreneurship 


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