24 June 2019

Facebook Marketing For Small Business

Why Online Marketing?


  • building the brand trust, affinity, authority.
  • engaging with customer-word of mount marketing.
  • customer service-answering questions, demonstrating the product in action.
  • crowdsourcing  ideas- getting innovative ideas.
  • marketing optimization-google  analytics, determine what terms people are searching and from what sites they are coming from.
  • attract and educate new customers- driving traffic.
  • increasing sales.
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 Is Facebook Just a Fad ?

  • 945 million monthly active users who  used facebook mobile product as of December 31, 2013.
  • 757 million daily active users on average in December 2013.
  • approximately 81% of our daily action users are outside the U.S and Canada.
  • 1.23 billion monthly active  users as of December 31, 2013 .

source : http://newsroom.fb.com/key-facts
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4 Things You Need To Know


  • facebook cannot cure your own ambivalence about marketing your business.
  • your facebook administrator cannot operate in a silo.
  • if you do not have a website or your website is awful, facebook will not be effective.
  • you get out what you put in - time, resources.


Why Do People Use Facebook ?


  • a 2012 study from boston university found that facebook fulfills two primary human needs :
  •  the need to belong.
  •   the need to for self-presentation. 


  •  it's the place where people go to connect/reconnect with friends ans family.
  • people come to facebook to make personal connections and to have fun.
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Facebook Marketing

marketing strategy that works with facebook :


  • help customers feel more connected to your business.
  • tell them your story.
  • show them who you are as individuals.
  • help them connect to each other.
  • share"behind the scenes" photos and videos.
  • ask questions.
  • share compelling success stories.
  • make it easy , light, fun.
  • include media with all posts - links, photos, videos.

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10 Ways To Get More Engagement 


  • add photos to each post.
  • post at the right time of day.
  • ask for interaction.
  • think outside the work week.
  • be relevant, be funny, be helpful.
  • post graphics and memes.
  • give something away.
  • inspire/connect.

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More Ideas For Facebook Posts


  • industry blogs, newsletters, websites.
  • google alerts and new york times alerts.
  • competitors, success stories, reached a goal.
  • inspirational quotes, want input on an issue.
  • event, anniversaries, celebrations, birthdays.
  • email newsletter .
  • tie current events to your cause/issue.
  • read everything and follow everyone.
  • figure out what's working for others and adapt it.

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How To Get More Facebook Fans

  • experiment with facebook ads.
  • for more on facebook ads,go to :
  •   http:// www.socialmediaexaminer.com
  •   http://www.jonloomer.com
  • some ideas for facebook contests :
  •  caption contest
  •  photo contest 
  •  video contest
  • fans enter by liking a post, leaving a comment, posting a photo-engaging in some way.

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How Facebook Helps In Small Business ?



there are 3 ways to facebook helps in small business :

  •    building brand awareness.
  •    providing customer service.
  •    establishing expertise.

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12 Things To Do To Start a Small Business


  • get clear about your why ? 
  • look at your finances.
  • research the business opportunity, research the market.
  • talk to potential customers.
  • find an available URL and name your business.
  • establish your legal entity .
  • secure an EIN number and business bank account.
  • develop your signature product or service.
  • set your price and start selling.
  • write a business plan.
  • launch while working.

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Measurement


  • http://www.socialmediaexaminer.com/how-to-know-if-your-social-media-activites-are-working/
  • http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/
  • http://www.enterpreneur.com/article/229948
  • google analytics.
  • conversions.
  • website traffic , email sign ups.


 Learn More About Social Media


  • social media breakfast north shore.
  • http://smbnorthshore.org/
  • http://www.facebook.com/groups/smbnorthshore


       To Learn More:


  • www.socialmediaexaminer.com
  • www.hubspot.com
  • www.johnhaydon.com
  • www.jcsocialmarketing.com 







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