Why Online Marketing?
- building the brand trust, affinity, authority.
- engaging with customer-word of mount marketing.
- customer service-answering questions, demonstrating the product in action.
- crowdsourcing ideas- getting innovative ideas.
- marketing optimization-google analytics, determine what terms people are searching and from what sites they are coming from.
- attract and educate new customers- driving traffic.
- increasing sales.
Is Facebook Just a Fad ?
- 945 million monthly active users who used facebook mobile product as of December 31, 2013.
- 757 million daily active users on average in December 2013.
- approximately 81% of our daily action users are outside the U.S and Canada.
- 1.23 billion monthly active users as of December 31, 2013 .
source : http://newsroom.fb.com/key-facts
4 Things You Need To Know
- facebook cannot cure your own ambivalence about marketing your business.
- your facebook administrator cannot operate in a silo.
- if you do not have a website or your website is awful, facebook will not be effective.
- you get out what you put in - time, resources.
Why Do People Use Facebook ?
- a 2012 study from boston university found that facebook fulfills two primary human needs :
- the need to belong.
- the need to for self-presentation.
- it's the place where people go to connect/reconnect with friends ans family.
- people come to facebook to make personal connections and to have fun.
marketing strategy that works with facebook :
- help customers feel more connected to your business.
- tell them your story.
- show them who you are as individuals.
- help them connect to each other.
- share"behind the scenes" photos and videos.
- ask questions.
- share compelling success stories.
- make it easy , light, fun.
- include media with all posts - links, photos, videos.
- add photos to each post.
- post at the right time of day.
- ask for interaction.
- think outside the work week.
- be relevant, be funny, be helpful.
- post graphics and memes.
- give something away.
More Ideas For Facebook Posts
- industry blogs, newsletters, websites.
- google alerts and new york times alerts.
- competitors, success stories, reached a goal.
- inspirational quotes, want input on an issue.
- event, anniversaries, celebrations, birthdays.
- email newsletter .
- tie current events to your cause/issue.
- read everything and follow everyone.
- figure out what's working for others and adapt it.
How To Get More Facebook Fans
- experiment with facebook ads.
- for more on facebook ads,go to :
- http:// www.socialmediaexaminer.com
- some ideas for facebook contests :
- caption contest
- photo contest
- video contest
- fans enter by liking a post, leaving a comment, posting a photo-engaging in some way.
How Facebook Helps In Small Business ?
there are 3 ways to facebook helps in small business :
- building brand awareness.
- providing customer service.
- establishing expertise.
12 Things To Do To Start a Small Business
- get clear about your why ?
- look at your finances.
- research the business opportunity, research the market.
- talk to potential customers.
- find an available URL and name your business.
- establish your legal entity .
- secure an EIN number and business bank account.
- develop your signature product or service.
- set your price and start selling.
- write a business plan.
- launch while working.
- google analytics.
- website traffic , email sign ups.
Learn More About Social Media
- social media breakfast north shore.