Showing posts with label #digitaleducation. Show all posts
Showing posts with label #digitaleducation. Show all posts

12 November 2019

Digital Identity - The Ingredients of Success in this Ever Evolving Field!

Our identity is all about who we are. This is applicable, both at the individual level and at the industrial level too.  Shall programs taken randomly help us or do we need to identify the right ingredients?
Digital Identity
In personal life, we find a proliferation of self-development programs today. Business executives, housewives, and teenagers are all trying to enhance their worth by learning skills such as power dressing, grooming and etiquette. While these are useful, are these the most important ingredients necessary in life?
Is our value based on what we wear, who we know, how good our accent is? Or is what we are more valuable? A fake jewel may shine but cannot command the price of the real thing, just like a hollow person who, with all the trappings of glamour, will ultimately pale. Whereas gold, however dull, always has value. Of course, a bit of cleaning and polish will make it even more luminous, just like a great personality would surely add value to a great person.
In his book, ‘The 7 Habits of Highly Effective People’, Stephen Covey blames the growing indifference of people to the character ethic for our moral decline. The elements of the character ethic are justice, hard work, integrity, courage, and patience.
There are numerous instances in the history of people with average personalities who towered above their contemporaries because of their essential character. Mahatma Gandhi did not really have a great personality; he was average looking, did not have a great voice or oratorical capability and was not wealthy. Yet, he inspired an entire nation to follow the path of satyagraha. Mother Theresa, the nun with an average personality, has left an indelible mark in history.
Mere personality can never result in lasting value. One must add value. Fortunately, despite Page 3 culture, the situation is still not too bleak. We do have role models in APJ Abdul Kalam, Manmohan Singh, NR Narayana Murthy, and Sudha Murthy, to mention a few. All of them are respected for their intrinsic value or character.
Indeed, before we paint the house, let us make sure the building is strong.
In the area of education, this is again about evaluating how useful this is as per what the industry needs today.

Education and employment

Unemployment and demography are being discussed for the last several decades all the time. This problem here is not of the jobs but of wages and opportunities. It is claimed that with the business value development approach, systematic development of SME’s and its nurturing, eventually job creation will be achieved. This cannot happen without processes in place. We show these to you.
It is reported that there are only 30 million Indians formally employed. However, there are 47 million provident payers in India, 30 million ESI payers, and 30 million government employees and another 20 million NPS payers in India. This totally makes 125 million which is 25% of the labour force in India.

With this background, there is a need to reinvent the business processes especially in SME, which are the backbone of our economy, among other sectors.

India has 63 million enterprises according to this data, of which 12 million do not have formal offices. The business value development approach and focus on productivity are therefore key factors. We do need a strategy.

The problem of Opportunities:

The the problem of productivity and business value development exists in many areas. Agriculture is the most important is the important area of low productivity. Almost fifty percent of our labor force is engaged in agriculture. It generates only 13% of GDP.
Let us compare the information technology sector with agriculture. It employs only 0.7% of India’s labor force, yet it generates 8% of our GDP. We, therefore, need to urbanize fast and formalize all the sectors of the economy.

Issues in education

Let us note that many children fail in our exams at various levels and even when they pass, they remain unemployed.
Essentially, this is because our skills system is out of touch with what the industry needs. This is where business value development steps in. For example; in a country like India which is one of the fastest-growing economies, more than 60% of the industries are SME's or small and medium-sized enterprises.

Where are we digitally?

The world today is digital. This must be recognized.  Not just recognize but honour this by equipping ourselves suitably.

In the new digitized world one must reinvent themselves.  So, it is good to witness a healthy portion of annual marketing budget being s assigned to digital marketing with organizations hiring the right skill to drive their initiatives. As they are updated, all our  courses are extremely popular.

This is a new world. So, we do need to explore not just a simple course but we do need to explore a good course that is  completely relevant.

Many Business-to-business (B2B) companies are already getting great results using digital marketing tactics like SEO, PPC, Landing page creation, Social media and email marketing linked to a CRM marketing automation system or a simple email auto-response system. For this, you definitely, need to get to join one of our courses.

The first key to success is clarity. We must form a good process.  it is important to have a systematic approach to strategic management factoring within it some flexibility for changing circumstances. It is extremely important that a university is clear with regards to the position it wishes to secure in the world and hence this should guide its efforts in seeking partners, programs, etc. In doing this it should analyze its own strengths and weaknesses in teaching, research, examine existing relationships and resources at its disposal and work on how to leverage on its strengths. It is often useful to have a look at a national and global ranking standard to help inform the strategic management process.

The world itself now recognizes only people with these key skills. Do join in a proper course at Digital marketing institute before you get left behind. Choose one of the key courses with us to be guided in the right direction.

13 October 2019

Learn all nuances and tips of a freelancer in the digital domain to succeed

The digital domain does give a lot of opportunities but we need to also ensure that we take care to be able to succeed. One needs to learn all the skills and expected pitfalls if one needs to completely be confident and successful.
Image Source :
Many people envy freelancers as they have no one above them. If we all the boss and performer as well, we must learn all the pitfalls and how to avoid them. We have many choices today.  Still, this also causes confusion. Understand the world of today that is completely digital to make the right choice.

A freelancer usually runs into some problems at various stages of the project lifecycle. Some major ones are:

Negotiating the project price and service fees

Contract and legal nuances

Payment collections and payment modes availability

Invoicing and taxes

Finding the right network

All this comes with building a digital identity of your own.

Build a strong structure 

The strength of any structure comes from its base. Be it the “Taj Mahal” or our own house, the secret to strength of the structure comes from their foundation.  Though you are a freelancer, you would need to do some digital marketing of your own.

What is digital marketing?

Using digital technologies, we can reach up to many viewers and turn them into our customers.  We conduct the top digital marketing training.

This is where our course in digital marketing will help you. The main query is how is digital marketing different from traditional marketing? The traditional marketing has its channels like hoardings, pamphlets, radio, television and newspaper. This had limited policies for its customer reach-ability. Our course is the best digital marketing course in India. It will let you improve your digital skills.

Topics in the Course are as follows:

·         Introduction to Digital Marketing

·         Search Engine Optimization (SEO)

·         Search Engine Marketing (SEM)

·         Content Marketing

·         Blogging

·         Email Marketing

·         Social Media Marketing

·         Google Analytics Overview

Master the digital world

We give you the most important practical value in our course through many digital marketing classes that then become the best digital marketing course. So, join us for our foundation course as this will make you aware of all that you need to know in the digital world.

We do know with our experience with thousands of people that building a brand that sells is the primary goal of all businessmen and their team. Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. Here it is important that we understand the digital domain and its pattern. We definitely need to join the digital marketing course. Do join the best digital marketing training institute. This certainly helps all of us.

We live in a digital world. The very nature of this world is fragile! Changes and upgradation form the basic properties of this world so it becomes a part of survival mechanism that we stay updated with the digital trends.

If in earlier times, it was the survival of the fittest, now it is survival of the web enabled or digitally skilled.

For instance, no one now uses a physical bank passbook. The passbook is  a mobile app where you view your account balances and transfer money from savings to investment accounts. The credit card is now one’s currency. An online brand should build a unique identity. This is quite essential for everyone, especially freelancers.

We must know that the new world is digital. Our challenge in this new, transient and moving landscape is to make our digital assets to stand out, be visible and noticed in a morphing crowded and noisy world. They need to grow, move, inspire and motivate. Creation is not enough. Brand and business building is still necessary but we do need to change our approach by understanding the trends of the new world.

We need to understand that all of social media is interlinked. It is essentially about connecting with the people. These could be both niche customers, potential customers. These are people who are interested in what we do or who share similar interests and circles and in the digital world, hubs with you. It’s about building relationships and networking. As a freelancer, you would need to do this consistently.

This is the new trend and fortunately, it is also very affordable and democratic. It only needs to be designed properly and not make too much of a garish impact. All one needs to do is tell the readers who we are and what we can do for them. When this is done properly, people do notice. These are people from all over the globe not just the ones is our backyard or even city. This is why it needs to take all aspects into consideration and design them with care and expertise. This may sound simple but it is not really to be taken too lightly.

Care does need to be taken to reach out to all who may be interested in what you are doing. A little care can make a huge difference. Anyone who wishes to promote themselves can indeed do so with a proper strategy. Here, the most important factor is understanding our customer, both potential and real. This is only way the campaign will reach out to the people we wish to reach out to. Email should never go randomly to everyone as then it becomes a waste of time, both to us and the people we reach out to. We must focus, focus and focus

Do join the best digital marketing institute in Mumbai. We have understood all the challenges which is why we are considered the best digital marketing training institute in India.

We all must master the essentials to remain relevant and current in the new world’s essentials.

Even as a freelancer, you definitely need to learn the above and we shall surely guide you as we have guided many others.