Showing posts with label /#digitalstartups. Show all posts
Showing posts with label /#digitalstartups. Show all posts

12 November 2019

Digital Identity - The Ingredients of Success in this Ever Evolving Field!

Our identity is all about who we are. This is applicable, both at the individual level and at the industrial level too.  Shall programs taken randomly help us or do we need to identify the right ingredients?
Digital Identity
In personal life, we find a proliferation of self-development programs today. Business executives, housewives, and teenagers are all trying to enhance their worth by learning skills such as power dressing, grooming and etiquette. While these are useful, are these the most important ingredients necessary in life?
Is our value based on what we wear, who we know, how good our accent is? Or is what we are more valuable? A fake jewel may shine but cannot command the price of the real thing, just like a hollow person who, with all the trappings of glamour, will ultimately pale. Whereas gold, however dull, always has value. Of course, a bit of cleaning and polish will make it even more luminous, just like a great personality would surely add value to a great person.
In his book, ‘The 7 Habits of Highly Effective People’, Stephen Covey blames the growing indifference of people to the character ethic for our moral decline. The elements of the character ethic are justice, hard work, integrity, courage, and patience.
There are numerous instances in the history of people with average personalities who towered above their contemporaries because of their essential character. Mahatma Gandhi did not really have a great personality; he was average looking, did not have a great voice or oratorical capability and was not wealthy. Yet, he inspired an entire nation to follow the path of satyagraha. Mother Theresa, the nun with an average personality, has left an indelible mark in history.
Mere personality can never result in lasting value. One must add value. Fortunately, despite Page 3 culture, the situation is still not too bleak. We do have role models in APJ Abdul Kalam, Manmohan Singh, NR Narayana Murthy, and Sudha Murthy, to mention a few. All of them are respected for their intrinsic value or character.
Indeed, before we paint the house, let us make sure the building is strong.
In the area of education, this is again about evaluating how useful this is as per what the industry needs today.

Education and employment

Unemployment and demography are being discussed for the last several decades all the time. This problem here is not of the jobs but of wages and opportunities. It is claimed that with the business value development approach, systematic development of SME’s and its nurturing, eventually job creation will be achieved. This cannot happen without processes in place. We show these to you.
It is reported that there are only 30 million Indians formally employed. However, there are 47 million provident payers in India, 30 million ESI payers, and 30 million government employees and another 20 million NPS payers in India. This totally makes 125 million which is 25% of the labour force in India.

With this background, there is a need to reinvent the business processes especially in SME, which are the backbone of our economy, among other sectors.

India has 63 million enterprises according to this data, of which 12 million do not have formal offices. The business value development approach and focus on productivity are therefore key factors. We do need a strategy.

The problem of Opportunities:

The the problem of productivity and business value development exists in many areas. Agriculture is the most important is the important area of low productivity. Almost fifty percent of our labor force is engaged in agriculture. It generates only 13% of GDP.
Let us compare the information technology sector with agriculture. It employs only 0.7% of India’s labor force, yet it generates 8% of our GDP. We, therefore, need to urbanize fast and formalize all the sectors of the economy.

Issues in education

Let us note that many children fail in our exams at various levels and even when they pass, they remain unemployed.
Essentially, this is because our skills system is out of touch with what the industry needs. This is where business value development steps in. For example; in a country like India which is one of the fastest-growing economies, more than 60% of the industries are SME's or small and medium-sized enterprises.

Where are we digitally?

The world today is digital. This must be recognized.  Not just recognize but honour this by equipping ourselves suitably.

In the new digitized world one must reinvent themselves.  So, it is good to witness a healthy portion of annual marketing budget being s assigned to digital marketing with organizations hiring the right skill to drive their initiatives. As they are updated, all our  courses are extremely popular.

This is a new world. So, we do need to explore not just a simple course but we do need to explore a good course that is  completely relevant.

Many Business-to-business (B2B) companies are already getting great results using digital marketing tactics like SEO, PPC, Landing page creation, Social media and email marketing linked to a CRM marketing automation system or a simple email auto-response system. For this, you definitely, need to get to join one of our courses.

The first key to success is clarity. We must form a good process.  it is important to have a systematic approach to strategic management factoring within it some flexibility for changing circumstances. It is extremely important that a university is clear with regards to the position it wishes to secure in the world and hence this should guide its efforts in seeking partners, programs, etc. In doing this it should analyze its own strengths and weaknesses in teaching, research, examine existing relationships and resources at its disposal and work on how to leverage on its strengths. It is often useful to have a look at a national and global ranking standard to help inform the strategic management process.

The world itself now recognizes only people with these key skills. Do join in a proper course at Digital marketing institute before you get left behind. Choose one of the key courses with us to be guided in the right direction.

31 October 2019

Entrepreneurs learn to use free tools to succeed in your startup journey NOW!

Entrepreneurs in the digital age need to know and be listed everywhere to help them in their journey of entrepreneurship
Image Source :
We  shall help you in all the these areas to make you a success in the digital world.

Creating business cards

Whether we know it or not, business cards can be a deal maker or breaker.

The truth is that the first impression always matter, and if we want people to keep that business card in their purse, wallet, desk or on the kitchen refrigerator, then we must think of putting more work in the look and design... if not then your card will become part of a land field. More importantly, it will do more harm than good. This can also be done for free in sites such as

After all, most business conversations still do end with, “Let me give you my business card”.

Create a digital identity

The internet world is huge but to make a mark, you need to let everyone know what you’re an expert at and use that to boost your credibility and value. For this you would need to publish tips, share your expertise through public speaking and even try connecting with the media. This makes it super easy for people to associate with us and our business with excellence and expertise in the field we are in.
Most communities now have online forums/bulletin boards. These offer varying levels of paid memberships. This is worth investing in. Don’t delay purchasing a membership that allows you to advertise your business and USE IT as well. Every time remember to post with your business ID, your business name (and web page link). With this, you’re putting yourself out there in front of potential customers. Here, you need to remember not to get caught up in community drama. For, we do not wish to displease anyone and every post represents us and our business!
Give presentations
Speaking may not be the strongest part of anyone’s talents, but it’s the primary thing we have to do if we want to grow. Our speech has to be crisp to hold people’s attention.
If we do make or give a presentation in PPT (powerpoint), we must remember the following :
1.      Heading and body must be different in fonts and size while making a presentation
2.      Big Statements must be avoided (image and tagline must be used to represent the product)
3.  Images should convey the message so that text could be minimal
4.  There should be consistency here also. For example, Images if placed below the text must always be there
5.      Overlapping of image and text should not happen as that would make the presentation confusing.
6.      Selecting the right design for background is important in order to show the objective of the product/ service.
7.      Font colour and size must be proper while sending a message through your presentation. You can refer to Slide share PPT’s for your presentations.
8.      Recent studies, success stories, reviews and updates would add value to the presentation.
Doing this allows us to give out our small business website or contact details to many people who may be interested in our services. We must also create an elevator pitch for our business.
Creating such a pitch will also make it lot easier for us to introduce our business to other people when they ask – “What you do?”
An example of an elevator pitch : You know 85% of people want to start a business or are struggling to grow business. We help people like you to start/grow and scale your business using ESCAPE Mechanism in 12 weeks or less. Would you like to know more? 
Join us to succeed in the new digital world by emailing us at