Digital Identity - The Ingredients of Success in this Ever Evolving Field!

Our identity is all about who we are. This is applicable, both at the individual level and at the industrial level too.  Shall programs taken randomly help us or do we need to identify the right ingredients?

In personal life, we find a proliferation of self-development programs today. Business executives, housewives, and teenagers are all trying to enhance their worth by learning skills such as power dressing, grooming and etiquette. While these are useful, are these the most important ingredients necessary in life?

Is our value based on what we wear, who we know, how good our accent is? Or is what we are more valuable? A fake jewel may shine but cannot command the price of the real thing, just like a hollow person who, with all the trappings of glamour, will ultimately pale. Whereas gold, however dull, always has value. Of course, a bit of cleaning and polish will make it even more luminous, just like a great personality would surely add value to a great person.

In his book, ‘The 7 Habits of Highly Effective People’, Stephen Covey blames the growing indifference of people to the character ethic for our moral decline. The elements of the character ethic are justice, hard work, integrity, courage, and patience.

There are numerous instances in the history of people with average personalities who towered above their contemporaries because of their essential character. Mahatma Gandhi did not really have a great personality; he was average looking, did not have a great voice or oratorical capability and was not wealthy. Yet, he inspired an entire nation to follow the path of satyagraha. Mother Theresa, the nun with an average personality, has left an indelible mark in history.

Mere personality can never result in lasting value. One must add value. Fortunately, despite Page 3 culture, the situation is still not too bleak. We do have role models in APJ Abdul Kalam, Manmohan Singh, NR Narayana Murthy, and Sudha Murthy, to mention a few. All of them are respected for their intrinsic value or character.

Indeed, before we paint the house, let us make sure the building is strong.

In the area of education, this is again about evaluating how useful this is as per what the industry needs today.

Education and employment

Unemployment and demography are being discussed for the last several decades all the time. This problem here is not of the jobs but of wages and opportunities. It is claimed that with the business value development approach, systematic development of SME’s and its nurturing, eventually job creation will be achieved. This cannot happen without processes in place. We show these to you.

It is reported that there are only 30 million Indians formally employed. However, there are 47 million provident payers in India, 30 million ESI payers, and 30 million government employees and another 20 million NPS payers in India. This totally makes 125 million which is 25% of the labour force in India.

With this background, there is a need to reinvent the business processes especially in SME, which are the backbone of our economy, among other sectors.

India has 63 million enterprises according to this data, of which 12 million do not have formal offices. The business value development approach and focus on productivity are therefore key factors. We do need a strategy.

The problem of Opportunities:

The the problem of productivity and business value development exists in many areas. Agriculture is the most important is the important area of low productivity. Almost fifty percent of our labor force is engaged in agriculture. It generates only 13% of GDP.

Let us compare the information technology sector with agriculture. It employs only 0.7% of India’s labor force, yet it generates 8% of our GDP. We, therefore, need to urbanize fast and formalize all the sectors of the economy.

Issues in education

Let us note that many children fail in our exams at various levels and even when they pass, they remain unemployed.

Essentially, this is because our skills system is out of touch with what the industry needs. This is where business value development steps in. For example; in a country like India which is one of the fastest-growing economies, more than 60% of the industries are SME's or small and medium-sized enterprises.

Where are we digitally?

The world today is digital. This must be recognized.  Not just recognize but honour this by equipping ourselves suitably.

In the new digitized world one must reinvent themselves.  So, it is good to witness a healthy portion of annual marketing budget being s assigned to digital marketing with organizations hiring the right skill to drive their initiatives. As they are updated, all our  courses are extremely popular.

This is a new world. So, we do need to explore not just a simple course but we do need to explore a good course that is  completely relevant.

Many Business-to-business (B2B) companies are already getting great results using digital marketing tactics like SEO, PPC, Landing page creation, Social media and email marketing linked to a CRM marketing automation system or a simple email auto-response system. For this, you definitely, need to get to join one of our courses.

The first key to success is clarity. We must form a good process.  it is important to have a systematic approach to strategic management factoring within it some flexibility for changing circumstances. It is extremely important that a university is clear with regards to the position it wishes to secure in the world and hence this should guide its efforts in seeking partners, programs, etc. In doing this it should analyze its own strengths and weaknesses in teaching, research, examine existing relationships and resources at its disposal and work on how to leverage on its strengths. It is often useful to have a look at a national and global ranking standard to help inform the strategic management process.

The world itself now recognizes only people with these key skills. Do join in a proper course at Digital marketing institute before you get left behind. Choose one of the key courses with us to be guided in the right direction.

Entrepreneurs learn to use free tools to succeed in your startup journey NOW!

Entrepreneurs in the digital age need to know and be listed everywhere to help them in their journey of entrepreneurship

Image Source : www.entrepreneurbus.com

We  shall help you in all the these areas to make you a success in the digital world.

Creating business cards

Whether we know it or not, business cards can be a deal maker or breaker.

The truth is that the first impression always matter, and if we want people to keep that business card in their purse, wallet, desk or on the kitchen refrigerator, then we must think of putting more work in the look and design... if not then your card will become part of a land field. More importantly, it will do more harm than good. This can also be done for free in sites such as www.canva.com

After all, most business conversations still do end with, “Let me give you my business card”.

Create a digital identity

The internet world is huge but to make a mark, you need to let everyone know what you’re an expert at and use that to boost your credibility and value. For this you would need to publish tips, share your expertise through public speaking and even try connecting with the media. This makes it super easy for people to associate with us and our business with excellence and expertise in the field we are in.

Most communities now have online forums/bulletin boards. These offer varying levels of paid memberships. This is worth investing in. Don’t delay purchasing a membership that allows you to advertise your business and USE IT as well. Every time remember to post with your business ID, your business name (and web page link). With this, you’re putting yourself out there in front of potential customers. Here, you need to remember not to get caught up in community drama. For, we do not wish to displease anyone and every post represents us and our business!

Give presentations

Speaking may not be the strongest part of anyone’s talents, but it’s the primary thing we have to do if we want to grow. Our speech has to be crisp to hold people’s attention.

If we do make or give a presentation in PPT (powerpoint), we must remember the following :

1.      Heading and body must be different in fonts and size while making a presentation

2.      Big Statements must be avoided (image and tagline must be used to represent the product)

3.  Images should convey the message so that text could be minimal

4.  There should be consistency here also. For example, Images if placed below the text must always be there

5.      Overlapping of image and text should not happen as that would make the presentation confusing.

6.      Selecting the right design for background is important in order to show the objective of the product/ service.

7.      Font colour and size must be proper while sending a message through your presentation. You can refer to Slide share PPT’s for your presentations.

8.      Recent studies, success stories, reviews and updates would add value to the presentation.

Doing this allows us to give out our small business website or contact details to many people who may be interested in our services. We must also create an elevator pitch for our business.

Creating such a pitch will also make it lot easier for us to introduce our business to other people when they ask – “What you do?”

An example of an elevator pitch : You know 85% of people want to start a business or are struggling to grow business. We help people like you to start/grow and scale your business using ESCAPE Mechanism in 12 weeks or less. Would you like to know more? 

Join us to succeed in the new digital world by emailing us at info@digitalmaketing.ac.in. 

Digital entrepreneurs in today’s global world redefine the laws of business

The digital world has made everyone, especially those with a mission, become successful digital entrepreneurs. Let us meet Dhritiman Bora, one such success story

Image Source : yourstory

Today,  many of us want to replace plastic products with eco-friendly alternatives in our daily lives. We know that from water bottles to food containers, the use of plastic is widespread. We are aware of the harmful effects of the use of plastic on our health and the environment but are unable to switch to eco-friendly options. 

To tackle the plastic menace and reduce the use of plastic in our daily lives, Dhritiman Borah has come up with an innovative solution. This digital entrepreneur from Assam is manufacturing bamboo bottles as an alternative to plastic. The bottles are priced between INR 200 and INR 450, are completely handmade, and made from bhaluka, which is a bamboo variety.

His interest in this venture and on saving the environment didn’t start all of a sudden. According to him, it was instilled in his life at an early age, following which he started his own company at the age of 16. With many years of experience in craftsmanship, he is now running the family business with his younger brother, Gaurav Bora. It was a real challenge to achieve the feat within such a short period. It took him many years to get the right material and design for the bottle. Each bottle takes a lot of time to make, right from cutting the bhaluka, to boiling, drying, smoking, joining the separate parts, and finishing it. The entire process helps the bottle to last at least 18 months

He did face challenges initially to sell his bottles to the masses as he didn’t find any buyers for the first time when he displayed it at a Delhi Expo. He shared that the first order for 200 bottles came from the UK. The person who wished to buy these wanted raw bottles, which means no colour or gloss on them. Until then, he had been coating the bottles with an expensive US-made waterproof oil polish till then. Having learnt his lesson, like any good supplier, Dhritiman only coats his bottle as per the requirements of the clients, in which he uses a coating of camphor and mustard oil for protection during the logistics. Since it is handmade, the buyers are impressed and often ask for the smoked effect on the bottle top.. For now, Dhritiman’s plan is to apply for a patent for his organic bottle design.

This could definitely not have taken place had it not been for the digital world connecting local people into the global arena.

This is what our mission at IDM too is for we make all our students global citizens and digital entrepreneurs par excellence.

This is the power of the digital world of today and we are happy to be playing a role in it.

Learn all nuances and tips of a freelancer in the digital domain to succeed

The digital domain does give a lot of opportunities but we need to also ensure that we take care to be able to succeed. One needs to learn all the skills and expected pitfalls if one needs to completely be confident and successful.

Image Source : www.cashoverflow.in

Many people envy freelancers as they have no one above them. If we all the boss and performer as well, we must learn all the pitfalls and how to avoid them. We have many choices today.  Still, this also causes confusion. Understand the world of today that is completely digital to make the right choice.

A freelancer usually runs into some problems at various stages of the project lifecycle. Some major ones are:

Negotiating the project price and service fees

Contract and legal nuances

Payment collections and payment modes availability

Invoicing and taxes

Finding the right network

All this comes with building a digital identity of your own.

Build a strong structure 

The strength of any structure comes from its base. Be it the “Taj Mahal” or our own house, the secret to strength of the structure comes from their foundation.  Though you are a freelancer, you would need to do some digital marketing of your own.

What is digital marketing?

Using digital technologies, we can reach up to many viewers and turn them into our customers.  We conduct the top digital marketing training.

This is where our course in digital marketing will help you. The main query is how is digital marketing different from traditional marketing? The traditional marketing has its channels like hoardings, pamphlets, radio, television and newspaper. This had limited policies for its customer reach-ability. Our course is the best digital marketing course in India. It will let you improve your digital skills.

Topics in the Course are as follows:

·         Introduction to Digital Marketing

·         Search Engine Optimization (SEO)

·         Search Engine Marketing (SEM)

·         Content Marketing

·         Blogging

·         Email Marketing

·         Social Media Marketing

·         Google Analytics Overview

Master the digital world


We give you the most important practical value in our course through many digital marketing classes that then become the best digital marketing course. So, join us for our foundation course as this will make you aware of all that you need to know in the digital world.

We do know with our experience with thousands of people that building a brand that sells is the primary goal of all businessmen and their team. Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. Here it is important that we understand the digital domain and its pattern. We definitely need to join the digital marketing course. Do join the best digital marketing training institute. This certainly helps all of us.

We live in a digital world. The very nature of this world is fragile! Changes and upgradation form the basic properties of this world so it becomes a part of survival mechanism that we stay updated with the digital trends.

If in earlier times, it was the survival of the fittest, now it is survival of the web enabled or digitally skilled.

For instance, no one now uses a physical bank passbook. The passbook is  a mobile app where you view your account balances and transfer money from savings to investment accounts. The credit card is now one’s currency. An online brand should build a unique identity. This is quite essential for everyone, especially freelancers.

We must know that the new world is digital. Our challenge in this new, transient and moving landscape is to make our digital assets to stand out, be visible and noticed in a morphing crowded and noisy world. They need to grow, move, inspire and motivate. Creation is not enough. Brand and business building is still necessary but we do need to change our approach by understanding the trends of the new world.

We need to understand that all of social media is interlinked. It is essentially about connecting with the people. These could be both niche customers, potential customers. These are people who are interested in what we do or who share similar interests and circles and in the digital world, hubs with you. It’s about building relationships and networking. As a freelancer, you would need to do this consistently.

This is the new trend and fortunately, it is also very affordable and democratic. It only needs to be designed properly and not make too much of a garish impact. All one needs to do is tell the readers who we are and what we can do for them. When this is done properly, people do notice. These are people from all over the globe not just the ones is our backyard or even city. This is why it needs to take all aspects into consideration and design them with care and expertise. This may sound simple but it is not really to be taken too lightly.

Care does need to be taken to reach out to all who may be interested in what you are doing. A little care can make a huge difference. Anyone who wishes to promote themselves can indeed do so with a proper strategy. Here, the most important factor is understanding our customer, both potential and real. This is only way the campaign will reach out to the people we wish to reach out to. Email should never go randomly to everyone as then it becomes a waste of time, both to us and the people we reach out to. We must focus, focus and focus

Do join the best digital marketing institute in Mumbai. We have understood all the challenges which is why we are considered the best digital marketing training institute in India.

We all must master the essentials to remain relevant and current in the new world’s essentials.

Even as a freelancer, you definitely need to learn the above and we shall surely guide you as we have guided many others.

Content is king in the digital domain. Let us make this top class.

Content utilizes whitespace, headings, short paragraphs, and relevant images to make the page easier to absorb and increases the user’s time on the page. Here, innovation has actually created values for almost everyone. Let us understand this and step into digital transformation.

Image source : marketreportgazette.com

Business Model Innovation and tranformation is all about finding new and better ways to create value for customers and extracting value for firms as well as their business partners. Suppliers and distributors can also benefit from this.

This can be seen from the example of Toyota, which though a generalist, started focussing on competitive advantages through economies of scale.

Value extraction strategies would also need to work on balancing and/or trading off between profitability, growth and risk.

For this, a company may need to forgo short term profitability to grow market share so that this  provide higher levels of longer term profits. It can reduce risk by enhancing customer experience and engagement. It could be done through product innovation and differentiation.

This is how markets evolve.

Market Evolution

Ingraining an ‘organizational capability’  in creation of value is indispensable while competing in global markets. The questions underlying value creation are whom to cater to and how to do it. This of course, in todays world, has a global dimension.

In the automobile industry, for example Henry Ford focussed on productivity. His approach led to a business model where the competitive advantage of lower costs and prices resulted in greater market share and greater economies of scale.

The Japanese, who entered late in the global market, had a different approach. They focused on reliability and quality to deliver value and eventually introduced solutions such as service guarantees and extended warranties to enhance customer switching costs and loyalty. We share some insights we have learnt in the process of studying them.

Insight 1:

 Innovation, Renovation and Continuous Improvement and Integration

Simply put, anything that offers benefit is value and different firms are the sources of different value. For instance in the technology domain, Intel, GSK, and Boeing create value on technology, research and engineering dimensions.  Dell, Indigo or Flipkart rely on efficiency and speed as the major determinants of value. Some others like Coke, Microsoft Windows, Google and Porsche rely on customer experience, aspiration and sheer hedonistic brand appeal as value drivers in the marketplace. All of this is a good thing to invest in.

Insight 2

Create Future Value

During the second half of 2013, even though its operating income went up, the stock value of Apple came down. In the same period, Google had positive growth on both the metrics. Both the firms differ on product portfolio – one is a hard product based firm (i-Phone, i-Pad) and the other predominantly is a software (Android) and service based firm (search, ads). They both compete on OS. We know both of them have a different story to reveal

Investors are fundamentally interested in future returns.  So firms should strive to create future value.

Insight 3:

Anticipate the Future

When someone asked the famous Canadian player, Wayne Douglas Gretzky the secret of his success, he said, “I skate to where the puck is going to be, not where it has been”. This means anticipating the future. In the business context; we have to be where the action is. Currently the action is in the Asian markets and not in Europe or the US. One needs to capitalise on this.

Further, value creation in dynamic. Competitive environments require commitment of resources to help develop assets and investment in process management capabilities.

 Insight 4: Nurture Off-Balance Sheet, Market-based, Intangible Assets

In all companies, especially the major ones, 25 percent of the value is visible on balance sheet and 75 percent of the assets like value of the brand, value of customers, value of our distribution networks, value of human capital and value of intellectual property rights. These are not visible on the balance sheet. As a firm if we nurture only the assets that appear on the balance sheet, this is sure to invite trouble. We need to learn the art of managing off-balance sheet market based intangible assets. For instance, Flipkart’s valuation is based on future earnings from its customer base. They utilise their warehousing networks and delivery/logistic capabilities.

Insight 5: Market-Based Assets and Eco-Systems: Collaborate to Compete

The web has created many new ecosystems now. Two decades ago, Microsoft as a firm had actually collaborated with competitors to grow. Collaboration in the form of pre-installation by Dell, HP and the IBMs of the world and oriented Microsoft into a B2B firm. From this, they forced application developers to focus more on the Windows platform which owned a massive consumer base using the Windows OS.

Insight 6: There is no such thing as Global Strategy

Brands as platforms aid growth and expansion. Today, the world is moving from longer-cycle to shorter cycles and tangible dimension to intangible dimension.  We need to recognise and use this to our advantage.

Insight  7: Different Horses for Different Courses

To cope with differences in products and markets, we need to accommodate varying product and go-to-market strategies. This requires that firms apply different business models all over the world. Different approaches are required in each market.

This is what shall also give us results.

Insight 8: Leveraging Market Disruptions

The Indian e-commerce market, had its own set of growth pangs. Initially, the Indian consumer would pay only after physical inspection of the product. Here, Flipkart initially copied Amazon’s e-retailing model but ran into resistance from the Indian consumer for whom seeing a product before purchase and the option of paying by cash instead of credit card was important. After this, Flipkart adjusted it’s go-to-market model and made appropriate changes in the order-delivery system, turned this disadvantage (higher costs due to the need to decentralise warehousing) into an advantage – via same day localized delivery. To overcome distribution bottle necks, the firm recruited approximately 40,000 local delivery agents who would deliver the goods on two wheelers. This definitely worked to their advantage.

Insight 9: Revise Business Models from Developed West to Emerging East 

With a shift in centre of gravity to Asia, companies have the advantage of large and growing local markets and can enhance their market position based on pricing and cost advantages which in turn rest on process and product simplification and scale.

Insight 10: Innovate in Emerging Markets for Emerging Markets 

Innovation is no longer a story of cheap hands copying Western products. The value creating processes for targeting emerging markets might involve innovating in pricing and making the product affordable

Insight 11: Opportunity Cost – the Biggest Risk is not Taking Risks 

Each decision, especially on investment does have an impact on the firm’s position in a specific geographic market.  Usually, companies in the West spend too much time in evaluating markets, thereby postponing risks. It is better we study the scenario and plunge in. For, the biggest risk is NOT taking risks to invest in market growth opportunities.

Insight 12: Redefining Markets – From Products to Services and Solutions 

At an individual level typically the capacity utilization of a car, that we could call an asset, is roughly about 4% (assuming we drive 30 minutes to work and the same 30 minutes to come back which translates to 1 hour out of 24 hours). A good use of the car would then be to rent it out or we using rented cars, which is what is happening today. 

Conclusion

These innovations is really opening our mind set to a new way of thinking. We need to do this to stay in the dynamic world of today. This is how we can use content to create a brand with value.

Freelancers learn some basic tips to remain on top of the league NOW

We all need to learn some basic steps to remain successful as freelancers. The digital world does make this easily possible. All one needs to do is take the necessary steps.

Image source : www.digitalmarketing.com

Though we may think this is extremely simple to do, we must know that like any domain, one must follow certain basic guidelines. Again, like everything else one needs to know what is required so that we know whether to get into this or not. This is certainly not impossible but doable. We share some basic tips we have learnt in our experience of training freelancers so that you succeed too.

The first thing we must realise is that we need to definitely create an identity of our own and then work accordingly. We need to be visible in all the domains relevant to us so that people come to us for their work. While this is very democratic, it is also very competitive so we need to maintain our quality too.

Quality plus following the following tips could definitely make us carve a digital identity and be successful freelancers. It is often said success does not come automatically. It comes with effort. Here, the right kind of effort and direction is also very important and relevant.

Do go through the following and follow them to the maximum extent possible,

01. Controlling our finances

We need to ensure we have adequate savings to fall back on in the event that our cash flow dries up, and educate ourself on the business staples of invoicing and chasing payments

Understanding pricing, copyright, contracts and so on is just as important as the creative work if we want to be successful and sustain our career in the long term.

All freelancers need help from – an accountant, ideally – or scour resources provided online, to make sure terms and conditions on contracts are in order.

02. Making contacts

Getting ourselves noticed is one of the most important tasks for newly minted freelancers. Asking personal contacts is the most natural place to start, and often the most effective. In this world, word of mouth sells more than anything else.

03. Managing time

Whatever your approach, set a clear list of achievable tasks every day and try to stick to it as much as possible within the standard working hours. You also need to be flexible and prioritise on a daily basis, as requirements and deadlines can move.

Here, one does need to keep deadlines in mind and work accordingly. In a sense, we are our own boss so we do need to work accordingly too.

04. Dealing with clients

As daunting as securing a commission might seem to freelancers starting out, it is the relationship that follows that can test your mettle most. Clients are clients, whether one is a company or an individual. This must be kept in mind and applied accordingly. We know everyone is different and we do need to show respect, manage expectations, be able to hand-hold and know when to push back against unreasonable or creatively unsound demands.

Most of the time, misunderstandings take place due to lack of understanding. This is exactly what one should guard against always. For this, clarity and completeness is important is important while beginning itself.

Outlining what a client gets for the fee one quotes can be helpful. One must outline how many concepts you will provide and how many amends they can make. Sometimes things need to be more flexible than this, but we need to start this conversation at the beginning, for it saves all sorts of hassles and misunderstandings.

05. Managing money

Dealing with the legal and financial requirements is one of the more overwhelming facets of self-employment. This however is important and needs to be always kept in mind. Ultimately, this after all is the purpose of our working itself, to a large extent. This should indeed become part of one’s manner of working.

06. Setting our rates

Setting a pricing is one of the most difficult and yet important aspects of freelancing. As we work on more and more of these jobs you begin to get a sense of what the going rate is and can set our own fees accordingly. We should not keep it too low for it to look cheap but not too high to make it unaffordable.

07. Knowing when to say no

If we feel you might have to compromise on quality by taking on too much work, it's time to turn down a job.

This needs to be evaluated before one begins.

08. Avoiding the pitfalls

The biggest danger, according to many freelance veterans, is selling ourself too cheaply. It's important to understand early on that the fee you receive also needs to cover your business expenses and tax, and you need to price your services accordingly. We must value our time for only then, others will also do the same.

09. Avoiding burnout

Taking a break seems to be one of the hardest things to do when you're a freelancer. As we know that holiday is unpaid, notions of work-life balance go out of the window. Not being able to say "no" means work can encroach on evenings and weekends, and before you know it you have been working five years straight without a break. This is not healthy at all.

10. Finding an ideal workspace

Whether it's the kitchen table, the back bedroom, a shared studio space or a rented office, a workspace preference usually depends on the individual and their disposition. Is a day without human interaction anathema? Can we effectively separate home from work?

In sum

All this is equally applicable for all freelance word, be it graphics, content development or brand building.

Today’s word has made this very much possible and doable. The step however has to be taken by us.

The one requirement that is paramount here is passion to learn and then apply the lessons learnt.  

Freelancers - become viral by building your brand and digital identity NOW

A personal brand is valuable when establishing authority as a freelancer and creating a long-lasting impression with clients.

Image Source : udemy.com

Whether you use a design tool like Canva or outsource your branding to an agency, personal branding should be one of the first things on your to-do list. Along with a memorable logo, your personal brand should also include a business name. You can brand your business after your own name or a third-party name.

Another element of your personal brand is your online identity. This typically includes a dedicated website and social media accounts where you can display your logo and business name, portfolio, testimonials, and services. We strongly recommend that every freelancer should have a website, especially if they work with clients remotely.

What really is a persona? It is one’s identity.  It is quite easy to create one digitally in today’s world. It does of course require a lot of planning. For this, we do need to understand the whole digital world. For this, we have to spend a little time in understanding the new world that we are in now.

It has never been easier to share our story. The digital media has made it so simple. However, we must know this is to be done constantly so that we are known all over the internet. How do we do this?

Technology 

The best product or service in the world is of no use without getting it out there to connect with your audience. For this, we need to identify who our audience is and then move forward. Here's the good news. It's never been easier to get your message out to reach to everyone.  And it only gets easier as technology continues to advance.

Strategy

It has never been easier to get your story noticed by people.Still, though it has never been easier to get your story out there, here's the bad news.It's never been harder to get people to listen or to care.

Nobody will care about your brand or marketing unless it speaks to them.

As almost everyone is telling their story online, you have to come up with a better strategy.

We know there is no sure path to marketing success, but the one sure path to failure is not having a strategy.

Once you have a real strategy that has been thought about completely, you have a chance of building a story online that will connect with your audience.

Connect, connect and connect

For this, first of all we need to understand everything about our audience, who are essentially both current and potential customers.

The fact is social media is about connecting with the right people. These would be potential customers, people who are interested in what we do or who share similar interests and circles and in the digital world, hubs with you. It’s about building relationships and networking, not direct selling, although selling usually that does come as a result.

The one way to protect our reputation online and also build content is allow place for more branding. There are many websites out there where you can list your business locally and these listing will show up in the search engines.

The profile sites give us a chance to talk about our business and also gives us an opportunity to include our logo. This is quite powerful, and if we can get our profile on as many websites as we can then we increase our chance locally of gaining a number of new clients to our website. This in turn should result in more profits.

Here is a list of profiles sites we recommend you sign up for:

www.facebook.com

www.linkedin.com

www.justdial.com

www.indiamart.com

https://sites.google.com

https://plus.google.com

www.twitter.com

www.instagram.com

www.meetup.com

www.printerest.com

Go out there online and let the whole world know about you and your business.

Never stop growing the network (networking)
Expand the network of contacts and potential clients. Ask the best, most powerful, most influential friends or clients to spread word about your services. Word of mouth is actually the best way to go forward.

Network the networks (networking) 

Network with friends and then request them to network with their friends. There’s power in numbers. Utilize this network to get the word out to your people who know people who know people. Don’t spam but give a personal touch.
Someone ultimately knows someone that can help you out...and believe it or not...they will want to. When we do this, we should not focus on getting a referral or lead. Instead, the focus should be on helping others. If you help them first, for instance, by adding value to their life/ business, they’ll help you later.

Listen. Listen, listen

Find your ideal clients. Then start following them! Spend a lot of time listening to them and their thoughts. By doing this, you’ll be amazed what they will tell you about their concerns. With this, you shall definitely be able to write in a better way for them.

Become an influencer

An influencer is someone who influences others. With a great digital marketing presence and strategy, we could aim for this ourself. For, having done all of this, you can indeed be an influencer yourself in the digital world.

Build a convincing strategy

This could be related through articles, blog posts, public speaking or by publishing a special report. One needs to be at it constantly, though. 

There are many such options in the online world.

Join us to understand how to enter this world.