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Learn guidelines and pitfalls of content marketing, and march to great success!

Learn guidelines and pitfalls of content marketing, and march to great success!
All areas of life have guidelines and pitfalls. To move to the top, we need to learn them. We show these to you in the area of content marketing


Guidelines Cater to needs– Many people have their own business blogs. People are just not interested in knowing someone's business. They are looking valuable content in exchange for their attention that can be knowledgeable, educating, entertaining and so on. Guide, don’t openly sell – We need to guide people without openly selling our product. We can of course promote a product gently in the process.No strategy-  Many organisations make the mistake of skipping past the strategy. We should avoid this by doing research on resources, metrics and the content’s role. Easy to find content Termed cornerstone content, this refers to content that can be categorized and archived in a way that’s easy for customers to find. The b…
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AI tools make life easier – Learn them to march towards success

Most of the AI marketing list are actually quite simple, but they’re all designed to help you do more with the resources we already have.
Essentially, it all comes down to automating tasks, crunching data at scale and spotting patterns you might otherwise miss – all in the name of creating a more efficient marketing process. Some tools worth exploring are -
#1 Aizimov This is an interesting piece of AI software that scribbles custom, personalised messages on your behalf. The platform scrapes information from the web (mostly form social media, news sources and financial transcripts) to create accurate emails and messages for each of your target audiences. IT’s AI system even analyses people’s psychological profile and takes this into account when it’s deciding what kind of message to create and how to word it. Not only that, but it chooses the best channel to contact each prospect (email, LinkedIn, Twitter, etc.) and when to reach out. #2: LivePerson LivePerson takes artificial intelligence …

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI

#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …

AI and machine learnng is the new future, let us understand it to succeed !

AI cannot be ignored. It is here to stay. It would help if we join in instead or worrying about it for worrying has never solved anything. In the recent past, “machine learning” has come to seem like the new path forward. Free of human programmers, machines are training themselves on massive data sets and producing results that have shocked even the optimists in the field. Earlier this year, two AIs—one created by the Chinese company Alibaba and the other by Microsoft—beat a team of two-legged competitors in a Stanford reading-comprehension test. The algorithms “read” a series of Wikipedia entries on things like the rise of Genghis Khan and the Apollo space program and then answered a series of questions about them more accurately than people did. One Alibaba scientist declared the victory a “milestone.” If one can learn history from AI then, then truly AI has indeed become a part of our world. In today’s world, hedge funds are using AI to beat the stock market, in another area, Google i…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

Videos are here to help you succeed in the digital world… Learn it !

Videos are the new reality today. If a picture is said to convey much more than words, videos are even stronger.
Today, video marketing is so powerful that it lies in the most important metrics of any campaign. It is said to bring in many conversions This is said by an interesting study by Vidyard: more than 7 out of 10 marketing professionals (71%) say that their conversion rates with the use of videos are higher than any other technique used.

Even if we ignore this, it is common sense that ecommerce must use video marketing to be successful in their campaigns. Obviously, it makes sense that we understand more about this technique that reaches out to our customers more than anything else.
Even in reality, is it not a fact that we all respond more when we listen to someone and watch them instead of just reading a document? The digital world surely has make it possible that we make it a part of our campaigns. The main factors are – This format builds trustTrust is the foundation of conversi…

Reinvent yourself with key digital skills to succeed in the digital world!

The digital world is growing at a remarkably fast pace. It was just about 0% in 2005, then became 40% in 2020. Now, digital has become an integral part of  marketing budgets and will soon overtake all other traditional channels of marketing.

Skills in the digital marketing sector are actually in short supply. Our program aims to  bridge that gap and create industry-ready candidates.
In our program, we start with the basics. After this, our students go up to advanced level that includes current updates about digital technology. 
Digital skills are required by everyone all over the world. There are huge opportunities, and enormous requirement for skills to drive the success of an economy. It is also a fact that the internet penetration in the Indian online user base is larger than U.S. Our digital marketing course has seen this happening right in front of us as we are deeply connected with commerce and business.
Digital is the future
Some key points to note are

Digital marketing pacing at a h…