25 June 2018

AI AND CHATBOTS

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What is (ARTIFICIAL INTELLIGENCE) AI?

AI is the creation of intelligent machines that works and thinks like humans. To do that it needs to have information about the world that is knowledge and other features like reasoning, problem solving, perception, learning, planning. It can function intelligently and independently. AI is Machine that solves problems which is done by humans with our natural intelligence.
  • Machine learning - learning about a specific topic and getting all the knowledge about it and be expert in it.
  • Artificial Intelligence - that think like human, it collects all the information and then react and give answer after analyzing.

What is Artificial?

Which is not human or not natural, something which is made by humans, basically it is not real or original.

What is Intelligence?

It is the ability to learn, understand, and deal with situations. It helps to apply the knowledge in the real life situations. It is the ability of a person for reasoning, problem solving, perception, learning, planning and analyzing and reacting in that situation.

Why it is artificial intelligence and not knowledge or wisdom?


Wisdom is the ability to think and understand, how we use our knowledge, experience, understanding, common sense and behaving maturely. Wisdom helps in defining what is true and right (basically ethics).

Knowledge is the information gained through learning, experience, and reasoning.

Intelligence is the mixture of both wisdom and knowledge. It has both the qualities like it has the knowledge and the ability to understand and take the right step.

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What is Chatbot?


It is a tool of AI for business. It is a messaging bot. It is a program that helps to do conversation through messaging. It covers a specific and specialized conversation. It can also be in audio which is converted in to text form like Google.

What are Chatbot benefits?

  • keeping up with recent trends
  • Improved Customer Service
  • Extensive Customer Assistance
  • Always-Available Customer Support
  • Proactive Customer Interaction
  • Increased Customer Engagement
  • Monitoring Consumer Data & Gaining Insights
  • Better Lead Generation, Qualification and Nurturing
  • Easier Approach to Global Markets
  • Cost Savings
  • Automation of repetitive work
  • Personal Assistant
  • Provides 100% satisfaction to customers
  • 2018 Chatbot Statistics
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What is the user experience?

The user experience till now is positive from all the information got. The customers are finding it more interactive, the engagement level is increased, the users are finding it more comfortable having conversation with bots, the bots are giving better experience to the users. Chatbot is the next revolution in the e-commerce and online field. It can be used in many other ways then it has been used now.


Types Of Bots


  • Ordering/Booking Bot
  • Feedback Bot
  • Customer Support Bot
  • User On boarding Bot
  • Event Invite Bot
  • Education/Training Bot


Two Artificial Intelligence (AI) Chatbots talk and argue with each 

other







22 June 2018

How Artificial Intelligence is going to impact education?

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How Artificial Intelligence is going to impact education?


Artificial intelligence has became a big part of our lives, from buying and selling to entertainment to everything. Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. AI is making its impact everywhere and is progress into education is remarkable.
Artificial Intelligence enhances the quality in classroom instruction. Over the last few years, there are several updates in the education system by artificial intelligence. The combination of education and Artificial Intelligence is making its way to the top list for enhancing skills. Whereas, education is a means to develop minds capable of leveraging the knowledge pool, while Artificial Intelligence provides tools for developing a more accurate and detailed picture of how everything works.

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Impact of Artificial Intelligence in Classroom:

AI is in the mind of the education industry, as it begins to find its way into the classroom. For the past decade, we have seen tremendous changes in our classrooms. Here the big question arrives can AI replace teachers? Everyone is like what is going to happen to the teachers if AI came to the classroom.

Here is the catch Artificial Intelligence is not something that can replace what humans do. AI in the classroom is not going to replace teachers but it will be a helping hand to the teachers to increasing the efficiency of teaching. 
  • Human teachers make core contribution to the classroom.
  • Teachers help students analyse, synthesize and apply knowledge
  • Teachers help students develop cognitive skills like critical thinking and problem solving
  • Teachers model behavioral norms that have instructive and corrective benefits
  • Economists concluded that top teachers make life long contribution
  • Top teachers improve test scores and college attendance rates
Teachers can never be replaced because what they do is to connect in a personal level with the students to understand what the students prospective is and to handle them with care. In an ideal world, teachers and AI will create an immersive learning experience for students, together. The best use of AI education may be to supplement and extend the abilities of teachers freeing teachers from time consuming activities creates more time for students.
  • New digital resources enhance the classroom 
  • High quality instructional videos
  • Crowd sourced lesson plans
  • Blended learning describes classrooms where instruction is augmented by digital resources
  • Most current AI education technologies enhance the effectiveness of the teachers
  • AI teaching systems use machine learning to provide real time feedback and lessons
  • AI advancements are happening in the area of student emotional development
  • Meta-cognition is student awareness of how well they are learning
  • This is where AI in education makes the leap from learning supplement to stand alone instructor
  • Future AI systems would be able to analyze a student emotional state 

The focus has to be in learning experience and not on the development of the technology physical classroom virtual classroom everything has to be stimulated it should have case study room, live class, interaction, student should be able to do what he does in the class or college, learning should be measurable how much studied how much understood, how much not understood, human and machine together should solve problems.



19 June 2018

Rethinking the social blender" Alcohol."



    THE FUTURE OF ALCOHOL,

     GRADUAL DISAPPEARANCE

OR NEW ROLE?

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Alcohol has always been an important part of social life. Be it an office party, or weekend clubbing or just a dinner with a friend. We have always considered having alcohol in social conventions as a form of pleasure and relaxation. But with the changing perspective of newcomers in the social gameplay, it is essential for beverage industries to consider bringing changes in their product to thrive in the essentials business.
More and more people are adopting a healthy lifestyle and prefer to be nonalcoholic or choose alternative pleasures. This trend raises many questions such as will this trend increase in the future resulting in the dissolving of alcohol consumption or it is a temporary change as due to lifestyle.

 New forms of indulgence:
replacing alcohol.jpgIn the future, our after office parties and weekend drinks might take new shapes. Happy hour might be more like sitting on the terrace sipping a functional mocktail instead of a conventional glass of wine, or alcohol-induced weekends might be spent in weed lounges.
Today, more than ever, people are looking for new ways to combine pleasure with a rising health concern. Brands will be challenged to facilitate consumers with a wider range of non-alcoholic options tapping into a healthy lifestyle. In several London based restaurants and bars, such as Stovell’s and Peg + Patriot, bartenders collaborate with scientists to find a way to remove the alcohol from popular drinks (e.g. Campari, Aperol, and gin) while retaining the flavor. In the retail environment, brands like Arkay, Seedlip, Whissin, and Ronsin that offer non-alcoholic spirits are becoming increasingly popular, and the sales of alcohol-free beer category are growing. In the future, the alcohol-free drinks may become even more sophisticated and partially replace alcoholic options.
The legalization of marijuana raises many questions about the impact on alcohol industries, including alcohol. Are marijuana and alcohol substitutes or complements? weed legalization has led to a sharp decrease in alcohol consumption in some states. Several alcohol companies have even openly opposed marijuana legalization initiatives.  


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Kava bars are one more alternative way of intoxication that might partially replace alcohol. Kava is a sedative used to relieve anxiety and relax the muscles, which, unlike alcohol, doesn’t interfere with cognitive abilities or cause hangover. Kava drinks allow having same pleasure as of alcohol leaving the post effects of it.

Current trends in alcohol consumption
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A number of positive trends showing a decline in problematic alcohol consumption, especially among the youth, have emerged in the UK over the last decade. The proportion of binge drinkers at the age of 16-24 has decreased from 29% to 18%, and the proportion of young teetotalers increased by 40% in 2005-2013. Most young people don’t think that alcohol is an important part of their social life and claim that for them alcohol plays a smaller role than for their parents. Also, 21% of adults don’t drink alcohol at all compared to 19% in 2005. However, the study has been criticised by experts for failing to show an ethnic or religious breakdown of respondents. Similar tendencies are observed in Sweden. In 2015, alcohol consumption dropped by about 4% with a notable decline among young Swedes.
In Australia, generational shift has happened in alcohol consumption. Alcohol consumption among 12-17 has dropped with 72% completely abstaining. Among 18 to 39-year-olds, risky drinking has continued to drop in the last decade. Conversely, the opposite is true for the 40+ group where alcohol consumption has been gradually increasing. In this light, a debate has recently opened in Australia as the Royal Australasian College of Physicians is pushing for a tough crackdown on alcohol laws in a bid to change drinking culture. Though legislation along might be not enough to change the situation, admitting and discussing a problem is the first step to fixing it.
In the US, the alcohol consumption has been relatively stable since 1940’s, while binge drinking has increased at the national level, influenced mainly by higher rates of drinking among women. Though some teetotal initiatives emerge there occasionally, at the country level they hardly constitute a trend.

Drivers of  this change
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Despite its growing popularity, abstinence is still a counterculture niche phenomenon, which nevertheless is likely to hit the mainstream someday. Various theories attempt to explain the declining popularity of alcohol, including the increase in descendants from Muslim and other non-imbibing backgrounds, a rebellious reaction to the overindulgence of the previous generation, decrease in disposable income, the liberalization of marijuana as a new recreational drug and gaming culture. However, according to the Demos think-tank’s report, health is the most common reason for alcohol abstention among Millennials. They are also less likely to smoke and constantly thrive towards physical and mental self-improvement.

Many young adults claim that they are less able to afford alcohol and nights out than 10 years ago and that it becomes increasingly difficult to get alcohol under-age. The alcohol companies seek to solve the problem of decreasing consumption using “premiumization” strategy, thus forming a closed financial circle.


“Cyber shame” is also a frequent reason for young adults to abstain from alcohol or at least avoid binge drinking. Young people like tagging photos of their friends drunk, but are concerned about being tagged themselves. To tackle this problem, the alcohol industry is trying to blur the lines between drinking culture and sporting culture using social media for advertising targeting Millennials.

The future comes today
Though alcohol is a still a big part of our lives, it is being substituted. people around the world seem to increasingly prefer sober lifestyle or look for less harmful alternatives. 


Adopting to the wellness lifestyle

In the world of where wellness has become a new ideal .Alcohol consumption may seem to be destined to sidelined. But what if spirit brands explored the new benefits in order to seduce health conscious consumers? This growing demand for products with wellness benefits seems to have brought to life new offers on market such as JMB Beverages non-alcoholic wines, a success in Australia or Celia Organic Craft Czech Lager that is brewed specifically to be gluten free and vegan friendly.
These are examples bringing light to a new way of consuming alcohol, which might can take away the guilt from pleasure.

Marketing: Connecting World

MARKETING: CONNECTING BUSINESSES ACROSS THE WORLD

The term business has been defined as “a person's regular occupation, profession, or trade” OR “Business is the activity of making one's living or making money by producing or buying and selling products (goods and services)”. The definition of business varies from person to person and from place to place. Some do their business individually and some in the community that is families etc. Some are into business because their forefathers have been doing that or the example can be given of a young new entrepreneur who has his/her expectations from their startup. As you all see business is mainly divided into seven components and they are mainly executive summary, business description, market analysis, organization management, sales strategies, funding requirements, financial projections etc. There are many other components but not to get any deeper into the business the above-mentioned components are the principal ones and they will not change no matter what.  So as we all know that one element of the business decides the fate of your product which we know by the term “MARKETING”





WHY MARKETING??

Marketing as you see is nothing but the popularity of your product, how famous your product is. It would not be wrong to say that it is the id card of your business. No matter how innovative your product is or how user-friendly stuff you make if your product is not out for sale or it has not been gone through public’s eyes or ears, you cannot expect a great outcome. Every component in the business has its own significance but the marketing sector is of greatest importance.  That is why it is being said the marketing sector is the spine of your business, that have the control of the business they can either fetch you great sums of money or they can ruin your reputation even before the product comes into the market.  If a common example was to be given we have all seen the movie “The Wolf of the Wall Street”, this may sound a little quirky, quite out of the line but I must say but a great marketing strategy was used by Mr Jordan Belfort who owned a firm named “Stratton Oakmont” who was accused of money laundering and using the “pump and dump” scheme for cheating people into buying cheap stocks for higher prices. In that movie, he says “Don’t hang up the phone until the client either buys or dies”. My only motive of giving this example in this article was to show what kind of dedication is needed to sell even the worst of your products. 






URBAN-RURAL MARKET LINKAGE

In 1947 when our India became independent the condition of our country was miserable. The British left us a disrupted trade which led us into a poor economic state. But as the time passed and small-scale industries emerged the economy was somewhat balanced by the newly emerging occupation.  These newly formed companies are today’s giants that are ruling the market.  Looking up to them as an example the small-scale business which is done in the rural areas started taking an initiative to earn them a name and become financially independent. This gave a solution to eradicate problems like poverty and unemployment on a large scale. Nowadays as the technology flourished the small scale industries are jumping up and competing with the large-scale industries. They don’t go unnoticed by the media which displays the achievements of these industries in the form of articles in the newspaper. The greatest living example of this entrepreneur who made his way out into the market by selling potato wafers and earning his name in the country as the most preferred food company. You all must be very well acquainted by the brand “Balaji”. The story takes back to the time when in the year 1976 when “Balaji Wafers” was founded by Chandubhai Virani and his brothers in Rajkot.  Prior to this, they worked in a canteen and as a result of a failed fertilizer business the Virani’s came up with Balaji and see now where it is.






ROLE OF DIGITAL MARKETING

All thanks to the digital marketing for bringing many household businesses on track. Right from a puja samagri company to a big cloth store everyone is now into a digital marketing. The marketing which was done by clients actually going out into the open with their companies’ products from door to door in search of customers can now be done by just sitting in one place. The internet plays a crucial role as now most import deals are sealed with a digital signature.
So as we come to an end it can be concluded that no matter what marketing will always be crucial and it can also be said as “MARKETING: CONNECTING BUSINESSES ACROSS THE WORLD”.
PS: The example of Balaji Wafers is extracted from the book “Take Me Home” by the author Rashmi Bansal.
Reference:  Images taken from Google.








14 June 2018

OFF PAGE SEO GROWTH HACKS


OFF PAGE SEO 
Off page SEO will help make your website popular on internet, so you can get more visibility on internet. With on page SEO techniques we can get visibility in search engines. But off page SEO techniques will help- to improve your position in serp(search engine result page). Here are some of page SEO growth hacks:

1. Creating shareable content
Amazing  content is always king in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural blank links to out website or blog. Research often and keep your content always updated and fresh.
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Creating Shareable Content

2. Influencer outreach
If you have created any content which is share worthy, then don’t hesitate to reach out influencer of country. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
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Influencer Outreach

3. Contribute as guest author
There are number of good and quality blogs that are open for guest post from various authors. Write and amazing research piece and reach them with the content for guest post. Don’t focus on quantity of link rather focus on quality of link. And also don’t keep posting multiple time on same guest blog site.
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Contribute As Guest Author

4. Social media engagement
A major of page SEO technique is social media engagement. If you want to make your website or blog popular then engage  with people on social media platforms. Social media presence will help grow your blog or website and also help to get more back links.  Eg: facebook, twitter ,linkedin , pinterest etc.
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Social Media Engagement

5. Social bookmarking sites
Social bookmarking sites are one of the best platform to promote website or blog. When you bookmark website or blog on popular social bookmarking sites, you gain high traffic to your webpage or blog. Eg: delicious.com,dig.com etc.
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Social Bookmarking Sites

6. Forum submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Eg: www.flickr.com/help/forum/en-us/,www.addthis.com/forum etc. 
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Forum Submission

7. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Eg; quora, blurtit, asnwers.yahoo etc.
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Question and Answer

8. Video submission
If you want to make your video popular, head to popular video submission links, give proper tittle, description, tags and reference links. It is one of the more popular way to get quality back links because all video submission website have high PR. Eg: youtube, vimeo, dailymotion etc.
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Video Submission

Digital in Rural

Technology Tools in Rural Market



As earlier said, there are around 6, 38, 667 villages populated by 720 million people i.e., 72% of India lives in villages which makes it a market which cannot be ignored by marketers. Customers in villages are willing to pay for the right services as they have their own sets of aspirations. When it comes to rural market, the rules are different, especially in diverse one like India. Here, the rural environment is different than urban. Therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers.
An urban communications approach might not hold well in these rural markets and thus there is a need to have a different Integrated Marketing Communications (IMC) approach for the rural markets in India.


ADVERTISING
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Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor, and it is disseminated through mass channels of communication. Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass media-as opposed to personal selling-it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales. Advertising's contribution to sales is difficult to isolate because many factors influence sales. The contribution advertising makes to sales are best viewed over the long run. The exception to this thinking is within the internet arena. While banner ads, pop-ups and interstitials should still be viewed as a brand promoting and not necessarily sales drivers, technology provides the ability to track how many of a website's visitors click the banner, investigate a product, request more information, and ultimately make a purchase.
Through the use of symbols and images advertising can help differentiate products and services that are otherwise similar. Advertising also helps create and maintain brand equity. Brand equity is an intangible asset that results from a favourable image, impressions of differentiation, or consumer attachment to the company, brand, or trademark. This equity translates into greater sales volume, and/or higher margins, thus greater competitive advantage. Brand equity is established and maintained through advertising that focuses on image, product attributes, service, or other features of the company and its products or services.
Cost is the greatest disadvantage of advertising. The average cost for a 30-second spot on network television increased fivefold between 1980 and 2005. Plus, the average cost of producing a 30-second ad for network television is quite expensive. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. Add more millions on top of that if celebrity talent is utilized.
Credibility and clutter are other disadvantages. Consumers have become increasingly sceptical about advertising messages and tend to resent advertisers' attempt to persuade. Advertising is everywhere, from network television to daily newspapers, to roadside billboards, to golf course signs, to stickers on fruit in grocery stores. Clutter encourages consumers to ignore many advertising messages. New media are emerging, such as DVRs (digital video recorders) which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free.

PUBLIC RELATIONS (PR)

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Public Relations

  Public relations is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the public upon which its success or failure depends. Whereas advertising is a one-way communication from sender (the marketer) to the receiver (the consumer or the retail trade), public relations considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to monitor feedback and adjust both its message and the organization's actions for maximum benefit. A primary tool used by public relations practitioners is publicity. Publicity capitalizes on the news value of a product, service, idea, person or event so that the information can be disseminated through the news media. This third party "endorsement" by the news media provides a vital boost to the marketing communication message: credibility. Articles in the media are perceived as being more objective than advertisements, and their messages are more likely to be absorbed and believed. For example, after the CBS newsmagazine, 60 Minutes reported in the early 1990s that drinking moderate amounts of red wine could prevent heart attacks by lowering cholesterol, red wine sales in the United States increased 50 percent. Another benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources.
Public relations' role in the promotional mix is becoming more important because of what Philip Kotler describes as an "overcommunicated society." Consumers develop "communication-avoidance routines" where they are likely to tune out commercial messages. As advertising loses some of its cost-effectivenesses, marketers are turning to news coverage, events, and community programs to help disseminate their product and company messages. Some consumers may also base their purchase decisions on the image of the company, for example, how environmentally responsible the company is. In this regard, public relations plays an important role in presenting, through news reports, sponsorships, "advertorials" (a form of advertising that instead of selling a product or service promotes the company's views regarding current issues), and other forms of communication, what the company stands for.

SALES PROMOTIONS (SP)

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Sales promotions are direct inducements that offer extra incentives to enhance or accelerate the product's movement from producer to consumer. Sales promotions may be directed at the consumer or the trade. Consumer promotions such as coupons, sampling, premiums, sweepstakes, price packs (packs that offer greater quantity or lower cost than normal), low-cost financing deals, and rebates are purchase incentives in that they induce product trial and encourage repurchase. Consumer promotions may also include incentives to visit a retail establishment or request additional information. Trade promotions include slotting allowances ("buying" shelf space in retail stores), allowances for featuring the brand in retail advertising, display and merchandising allowances, buying allowances (volume discounts and other volume-oriented incentives), bill back allowances (pay-for-performance incentives), incentives to salespeople, and other tactics to encourage retailers to carry the item and to push the brand.
Two perspectives may be found among marketers regarding sales promotion. First, sales promotion is supplemental to advertising in that it binds the role of advertising in personal selling. This view regards sales promotion as a minor player in the marketing communication program. A second view regards sales promotion and advertising as distinct functions with objectives and strategies very different from each other. Sales promotion in this sense is equal to or even more important than advertising. Some companies allocate as much as 75 percent of their advertising/promotion dollars to sales promotion and just 25 percent to advertising. Finding the right balance is often a difficult task. The main purpose of sales promotion is to spur action. Advertising sets up the deal by developing a brand reputation and building market value. Sales promotion helps close the deal by providing incentives that build market volume.
Sales promotions can motivate customers to select a particular brand, especially when brands appear to be equal, and they can produce more immediate and measurable results than advertising. However, too heavy a reliance on sales promotions results in "deal-prone" consumers with little brand loyalty and too much price sensitivity. Sales promotions can also force competitors to offer similar inducements, with sales and profits suffering for everyone.

PERSONAL SELLING (PS)

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Personal selling includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the product's value, and closing the sale. The role of personal selling varies from organization to organization, depending on the nature and size of the company, the industry, and the products or services it is marketing. Many marketing executives realize that both sales and non-sales employees act as salespeople for their organization in one way or another. One study that perhaps supports this contention found that marketing executives predicted greater emphasis being placed on sales management and personal selling in their organization than on any other promotional mix element. These organizations have launched training sessions that show employees how they act as salespeople for the organization and how they can improve their interpersonal skills with clients, customers, and prospects. Employee reward programs now reward employees for their efforts in this regard.
Personal selling is the most effective way to make a sale because of the interpersonal communication between the salesperson and the prospect. Messages can be tailored to particular situations, immediate feedback can be processed, and message strategies can be changed to accommodate the feedback. However, personal selling is the most expensive way to make a sale, with the average cost per sales call ranging from $235 to $332 and the average number of sales calls needed to close a deal being between three and six personal calls.
Sales and marketing management classifies salesperson's into one of three groups: creative selling, order taking, and missionary sales reps. Creative selling jobs require the most skills and preparation. They are the "point person" for the sales function. The prospect for customers, analyze situations, determine how their company can satisfy wants and needs of prospects, and, most importantly, get an order. Order takers take over after the initial order is received. They handle repeat purchases (straight re-buys) and modified re-buys. Missionary sales reps service accounts by introducing new products, promotions, and other programs. Orders are taken by order takers or by distributors.

DIRECT MARKETING (DM)

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Direct marketing, the oldest form of marketing, is the process of communicating directly with target customers to encourage response by telephone, mail, electronic means, or personal visit. Users of direct marketing include retailers, wholesalers, manufacturers, and service providers, and they use a variety of methods including direct mail, telemarketing, direct-response advertising, online computer shopping services, cable shopping networks, and infomercials. Traditionally not viewed as an element in the promotional mix, direct marketing represents one of the most profound changes in marketing and promotion in the last 25 years. Aspects of direct marketing, which includes direct response advertising and direct mail advertising as well as the various research and support activities necessary for their implementation, have been adopted by virtually all companies engaged in marketing products, services, ideas, or persons.
Direct marketing has become an important part of many marketing communication programs for three reasons. First, the number of two-income households has increased dramatically. About six in every ten women in the United States work outside the home. This has reduced the number of time families has for shopping trips. Secondly, more shoppers than ever before rely on credit cards for payment of goods and services. These cashless transactions make products easier and faster to purchase. Finally, technological advances in telecommunications and computers allow consumers to make purchases from their homes via telephone, television, or computer with ease and safety. These three factors have dramatically altered the purchasing habits of American consumers and made direct marketing a growing field worldwide.
Direct marketing allows a company to target more precisely a segment of customers and prospects with a sales message tailored to their specific needs and characteristics. Unlike advertising and public relations, whose connections to actual sales are tenuous or nebulous at best, direct marketing offers accountability by providing tangible results. The economics of direct marketing have also improved over the years as more information is gathered about customers and prospects. By identifying those consumers they can serve more effectively and profitably, companies may be more efficient in their marketing efforts. Whereas network television in the past offered opportunities to reach huge groups of consumers at a low cost per thousand, direct marketing can reach individual consumers and develop a relationship with each of them.
Research indicates that brands with strong brand equity are more successful in direct marketing efforts than little-known brands. Direct marketing, then, works best when another marketing communication such as traditional media advertising supports the direct marketing effort.
Direct marketing has its drawbacks also. Just as consumers built resistance to the persuasive nature of advertising, so have they with direct marketing efforts. Direct marketers have responded by being fewer sales oriented and more relationship oriented. Also, just as consumers grew weary of advertising clutter, so have they with the direct marketing efforts. Consumers are bombarded with mail, infomercials, and telemarketing pitches daily. Some direct marketers have responded by regarding privacy as a customer service benefit. Direct marketers must also overcome consumer mistrust of direct marketing efforts due to incidents of illegal behaviour by companies and individuals using direct marketing. The U.S. Postal Service, the Federal Trade Commission, and other federal and state agencies may prosecute criminal acts. The industry then risks legislation regulating the behaviour of direct marketers if it is not successful in self-regulation. The Direct Marketing Association, the leading trade organization for direct marketing, works with companies and government agencies to initiate self-regulation. In March of 2003, the National Do Not Call Registry went into effect whereby consumers added their names to a list that telemarketers had to eliminate from their outbound call database.

SPONSORSHIP'S (EVENT MARKETING)

 Sponsorship's, or event marketing, combine advertising and sales promotions with public relations. Sponsorship's increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate a commitment to a community or ethnic group, or impact the bottom line. Like advertising, sponsorship's are initiated to build long-term associations. Organizations sometimes compare sponsorship's with advertising by using gross impressions or cost-per-thousand measurements. However, the value of sponsorship's can be very difficult to measure. Companies considering sponsorships should consider the short-term public relations value of sponsorships and the long-term goals of the organization. Sports sponsorship's make up about two-thirds of all sponsorship's.

SOCIAL MEDIA MARKETING

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The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and a huge amount of traffic. Companies manage to get massive attention and that really works in favour of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for advertisement revenue.
Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world. Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business development using social media marketing. It is a booming sector which is going to redefine the way marketing strategies are being formed and promoted.

INTERNET MARKETING

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Internet marketing also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

MOBILE MARKETING

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Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective medium.
Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional e-Marketing.

such as the Panchayats and other village groups. Such contact helps in arousing the villager’s interest in their own problem and motivating them towards self-development.

Demonstration may be
  • Method demonstration
  • Result demonstration
  • Simple Demonstration
  • Composite Demonstration
In result demonstration, the help of audiovisual media can add value. Asian Paints launched Utsav range by painting Mukhiya’s house or Post office to demonstrate that paint does not peel off.