16 November 2010

Is digital marketing a hype or does it a mantra to real success ?

Why there is so much fuss about digital marketing ? is it a hype or is it real ?

Image Source : lexisnexis.co.uk
So much of mystery surrounded around this word that a novice gets confused and puzzled into the complex wired mystical digital marketing world, there are others who go blindly into it doing things like putting up expensive websites and blogs and social media marketing activities and so on. All these do not deliver the results they intended. We need to be  present to the fact of how the world would be without internet and mobile and we will get proof for ourself. It does not need any rocket science technology to get it.

What's missing?
Creating awareness for one's product or service in digital media has to be done with good amount of home work and preparation. the sales pipeline has to be integrated with a good system to cater to the demands of customers. Its not beneficial for select category of people.

Digital marketing is known for the most cost effective and targeted focussed initiative amongst all other medias. This is a wonderful opportunity made available for all of us to grow globally. Most important is all the visitor activity is measurable. Online visitors can be categorized and reviewed at regular intervals.

Let us explore the digital marketing world to exploit the latent hidden talents we have to expand into the amazing and enchanting WWW.

Lastly its the cheapest mode of marketing and It is pull not push (except email marketing that receiver can mark as spam). Its clean Marketing as there is no need of brochures and posters. Its green marketing for one does not waste paper, travel or mass media.

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