24 June 2011

Techniques to reduce expenses in business

Every penny saved is penny Earned....!!!!!

In challenging situations of wobbling economic conditions and Poor Growth one has to be Creative and Innovative in sustaining and Growing Business in troubled times. One of the main issues is creating awareness about your product and services. But, with a little creativity, skill, and by devoting some time, you can effortlessly generate inexpensive promotion tools which can assist you to build a strong relationship with your customer and helps to increase sales. If you are interested to reduce an expense, have a close look on following aspects:
Personalized Emails to existing and Potential Client : You can send  emails to your customers to stay in contact with them. Postcards/sms/ calls can be send to those customers who are non Internet users and email to those who prefer online marketing. You can also put your email in your cards so people can simply get in touch with you through email when they want to.

Networking events: Stand out youself, Take a Initiative to go all out and with a Genuine Smile (people can make out a fake smile) By attending these kinds of events gives ample opportunities to increase your number of contacts as well as helps to distribute business cards. Make a point to attend the maximum events related to your target market to introduce your business to others particularly if you are novice in a business.
Also make sure your Visiting card is Attractive and Professional with times.

Business Cards: The business cards actually work as a small advertisement which represents you in front of your customers. The business cards are still the cheapest and central marketing tool in business today. The Information printed on a card give a quick insight about a person. Hence, it is a simple and faster way to contact and connect with many people. You can also include them in your parcels, cartons and payment receipts so people can easily contact you when they need to.

Free gifts/coupons/discounts: There is maybe nothing more alluring than a complimentary item. When people see a free gifts or freebies, they almost instantly know how they can benefit from that free item. Hence, it is a good idea to promote your business. For example, if you are a dealer of water-purifier then you can always offer a free servicing for 1 to 2 years. People tend to buy an expensive product just to get the free item. Hence if you use these free items smartly, you will surely bring new customers as well as increase in sales in your business.
There are ample other low price marketing strategies you can do to get your business progressing. You can pick any approach that goes well with your company and support your need. By selecting most efficient and suitable strategy can help you to increase your number of customers.

Be the Controversy:
Tough to understand but without damaging your reputation and your goodwill create a controversy by telling something Radical or challenging the top Company or person/celebrity/brand in your Business line.

Notice the Gaps:
are you sensitive to notice some gaps in the existing market-place so if your Awareness is there then get into those Gaps to serve the need of those people and then keep going deeper and wider.

Be found on the Internet:
Its not necessary to have your own website but a facebook page or Google-plus page, social media accounts, videos, blog will help people to find you.

Be Part of Active Groups:
both online and offline Groups of social, cultural and Religious activity help you grow, learn and keep in touch with people.

22 June 2011


It’s time to go Digital, Join the club

Owing to the rapid increase in the number of online audiences worldwide, digital marketing has become a larger part of marketing plans.
With an amazing figure of 750 million mobile users & more than 100 million internet users only in India with expected growth rate of more than 200% for next 5 years, the scope of digital marketing is very bright in India. A career in digital marketing/Development is increasingly becoming a viable & invaluable career option for students who are creative and enthusiastic as every Business be it Products, Services or Govt. initiatives are going Digital.

These figures speak volume of the high importance that digital marketing has gained over the last few years. Pursuing an academic specialization in digital marketing has become one of the most sought after career-choice among graduates who are in the look-out for lucrative and interesting future professional prospects.

It has become very important for every marketing student to realize the potential and scope of digital marketing. There is a need to include latest trends in marketing in the MBA curriculum. Needs of the industry are changing rapidly. Digital marketing has become the most effective form of advertising. The survey states that 83% Indian companies believe that without social media activity, marketing strategies are not going to be beneficial and internationally 74% firm endorse the view.

Digital media or digital marketing empowers business graduates with the ability to plan, assess and measure digital marketing. It also enables students to learn to improve customer engagement through digital channels. In addition, it teaches students about the importance of website and the role of social media in marketing.

What students need ?
  1. A platform to learn various practises in Digital marketing.
  2. Exposure to Latest industry practises.
  3. Interaction with professionals.
  4. Guidence regarding Seminars, projects, presentations, Internship & Final Placement opportunities
  5. Opportunity to participate in Events, competition, seminars & workshops.

Digital marketing club is a unique FREE initiative by Institute of Digital marketing where the objective is to Create a Platform for interested students in every college across the country which would fulfil all the needs mentioned above.

Objective is to Bridge the gap between Academia & Industry by providing an Interactive platform where students will get the exposure to Web/IT industry Experts, Practices, Projects, tools and gadgets.
So, What are you waiting for ? Join the club.


21 June 2011

Web traffic Explosion

The Trinity:    Blog...website....Social media

It is essential for every organization to look for latest ideas and impel extra traffic via all existing social media feeds. Still many companies overlook some simple techniques which could be responsible to increase conversion rates for the traffic they already have. Hence I am sharing few strategies which would lead to an increase in conversion rates and income from social media channels and lift them above rivals and assist them to stay there.

Know your client:

Organization should always act according to customer behavior and for that purpose they should exhibit relevant campaigns, offers and contents according to their customer’s preference on their website. Keep an eye on what they search and what they look at, not just what they purchase. Also it has been observed that the vendors who promote their product according to brand preferences see a tremendous growth in their business.

Informative online content:

Contents on our website should imitate recent events or other aspects, such as informing abroad clients about discount in international shipping because that can help to influence them to buy a product. Your webpage should be informative and at the same time it should be relevant too. Relevance includes adjusting site content to reflect where a consumer comes from. It is possible that the customer may come from social networking sites like twitter or a Google group. Hence according to their sources of arrival their buying habits may or may not be different. You should use analytics to know more about their buying habits to take a decision.

Importance of offline data:

It is a responsibility of a firm to accumulate a lot of information about their customers. For example, managers of Tractor Company know that people prefers local brand rather than a foreign brand. On many occasion, the brand preference changes from region to region or one state to another. Hence it is always desirable to use geographical information to target online traffic.
If Mumbai customers prefer Nike to Adidas, highlight Nike to online traffic from Mumbai. The results will be improved conversion rates and higher average order values.

Continuous Push:

People who joined or visit your webpage from other channels like Twitter or Facebook will convert as your eternal customer only if you would able to inform or message them continuously about your new services and offerings. For example if you declared an offer such as “facebook fans receive 15% discount” then it should be mentioned not only on the landing page but also on each page that the visitor sees until they sign out. In short your prime motto should be to catch the consumer’s attention in the first place through a continuous push.

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