22 June 2011


It’s time to go Digital, Join the club

Owing to the rapid increase in the number of online audiences worldwide, digital marketing has become a larger part of marketing plans.
With an amazing figure of 750 million mobile users & more than 100 million internet users only in India with expected growth rate of more than 200% for next 5 years, the scope of digital marketing is very bright in India. A career in digital marketing/Development is increasingly becoming a viable & invaluable career option for students who are creative and enthusiastic as every Business be it Products, Services or Govt. initiatives are going Digital.

These figures speak volume of the high importance that digital marketing has gained over the last few years. Pursuing an academic specialization in digital marketing has become one of the most sought after career-choice among graduates who are in the look-out for lucrative and interesting future professional prospects.

It has become very important for every marketing student to realize the potential and scope of digital marketing. There is a need to include latest trends in marketing in the MBA curriculum. Needs of the industry are changing rapidly. Digital marketing has become the most effective form of advertising. The survey states that 83% Indian companies believe that without social media activity, marketing strategies are not going to be beneficial and internationally 74% firm endorse the view.

Digital media or digital marketing empowers business graduates with the ability to plan, assess and measure digital marketing. It also enables students to learn to improve customer engagement through digital channels. In addition, it teaches students about the importance of website and the role of social media in marketing.

What students need ?
  1. A platform to learn various practises in Digital marketing.
  2. Exposure to Latest industry practises.
  3. Interaction with professionals.
  4. Guidence regarding Seminars, projects, presentations, Internship & Final Placement opportunities
  5. Opportunity to participate in Events, competition, seminars & workshops.

Digital marketing club is a unique FREE initiative by Institute of Digital marketing where the objective is to Create a Platform for interested students in every college across the country which would fulfil all the needs mentioned above.

Objective is to Bridge the gap between Academia & Industry by providing an Interactive platform where students will get the exposure to Web/IT industry Experts, Practices, Projects, tools and gadgets.
So, What are you waiting for ? Join the club.


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