10 June 2011
Digital Marketing is the key for Entrepreneurs
With an amazing figure of 750 million mobile users & more than 100 million internet users only in India with expected growth rate of more than 200% for next 5 years, the scope of digital marketing is very bright in India. This is why Entrepreneurs must grab the opportunity.
Bottom line is digital marketing & social media is no longer something that you'd like to have for your business... It's now a MUST.
Why Entrepreneurs must adapt to Digital Marketing ??
It is important to know just the influence it can have for your business in generating a larger consumer base. The processes involved in web marketing are a bit different than that of traditional marketing, but offer a much stronger approach. The actual impact web marketing campaign can have for a small business is well above that of traditional marketing, allowing small businesses to target the most consumers with ease and great management of the venture.
In the beginning entrepreneurs may not afford to use the traditional channels of marketing. But still they can achieve their marketing objectives through an effective Digital marketing strategy as it is the most cost effective medium.
Digital marketing tools to promote your venture.
Very first goal for entrepreneurs is to reach out to the world. Let the people know about your venture.
Websites : your online presence plays a critical role in your success. Very few of your potential clients will visit your office. All of them will visit your websites. A well designed website can help you to turn visitors into customers.
Web sites give the first impression about you. You just need to identify the needs of the consumers.
Social media : Social mediums like Facebook twitter LinkedIn and YouTube have become immensely popular and you must utilize it to your benefit. It provides you a platform to interact with people, to announce your products and services. It hardly takes 20 minutes to create a facebook page for your venture. This will help you in engaging with your customers. Social media also provides the platform for PR activities.
Blogs : Another way to promote yourself is through blogs. Blogging has emerged as one of the best marketing tool on the web. From the ease of creating to the convenience of interacting with possible customers and clients, blogging has given a new way for the marketers to do what they do – Promote!
Writing blogs on various sites can help in building reputation for yourself as well as for your business. Let people know about your opinions. Also it is a good way to increase the traffic to your site. Blog Is Your Press.
Business Directories : It’s important to list your business in local business directories as many directories are popular in specific regions and users use these business directories to find local merchants with the intent of buying offline or online. There are number of business directories on internet, just go there and register your company or products/services. This will help you to increase visibility for your company. Listing your business will often bring increased targeted traffic to your website and help in the overall search engine ranking of your site.
Other than these mediums there are many effective ways to promote your business such as
Mobile marketing, emails and pay per click ads, just see which suits you better.
Now the big question is FROM WHERE DO I START ?
DO your strategy.
Where are we? Where we want to be? How do we get there?
Answering these simple questions will help you to begin with building a strategy for your business.
Choose your tools
Identify your objectives and choose appropriate tools.
The businesses that do NOT include digital marketing as a main strategy in their business will frankly be out of business in the next 3-5 years. If you have not started already, now is the time to focus on the web.
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