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Showing posts from July, 2011


Digital Marketing is the key for Entrepreneurs

Entrepreneurship is all about creating Value. Be it Product or service whats Crucial for any Business Organization is to have a blend of or Unique way to have combination of His/Her own Expertise to the need of the Marketplace.
With an amazing figure of 750 million mobile users & more than 100 million internet users only in India with expected growth rate of more than 200% for next 5 years, the scope of digital marketing is very bright in India. This is why Entrepreneurs must grab the opportunity. Bottom line is digital marketing & social media is no longer something that you'd like to have for your business... It's now a MUST.

Why Entrepreneurs must adapt to Digital Marketing ?? It is important to know just the influence it can have for your business in generating a larger consumer base. The processes involved in web marketing are a bit different than that of traditional marketing, but offer a much stronger approach. The actu…


Are Indian B-schools in a bubble as some project about American higher education? 
 Schumpeter in his recent article in entitled “The latest bubble?” in the Economist, argues that American higher education bubble is already beginning to burst. Specifically, for business schools he concludes “Middle-ranking schools are seeing a significant drop in demand, which they have masked by taking weaker candidates, but which will eventually force them to start cutting back.” He also cites Peter Thiel, co-founder of PayPal who “believes that higher education fills all the criteria for a bubble: tuition costs are too high, debt loads are too onerous, and there is mounting evidence that the rewards are over-rated.”

With more than 3,000 B-schools, India has three-times the number of B-schools as compared to the US. This difference becomes stark considering that the size of the Indian economy is one-tenth of the US economy. The end result is poor quality of education, oversupply of MBA graduates whic…

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