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Showing posts from September, 2011

The Digital Innovation Playbook -Nicholas Webb

How to ensure Success and Growth on our digital media platform?
This new Book that has hit the stands  The Digital Innovation Playbook: Creating a Transformative Customer Experience,
emphasis is given on "Listening"The trick is How to Listen to the Customer when on Digital Platform. Easy said than done. we can have all the User Experiences and Analytics done but all those are the aftermaths.
 The Author is enumerating just to follow the Successful Business Strategies of the Global Leaders coupled to his Insights and  wisdom, Results are easy to get in minimal time tells the Author.
A very good success story mentioned in the book he Digital Innovation Playbook is of SPIGIT.  They harness the wisdom of crowds to capture the best ideas amid the digital noise. Using a variety of techniques to create social triggers, including analytics, game theory, behavioral economics, and other tools, they help companies identify relevant content, and essentially include the customer in t…

Future of Digital Marketing Education

Business depends upon effectual marketing for its success. Digital marketing a new concept requires expertise to develop this(marketing) skill in the best possible manner. Many institutes are Launched/launching helpful learning courses in digital selling. These courses not only educate students but are also open for the professionals who seek information and knowledge about digital media working.
When we talk about digital promotion, it seems an easy job. But if you look into it, this requires lot of knowledge and Learning To maximise the value and ensure Continual Growth in Business be it a Product or Service Benefit of emerging technologies in digital marketing awareness is must.  
Digital world is thrash pit of dotcom and e-commerce; SMS, MMS, e-mail, social networking sites, and blogs are common marketing tools. If you are into business or in marketing profession it is essential to comprehend them most effectively.  For instance, creating website is not enough to gene…