Conversion rate optimization is the art and science of improving the conversion rate by clearing all obstacles in the conversion process and providing a great user experience. It focuses on the topics like easy navigation, clear call of action, benefits oriented headlines and content, building credibility by design & e-seals to convert visitors into customers.
Why do we need CRO ? What for ?
- Increase in stickiness factor i.e. increase in time spend on website and reduce in bounce rate
- Boost in registered users for the website
- Increase in content subscriber viz. sign-ups for newsletter, RSS feeds etc.
- The generation of more leads for your sales team
- Great user experience results in more satisfied and loyal customers
- Reduction of customer acquisition costs
- Increase in ROI, hence more profit, more money to spend