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Showing posts from November, 2011

Timing is Crucial in the Virtual World

Internet Marketing Experts are struggling with the notion as to when to Hit with the news they intend to declare to their Fans, Customers, Friends etc.

for some it has to be early Monday morning others say people tend to be busy early morning as they have enough work load.
Fridays is avoided as again people are in weekend mood so they do not pay any attention to it.

Smart ones think of sending it on Wednesday afternoon thinking its a balance of median wee time.

Numerous Theories are flooded in the Virtual world each trying to prove his point and giving Justification for the same.

Some of the key things that need consideration are
Categorizing Your Target market into various class of people, Your experience about them, Country, Class of people, Gender, Age group whether Business, Professionals, Students etc.

what are the best days and times to Tweet, update blog, send email(s), update Facebook pages or personal postings etc.

When should you be sending your emailsWhen is the best time to publis…

Effective Landing pages

When we envisage the Marketing funnel for Business activity right from  Identifying the Target Group , Market o Lead generation and then stages for Conversion, our sole Objective is to get the visitors to do what WE want them to when the Conversion is not happening the Source can be the Landing page.

1. Generic, confusing Weak Headline Online Visitor on Arrival of your landing page should feel at home yet be Curious and Excited  headline, which tells them that they have come to the right place and that doing business with you will be beneficial to them. The headline is what is going to get the visitors to read on. You only have three seconds to catch their attention before they leave your website. If the headline is unclear or lacks a benefit, most visitors will leave your website instantly.

2. Get Related-Enhance Your Trust Human Beings are skeptical in general, we tend to be cautious and move slowly gradually at first instance. Trust word does not exist in the mind of online cust…

Who calls the Shots On Web.??

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.) One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."


The decline of the West

Ten years ago, America had Steve Jobs, Bob Hope and Johnny Cash. Now it has no Jobs, no Hope and no Cash. Or so the joke goes. Only, it’s no joke. The line is pretty close to reality in the US. The less said about Europe the better. Both the US and Europe are in decline. I was asked by a business channel in 2008 about recovery in the US. I mentioned 40 quarters and after that I was never invited for another discussion.
Recently, another media person asked me the same question and I answered 80 quarters. He was shocked since he was told some “sprouts” of recovery had been seen in the American economy.
It is important to recognise that the dominance of the West has been there only for last 200-and-odd years. According to Angus Maddison’s pioneering OECD study, India and China had nearly 50 percent of global GDP as late as the 1820s.   Hence India and China are not emerging or rising powers. They are retrieving their original position.
The dollar is having a rollercoaster ride at present.
In 1990, the s…