03 November 2011
Who calls the Shots On Web.??
Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)
One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."
By Yogi Udgire at November 03, 2011
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