With the advancement of new CRM packages and mass mailing software's now one is able to ascertain the reliability of their email campaigns, the replies sent to email address actually go to an inbox somewhere... they just aren't acted upon, most of the time.
while we can come to know How many of them actually opened it but Readers acting on it is still a Challenge in itself. Be it sending regular Newsletter or PR Notes or Event, anything else.
First and foremost we all miss out on to find
1. whether the email ids of subscribers that we have are from our Target market?
2. Do they need our Info/Product/ Service at that time?
3. Is the email subject and content good enough coupled with call-to-Action for the reader?
It stands to reason that if you are emailing subscribers, your subscribers should be able to do the same in return. If someone replies to your email shouldn't you have the ability to act on their: request for more information, sales inquiry or customer service issue? It's entirely possible that a reply email contains your next sales or client retention opportunity The fix for this email marketing mistake? After each send, wade through the replies to find the hidden treasure.