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Why there is Hype around Mobile Apps?
There are approximately 6 billion Smart Phones in the world (more then there are human beings), leads to the irrefutable conclusion that…‘The Future is Mobile’.
Out of 900+ million users, 300+ million are accessing Facebook via a mobile device, a need, and an opportunity to educate the business community about them. The intention of this post is to simplify Mobile Apps in order for any business owner to be able to make an educated decision on whether the Mobile application market is worth getting into, or not. In the Mobile App realm there are 2 broad kinds of apps:
1. Creative/Unique Apps: These are the “idea” apps usually fresh and innovative. e.g. Taxi Meter App. This App calculates the fare as you travel between locations. SIRI, the Iphone’s intelligent personal assistant who is designed to help you get things done simply by asking it. The major disadvantage of conceiving, Designing and Developing an App apps is HUGE. Unique concepts are not everyone's cup of tea coupled with the complex engineering required to deliver these types of apps. Most people make their money by selling the app itself, another large segment monetizes and leverages the viral aspect of these apps. Example – Tiger Woods MySwing – $4.99 on iPhone $9.99 iPad – this has over 80K downloads in each version
2. Functional Mobile Apps It offers a functionality or an “augmentation” to an existing business process, either offline or as a web application, and you are building an application to further enhance it, or simply add mobility. we have numerous Functional Apps: Wellness Apps Google Maps Application, Hotel Apps, Airline Apps, Banking Apps and many more… a company that already engages with its customers or employees – who are mobile, identify its existing processes and enhance their functionality by building a new and improved app to further develop mobility and efficiency.
To recognize and materialize this need requires ingenuity and expertise but the delivery of Process Augmentation apps is not a difficult undertaking for the most part. These apps are normally free but some cost from $5-$50+ to download.
The monetization happens outside the app, essentially through the value enhancement that the app brings to the interaction between the business and the customer/employee. e.g.– Tripadvisor spent more than $200k to build this app, but they give it away for free. The added value this app brings to the users is what constitutes its real worth. The mobile world will continue to change the way we interact, the way we seek and receive information and, ultimately, the way we do business. Before any company decides whether it needs to engage the mobile playing field and develop a mobile application, outlining the specific role and utility of the application in rapport to the business requirements is key to ensuring its success.
Advantages and Benefits of Mobile Apps. soon we’ll be using phones as
as keys to unlock our car & apartment,
as boarding passes and
mobile, by nature, allows brands to talk to the
right people at the right times in the rigth places
Future of Mobile Apps. these trends will interact to reshape our lives. Each facilitates the other
content agreements, distribution channels, and strategic partnerships are being created behind the scenes to supply the hardware and software
Brands will create more of their own apps that tap into both geo-location services and social networking. Brands will also continue to increase the relevance of their messaging in traditional mobile ads by using more location targeting and embedding social content and shareability
There is merging of boundaries between mobile, online and TV.
TV and Social Media will fuel an explosion in tools, technologies &
platforms for interaction and research.“Social commerce” to be careful not to tip the balance of engagement toward marketing if there is too much focus on selling instead of delivering an experience
Social media can be used to kick start conversations, build awareness and trial; sampling and couponing have tremendous popularity within fan pages while sneak previews/special offers can spur sales for new products online before they even reach traditional shelves.
Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.
1# Later – Instagram Scheduler Later is known as premium social media
marketing tools to plan your visual content marketing.It’s an easy-to-use tool
to schedule and manage your Instagram posts via any devices such as the
computer, iPhone, tablet or android so that you can manage your account from
anywhere. It has an ability to add team members and this is a keynote in this
particular social media marketing tool. Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per
month on an Instagram profile. There are also a couple of things such as it
helps to socialize with Facebook, Twitter, and other marketing tools as well. Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$
The digital world has arrived. We invite you to learn what is required in the digital world. For
this is something we all need to know to succeed in the new world we inhabit.
The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.
What is AI AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.
Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…
AI is here to stay and there are many tools making
use of it. Let us understand and Explore the power of AI.
There’s a lot of hype surrounding artificial
intelligence (AI) and machine learning, but there’s no denying the technologies
are going to shape the future of marketing. In fact, they’re already powering
most of the tools we use today – even if we don’t realise it.
Google, Facebook and just about every platform we
use to connect with consumers are knee-deep in these technologies and the list
of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI
#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …