04 October 2012

Video-Marketing Strategy

Why is it so Vital?
Video is much more personal than just a Dry Text.
Any Individual loves to spend more time and enjoy Video more than Text.
Video appeals to more senses than text
Retention of Video is longer and Impact stronger

People view 100 million videos online every single day.
Web pages with video are 50 times more likely
twice as many views, 30% more profile clicks and 18% more calls and 24% more sales.
Retail site visitors stay 2 minutes longer and are 64% more likely to buy.
1)100 million views video people
2)30% more clicks
3)64% more sales

Current Web Stats?
video traffic growth on internet in much higher than text traffic, You tube is the second largest serch engine after Google now

Probablity of having more of bacl links

size of audience is increasing exponentially
its a powerful sales tool
enhanced levels of Creativity and Awareness resulting in more sharing of it too....Viral.ability becomes multifold with Videos

Probable Future?

enhance your web presence and convert tentative enquiries into solid sales

  • each video on your channel has to be towards targeted marketing   campaign.
  • Give Viewers What They Want, what they need the most.
  • Connect emotionally by sharing your origin story.
  • Video FAQ's
  • Demonstarating solving Intricate complex problems.

  • Give instructions on advanced techniques using your product (or skills)
  • Show your customers how you do what you do
  • Share their pain – and then alleviate it
  • Focus On Quality
  • Make Your Video Portable
  • Use Multiple Distribution Channels
  • Tell your story with animation.
  • Insert slides and graphics to help viewers visualize what you’re talking about.
  • Make an emotional connection with your viewer through identification. A video that says, “We feel 16)your pain” can make a powerful impression.
  • Add appropriate music. Never underestimate the power of music to move your audience where you want them to go.
  • Story is everything. Use your video to tell a story about your viewer or your product. Your story 
  • should have a beginning, a conflict and a resolution – starring you or your product, of course.
  • value of one minute of video,

- Over half of the traffic on the internet is now video
- Video marketing can give you access to tons of valuable backlinks
- A "viral" video can be unstoppable once in motion...Chain Reaction

Video is a powerful online tool and has rapidly become one of the most credible, engaging and low cost marketing mediums. 

Video is flexible and can be used in many different ways through multiple distribution channels.

Human brain has evolved to develop, learn and operate optimally in multisensory environments.

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