Content need not be the King but
Quality Content will always be the Emperor.....!!!!
 |
| Content |
Purpose: Whenever we intend to prepare the content be it a website, article or book, research paper etc we need to know the end Objective of it. What Goal are we going to achieve from it.
e.g. To have rich, original, Novel, Interactive (visual+audio) Collaborative Content of vital use for our customers on continual basis for our portal.
Target Audiences: for whom the Article/content is being written. Begin with them in mind.
e.g. 1. Students
(BE
( IT/CS) , Bsc/MSc (IT/CS) , BCA/MCA, BBA/BBM,
MBA (Mktg/Systems),
2. Professionals: in sales/Mktg already working in offline or
IT professionals who wish to switch
3. Corporates:
·
who intend to hire Digital mktg Employess,
Freelancers, Consultants or Companies
·
Looking for individuals and organizations for
solutions to market their products/services
·
Digital marketing product and services companies.
·
Interns and Summer trainees for their ongoing
projects.
Content Inventory:
This acts as the data bank for our content plan, It may consists of Books, ebooks, newspaper articles, magazines, online articles etc.
List
content to be included in your Web site. For each content item, identify the
source for the content. This may include specific documents and/or individuals
within your organization who will prepare/create the content.
e.g.
Content Item
|
Source/Location
of Content/person
|
Accreditation
india/abroad
|
|
Testimonials ???
|
|
Courses, its
contents, manual, study material, ppt , books, videos etc
|
To many
subsections in this
|
Job section home
page
Format for
submission and search
|
|
Directory home
page
Format for
submission & search
|
|
Training home
pages(online/offline)
|
|
Newsletter
format
|
|
Blog home page
& contents on it
|
|
Contents to be
put on face book, twitter, linkedin
|
|
Download section
|
|
Affiliate
section, franchise
|
|
Digital Marketing Basket
|
|
Skill Based Training
|
|
Curriculum – Digital
Marketing
|
|
Faculty
information structure
|
|
Online
Advertising
|
|
Events –our own
& market events
|
Interaction
Inventory
List
interactive features/forms to be included in your Web site. For each item,
identify the person(s) within your
organization that have information needed to create the interaction.
Item
|
Description/Contact
Person
|
Job section,
Job seekers’
Companies
|
|
Directory listing
What will make companies & consultants, freelancers
submit their details to our website?
|
|
1. Online training module set-up
i.e. configuration and later contents to be uploaded
there.links to existing contents
2. getting the existing people who share all over
internet globally on various websites to share and upload their contents with
us.
|
|
Offline training
Live chat
|
|
Shopping cart+ payment gateway
Sale of books, audios, videos, programmes, trainings,
softwares and other products
|
Information
Structure:
How will be thge flow of communication on our website/book
the start....middle...end
Outline
of content to be included in our Web site.
Main
headings in the outline should correspond to groups of content that should be available
from the home page of our Web site.
We
remove all the existing distractions on home page and make it simple for the 3
target market categories…may be we can just make two categories(clubbing
students and professionals into one…Think and do whats appropriate and
beneficial to us.)
Images
on website are good: just need to have more of interactive and eye catching,
reduce the TEXT… on home page so the clutter text is not hindrance
to sum up