BLOGGING TRENDS 2013
As blogging started, it was mainly a platform for personal
expression. A blog was meant to be an online diary or a journal for those who
wanted to express themselves online. Over the years it has emerged as one of
the most powerful means of sharing information on the internet. Blogging has
emerged as a specialized industry in itself and is increasingly being used by
individuals and enterprises for establishing and enhancing their online
presence.
Blogging trends can shows how many people read your
posts, how people responded to your posts, and whether or not readers share
your content with others, hence business owner who uses blogging to communicate
with customers must be aware of current trends.
In-Depth Content - It’s no longer enough to only
give importance to technical search engine optimization or write one-paragraph
posts that don’t provide any detail about your topic. If you want people to
share your content, you must write in-depth posts that demonstrate your
expertise. In-depth posts that explain your thoughts will help you get more
customers than short posts that barely provide precise information about the
topic. If you’re not sure what to write about, try writing top 10 lists,
summarizing recent news in your field and explaining how it will affect your
customers or reviewing books relevant to customer’s interests.
Analytical Targeting -The use of advanced analytics to
increase visibility in every area of blogging has gone from being an optional
technique to an absolute must. The use of quality content posts shaped by
analytics feedback is a path to marketing success. Insights into your audience
demographics and their unique tastes gathered by Google Analytics and other
platforms can help any blog to find an edge in an increasingly crowded market.
Mobile And Social Bond - Mobile Internet traffic has grown from
immensely over years. To put it simply, people are increasingly choosing to
surf the web, not with a laptop or desktop, but via their smart phones .The use of mobile devices to consume blog content
online is on the rise.
Info-graphics - Content is not just the words you write in your posts.
The term also refers to pictures, and other methods of communicating information
to your readers. The truth is most people don’t want to read a block of text
that is not supported by the inclusion of a picture. Try creating infographics
and adding them to your posts. Infographics are just visual representations of
data. They can be charts, graphs, or pictures that you have edited to include
text. These graphics make it easier for some people to understand your
information, so they are a great way to get readers engaged. It is also very
easy to share infographics on Pinterest and Facebook, making it more likely
that your readers will share your content with others.