12 September 2013


                                                      BLOGGING TRENDS 2013

As blogging started, it was mainly a platform for personal expression. A blog was meant to be an online diary or a journal for those who wanted to express themselves online. Over the years it has emerged as one of the most powerful means of sharing information on the internet. Blogging has emerged as a specialized industry in itself and is increasingly being used by individuals and enterprises for establishing and enhancing their online presence.
Blogging trends can shows how many people read your posts, how people responded to your posts, and whether or not readers share your content with others, hence business owner who uses blogging to communicate with customers must be aware of current trends.

In-Depth Content - It’s no longer enough to only give importance to technical search engine optimization or write one-paragraph posts that don’t provide any detail about your topic. If you want people to share your content, you must write in-depth posts that demonstrate your expertise. In-depth posts that explain your thoughts will help you get more customers than short posts that barely provide precise information about the topic. If you’re not sure what to write about, try writing top 10 lists, summarizing recent news in your field and explaining how it will affect your customers or reviewing books relevant to customer’s interests.

Analytical Targeting -The use of advanced analytics to increase visibility in every area of blogging has gone from being an optional technique to an absolute must. The use of quality content posts shaped by analytics feedback is a path to marketing success. Insights into your audience demographics and their unique tastes gathered by Google Analytics and other platforms can help any blog to find an edge in an increasingly crowded market.

Mobile And Social Bond - Mobile Internet traffic has grown from immensely over years. To put it simply, people are increasingly choosing to surf the web, not with a laptop or desktop, but via their smart phones .The use of mobile devices to consume blog content online is on the rise.

Info-graphics - Content is not just the words you write in your posts. The term also refers to pictures, and other methods of communicating information to your readers. The truth is most people don’t want to read a block of text that is not supported by the inclusion of a picture. Try creating infographics and adding them to your posts. Infographics are just visual representations of data. They can be charts, graphs, or pictures that you have edited to include text. These graphics make it easier for some people to understand your information, so they are a great way to get readers engaged. It is also very easy to share infographics on Pinterest and Facebook, making it more likely that your readers will share your content with others.

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