Digital Opportunities in Business and Career

                                                DO’S AND DON’TS ON TWITTER

Twitter has become not just a micro blogging outlet for individuals and celebrities, but also for big brands, such as Coca Cola, Cadbury, and Apple. Twitter's popularity, though, goes beyond the global exposure it offers to people and brands. It's also a listening tool and a means for building community.

Thus it is very important to use twitter in a right way to build your brand. Here are a few tips on what to do and what to avoid on twitter for brand promotion.

Get Your Twitter Noticed By Posting It Everywhere

•       Add It To Your Business Cards

•       Add It To Your Email Newsletters 

•        Add A 'Follow Us' Button To Your Website

•       Use as your digital signature while sending emails

Avoid Frequent Auto Sending Posts

·         Twitter is a lot of short quick messages throughout the day

•        The problem with this is that Twitter and Facebook require very different approaches

•       Posting your tweets to facebook may  lose your followers on twitter

•       If people can read all your Tweets on Facebook, why should they follow you on Twitter?

Leave Enough Space for Re-Tweets

•       Make sure that you leave enough space in your tweet so that RT@YOURUSERNAME can be added to it

•        Aim to make your tweets about 120 characters

•       Leave the re-tweeter about 20 characters to format their re-tweet correctly

Share Photos and Videos

•       Share some of your favourite  photos of your product or of you

•       It's a nice change to view photos on Twitter but make sure you post photos that your followers will find interesting

•       In January 2013, Twitter launched a new app called Vine ( lets you publish a short looping video of up to 6 seconds on Twitter)

•       This is a great way to add some fresh, creative content to your Twitter feed that your followers will surely find interesting

Maintain your Brands Voice

•       Give your brand its own personality when replying to tweets and keep it consistent.

•        Your replies should be helpful, positive and inspiring.

•        Making your replies  faster and consistent increases the growth of your audience

Follow people on Twitter, and they’ll often follow you.

•          Follow people who are following a lot of people.
•          Don’t be afraid to follow as many people as you can.
•          Follow those who are involved in the same industry as you.
•          Follow people whose followers you would want for yourself.
•          See whose following your friends and follow them.
•          On average, for every 10 people you follow, one person will follow you.