LinkedIn has been
creating buzz in social media circles for many years now, however many
businesses are yet to fully capitalize on this tool for their online marketing
and promotional needs. As the
largest professional network in the world, LinkedIn offers companies plenty of
advantages. Like many social media tools, companies can use LinkedIn to not
only promote themselves, but establish connections and build relationships. The
site has more than 120 million members, making it an ideal platform for
companies to recruit top candidates, showcase their culture and demonstrate
their expertise.
Expand Marketing - Each LinkedIn company
page has a dedicated section for you to promote your products and services. In
this space you can provide detailed information about your offerings and
provide links to your website for more information. To better target your
audience, LinkedIn allows you to create custom campaigns based on industry,
title, location and other segments.
Access Expert Advice - LinkedIn’s
latest release, LinkedIn Answers, aims to facilitate information and
idea-sharing online. In brief, the product allows you to post business
questions to both your own network and the greater LinkedIn community. However,
even before the introduction of this feature, LinkedIn was commonly used for
'knowledge sharing'. Users have always been free to use their mailbox to pose
questions to connections and the multitude of groups on LinkedIn serve as forums
for the discussion of many industry topics.
A Blog Promotion Tool - If you or your business has a
regularly updated blog, LinkedIn is a great way to share and promote it. Users
are able to add a blog or website to their individual profile in order to give it
exposure.
Recommendation - Another useful tool for businesses is the
recommendations feature. Once you have added products or services to your
company profile, you can request recommendations from your customers.
Recommendation is the ultimate way to boost your company’s credibility and gain
new clients.
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