24 October 2013

Social Media Marketing

The title speaks for itself. Social media marketing simply means marketing of your products or services and attracting as much traffic to your site through social media. Some of the examples of social media sites are Facebook , Twitter , Linkedin , G+ , Instagram etc.
           Facebook allows the users to put in images and videos with a long description. It promotes the product  in a healthy way and attract a lot of customers. Where as Twitter only allows to send a message in a limited 140 characters. Products can be promoted on an individual basis. There is also an option to link your twitter account with facebook where there is an opportunity for the followers to spend more time with the product. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities.
           LinkedIn is a professional business-related networking site that allows companies to create professional profiles for themselves and meet others. Through the use of widgets, members can promote their various social networking activities.LinkedIn provides its members the opportunity to generate sales leads and business partners.                                                                                     
effectiveness of social media marketing - lokesh raghani

           Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Social media is a platform that is easily accessible to anyone with internet access. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships. 
           When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions. Such sites allow users to share , like , re tweet or re post anyone's comments. By doing this all connections of users can be able to see the message therefore reaching more people. In other words it can also be said that social media sites are a word of mouth because any information which is put on these sites is repeated or shared with others frequently depending upon the content.
           Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Some of the ways to connect to social media are through mobile phones , laptops , personal computers provided they have an internet connection. Mobile phones have become a great way to connect to social media as there are applications which help users to connect to it. They can easily get notified whats happening or if some one has tried to connect with them. 

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