05 October 2013


Marketing and advertising of products and services has taken a new Dimension with entry of Video tools, in which business create 2-5 minute short videos. 
These videos are then uploaded to various video sharing websites like YouTube for distribution and exposure, incorporating videos in your marketing campaigns whether to promote your company , product or services.

It serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles. 

Videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can gain a lot of speed with just one video by incorporating it into all your marketing channels. Also video can increase your Google ranking, open rates, click through rates and more.

Some of the advantages of video marketing are

  • Customers spend most of their time watching videos.
  • Video is shared easily and frequently.
  • Video entertains, educates, and inspires.
  • It allows for feedback & interaction like people love to comment on videos, and that's where we can learn more about our consumers. 
  • It is measurable & cost effective.

Some  interesting facts about video marketing
  •  videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.  videos can clearly articulate your service or product in less than a minute or two. And since video allows people to acquire more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture the users’ attention
    • Video viewers are 1.7x more likely to buy
    • 95% of customers believe that video helps them make purchase decisions
    • 72% of shoppers are more likely to buy a product after watching an explainer video about it
    • 57% of consumers are ready to trust the companies providing videos about their products
    • 75% of B2C marketers and 90
      Video Marketing is Performance Marketing
      % of B2B marketers use video in their marketing strategies
    • 51% of marketing experts chose video among other types of content as having the best ROI
    • Social videos are shared more often than text and images combined – by 1200%!

Marketers normally make use of video marketing  , increases conversion & sales. Before the use of video marketing was not to a great extent because of some myths such as it is complicated , expensive , technical etc. but now its completely the opposite...people turn up to video marketing because it gives good exposure to the product or company and has a wide reach.

It should attract the prospects back to your website and free information should be given to them in exchange of their contact details. Video marketing is a content marketing cornerstone, and an integral aspect of brand reach, influence, experience. With video marketing your brand can reach a targeted consumer audience with relative ease.  And by properly taking advantage of social media, distribution channel and keyword targeting, your priority demographic audience can be engaged with near-surgical precision. 

Some of the sites for video marketing are Youtube , Dailymotion , Livevideo.com , Metacafe , Vimeo etc.

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