With fall fast approaching, it is time to put our SEO white
hats and review content SEO tips for upcoming season. While Google’s goal has
been to eliminate spam and enhance the user’s experience by providing better
content, here is a list of things to check for the fourth quarter.
1. Review your content strategy – Make it
a goal to create unique and valuable content for your blog and web pages.
Publish articles of up to 1000 words or more which are unique, offer value and
are of proper depth, which will avoid Google’s low quality content.
2. Review your Titles – It should not be
of more than 6-8 words and should exceed 70 characters. The most important
keyword should be at the beginning of the title and keywords should not be
repeated.
3. Review your description Meta tags - Meta
descriptions should not exceed 156 characters as Google will cut if off after
it reaches that character length. Check each page’s meta description tag to be
sure that they accurately describe the content of that page.
4. Utilize the power of Google plus - Google
Plus has become a major influence in getting web pages indexed almost
immediately in Google’s search results.
5. Set up Google Authorship - After you
have set up Google Plus, set up Google authorship and link it to your
blog/articles. Google Authorship has significant SEO benefits including your
photo being displayed in the search results.
6. Use Google Webmaster tools – Google
Webmaster tools offers a variety of reports to help you identify areas of
concern.
7. Responsive Design – Google recommends
responsive design to enable your website to fit any screen size that the site
is viewed in using the same URL, style sheets and HTML.