With new social networking
platforms appearing from behind every corner, it can be hard to know exactly
where to commit your time and resources. It’s important to look ahead to where
social networking is going, and how we can get on board. Here are some of the
trends
1.
Investment
in Social Medial will become necessity, not a Luxury – Social Media is one
of the main pillars of SEO. Businesses are already coming to terms with
the need to integrate their social media efforts with their content
strategy, and are seeing the impact of social media in terms of lead
generation, referral traffic, and revenue.
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Benefits of Social Media are many but they
include :
·
Company Branding
·
Improved brand awareness
·
Word-of-mouth advertising
·
Customer loyalty and trust
·
Audience reach
2. Google+ will become major factor - With Google using the platform to collect personal
information (think demographics, location, etc.), Google+ should no longer be
thought of as ‘just’ another social network. It’s increasingly proving itself
to be an integral part of Google’s grand scheme in terms of SEO, social signals
and providing a more personalized search experience.
3.
Image
based Social Media Sites - Visual content
will increasingly become a critical piece of any solid content strategy, and
social networking site. Other
image-based social media sites like Slideshare, Tumblr, Path, and Mobli will
continue to grow, and businesses will need to become more mindful about the
‘sharability’ factor of photos on their websites and blogs in order to derive
significant benefit from their social media content marketing efforts.
Linkedin
will play major role for B2B Business Growth - LinkedIn is positioning itself as not only
another networking site, but as one of the largest sources of content creation
and curation for professionals. As it grows and attracts even more users, the
advantages of being “linked in” will become enormous for B2B marketers.