30 December 2013

5 most sucessfull social networks and the best & worst time to post on it

Social Media is definitely a hot topic today, but for sharing on social networks the timing should be correct to get more views and get a higher click through rate. According to a research these timings are more suitable for sharing content on social networks
Facebook - between 10 am and 4 pm , Monday to Thursday
Twitter     - between 1 pm and 3 pm   , Monday to Thursday
LinkedIn  - 7 am to 9 am & 5 pm to 6 pm , Tuesday to Thursday
(should focus more on posting before and after office timings)
Google+   - 9 am to 11 am on all workdays
Pinterest  - 2 pm to 4 pm & 8 pm to 1 am on weekdays. Saturday morning would be the best time to pin items on Pinterest 
The Infographic given below will be of great help but it cannot be an answer to all the questions in your business. Consider these timings for sharing content on social networks but in certain situations the timing do change depending upon the type of business for example
-a local bakery shop sharing time won't be the same as an international brand
- if you have international customers then you have share according to their office timings
Best times to post on social media infgoraphic

03 December 2013


Enhancing Creativity via Mediaion

Certain meditation techniques can promote creative thinking. This is the outcome of a study by cognitive psychologist Lorenza Colzato and her fellow researchers at Leiden University, published 19 April in Frontiers in Cognition.

This study is a clear indication that the advantages of particular types of meditation extend much further than simply relaxation. The findings support the belief that meditation can have a long-lasting influence on human cognition, including how we think and how we experience events.
Two ingredients of creativity
The study investigates the influences of different types of meditative techniques on the two main ingredients of creativity: divergent and convergent styles of thinking.
  • Divergent thinking Divergent thinking allows many new ideas to be generated. It is measured using the so-called Alternate Uses Task method where participants are required to think up as many uses as possible for a particular object, such as a pen.
  • Convergent thinking Convergent thinking, on the other hand, is a process whereby one possible solution for a particular probem is generated. This method is measured using the Remote Associates Task method, where three unrelated words are presented to the participants, words such as 'time', 'hair' and 'stretch'. The particpants are then asked to identify the common link: in this case, 'long'.
Analysis of meditation techniques
Colzato used creativity tasks that measure convergent and divergent thinking to assess which meditation techiques most influence creative activities. The meditation techniques analysed are Open Monitoring and Focused Attention meditation.
  • In Open Monitoring meditation the individual is receptive to all the thoughts and sensations experienced without focusing attention on any particular concept or object.
  • In Focused Attention meditation the individual focuses on a particular thought or object.
Different types of meditation have different effects
These findings demonstrate that not all forms of meditation have the same effect on creativity. After an Open Monitoring meditation the participants performed better in divergent thinking, and generated more new ideas than previously, but Focused Attention (FA) meditation produced a different result. FA meditation also had no significant effect on convergent thinking leading to resolving a problem.

Story Source:
The above story is based on materials provided by Universiteit Leiden.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.

Journal Reference:
  1. Lorenza S. Colzato, Ayca Ozturk, Bernhard Hommel. Meditate to Create: The Impact of Focused-Attention and Open-Monitoring Training on Convergent and Divergent ThinkingFrontiers in Psychology, 2012; 3 DOI: 10.3389/fpsyg.2012.00116