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Showing posts from January, 2014

Purchasing Parity w.r.t. Rising Petrol Prices

Purchasing Parity w.r.t. Rising Petrol Prices
May 17, 2013 issue of Forbes India, one of the most respected business magazines in the world, carried a snippet on the sales of Small Cars in the last two financial years compared with the sales of SUVs in the same period and connecting the same with the Petrol prices. The conclusion drawn after comparing the two figures was as follows:
“With the increasing prices of Petrol, you would not be wrong to expect car buyers to prefer smaller, more fuel efficient cars. However, car sales data shows that instead of opting for more fuel efficient variants, buyers are going for diesel models that cost and pollute more, but lower running costs… The data shows more people are opting for diesel-guzzling (and therefore more polluting) SUVs, rather than petrol-efficient small or compact cars…)
If you read the above paragraph, you would conclude that we, as consumers, prefer to buy diesel vehicles, which have a running cost lesser than that of Petrol vehicl…

Social media marketing in India

Social media marketing is considered a powerful weapon in the field of online marketing. It is mainly used to build awareness of a brand and credibility of a business online with customer or create awareness for brand. It is also vital for a company that is looking forward to actively engage with their customers. In India, people  mainly use facebook for most of the time as per survey report.
Things to keep in mind while social media marketing:-
User engagement – Brand should keep their user engagement or keep involving their customer in their products.
Active participation – It is important to be more active if a business wants to achieve desired results. One needs to log in regularly to check what is going on. A proper plan should be in place to know what is expected from the audience. When you are more active, you will come to know what people have to say about you, your business and your products or services. You will also come to know about the needs of your customers.
Images and vide…

Basic Expectation of Indian Car Owners

Cont. from Automobiles Industry in India-;postID=3290203049691463837;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=3;src=postname
Basic Expectation of Indian Car Owners With a majority of Indian car buyers hailing from middle class families, the demand for small and beautiful cars is going to remain evergreen. Its ironical that people in India are Fuel Efficiency conscious even in D segment of cars. That is the reason why they prefer diesel engine cars than the petrol engine cars. Diesel cars are more preferable because they provide better mileage than petrol engines because of compression engine ration in diesel cars is higher. Therefore, diesel engines seems more successful than petrol engines in this segment. Noting this basic expectation, Volkswagen has taken in charge. If the media reports are to be believed, the Volkswagen Rocktan might be launched with both type of powertrain i.e. petrol and di…

Automobile Industry in India

Automobile industry in India is one of the largest in the world and the fastest growing globally.
Indian manufactures over 11 million vehicles including 2 wheelers and 4 wheelers and exports about 1.5 million every year. It is the world's second largest manufacturer of motorcycles, annual sales exceeding 8.5 million in 2010 . Indian passenger car and commercial vehicle manufacturing industry is the seventh largest in the world with an annual production of more than 2.6 million units in 2010 in 2011 India emerged as Asia's fourth largest export of passenger cars, behind Japan, South Korea, and Thailand.
Post liberalization in 1991 and gradual weakening of the licence raj, a number of Indian and multinational car company launched operations. Since when , automotive component and auto mobile manufacturing growth has accelerated to meet domestic and export demands.

From February 2009, monthly sales of passenger cars in India exceeded 1 lac units and has since grown rapidly to reco…

Why article submission is important?

Among all the Search Engine Optimization (SEO) techniques, article submission is one of the most successful and result oriented technique. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. What should be content of an article? In article if suppose one is doing an business of kitchen consultancy they can include each and every thing related to that business but article should be jargon it cannot contain other information other than kitchen consultancy. As mentioned above once you write your article you have to post to many directories which allow you to add your content for free and they can list your article in their directory, Through which many readers can read your article and which can help you for online marketing, publicity or advertising of your business or product on World Wide Web. Keyword rich articles allow the website to convey their information an…

How online marketing help in Business and is effective - Part 1

The world is growing at 3g speed so as in field of marketing field also. From traditional way to online way of marketing. In this world of advance technology people are moving so fast they hardly have time to go for traditional marketing. There are few points to show that how online marketing is different and effective from traditional.
Strategy is the main word in marketing by which we can take business to great success and now success can be measured.

Reason 1:-  You can save your money.

The main purpose of any business is to make money and money is life of business without money business cant be run effectively.  Earlier marketers used to advertise their ads on papers and they used to spend lot of money for small ads on paper which could go into lakhs also at times. But due to online marketing that money is saved to a extent by making website or blogsite.

Reason 2 :- You can connect directly with your customers As we are aware that many of brands are moving into social media to h…


FED TAPERING Its surprising that not many know about the tapering and the current issues involved with it. With this article i aim to share my knowledge with the readers as it is  the issue which should be known. WHY SHOULD WE KNOW ABOUT TAPER? The 2008 crisis is not unknown to anyone. US economy was the worst hit with all time low employment and growth rates of the economy. There was deflationary pressure too. So to overcome all this Fed introduced its bond buying program. But now as the economy is recovering fed has decided to taper its bond buying program i.e to cut down or shorten the easing.  At first it may seem just as a normal event occurring in US which is related to FED. But a closer inspection will reveal it’s more than what meets the eye. India gets affected directly as well as indirectly.  Not only India but emerging economies such as China, Brazil, and South Africa and European nations get affected by it too. LETS GET STARTED... The Fed, or any central bank for that matter, e…


The Indian TextilesIndustry istraditionally, after Agriculture Industry, It is the only industry that has generated huge numbers of employment for both skilled and unskilled labours. The Textile industry continues to be the second largest employment generating sector in India. It offers direct employment to around  35 million in the country.  It contributes more than 4% to the GDP. It contributes 17% to the country’s export earning.. India is the second largest producers of fibres in the world and the major fibre produced iscotton. Other fibres produced in India includesilk,jute,wool, andman-made fibers. 60% of the Indian textile Industry is cotton based. ·Man Made Fibers: These includes manufacturing of clothes using fiber or filament synthetic yarns. It is produced in the large power loom factories. They account for the largest sector of the textile production in India.This sector has a share of 62% of the India's total production and provides employment to…


LINEN:- THE QUEEN OF TEXTILE FABRIC Linen  is a textile made from the fibers of the flax plant, Linum usitatissimum . Linen is labor-intensive to manufacture, but when it is made into garments, it is valued for its exceptional coolness and freshness in hot weather. The word "linen" is of West Germanic origin and cognates with the Latin name for the flax plant linum. This word history has given rise to a number of other terms in English, the most notable of which is the English word line, derived from the use of a linen (flax) thread to determine a straight line. Textiles in a linen weave texture, even when made of cotton, hemp and other non-flax fibers are also loosely referred to as "linen". Such fabrics generally have their own specific names other than linen; for example, fine cotton yarn in a linen-style weave is called Madapolam. The collective term "linens" is still often used generically to describe a class of woven and even knitted bed, bath, table an…

Units of textile measurement

                   Units of textile measurement Textileyarns are measured in various units, such as: the denier and tex (linear mass density of fibres), super S (fineness of wool fiber), worsted count, woolen count, cotton count (or Number English Ne), Number metric (Nm) and yield (the inverse of denier and tex). Yarn is spun thread used for knitting, weaving, or sewing. Thread is a long, thin strand of cotton, nylon, or other fibers used in sewing or weaving. Both yarn and thread are measured in terms of cotton count and yarn density. 
DenierDenierordenis a unit of measure for thelinear mass densityoffibers. It is defined as themassingramsper 9000meters.The denier is based on a natural reference—i.e., a single strand of silk is approximately one denier. A 9000-meter strand of silk weighs about one gram. The term denier comes from theFrench denier, a coin of small value (worth1⁄12of asou). Applied toyarn, a denier was held to be equal in weight to1⁄24of an ounce. The termmicrodenieris u…