After internet being a success in technology era now there
something more which is new in the this era is Digital Marketing.
As we all know that internet is booming these days
especially in India, earlier internet or broadband connection was limited to
urban cities only in India but now in current situation with the help of mobile
technology internet is being used in many rural part of country also.
Digital marketing is giving tough to traditional marketing
also in India. It becomes difficult through traditional marketing to reach
masses in India but with the ease of mobile technology we can reach out masses
in simple way.
Types of Digital Marketing :-
1.
Online marketing – Studies shows that people in
India now are moving to search engine or other forums before they buy any
product or we can say they do their research on any product on a click of
button.
2.
Social Media – People in India nearly spends 50
mins of day on average on social media but in India , facebook is more in use.
3.
Video marketing – From the time of traditional
marketing audio visual plays important in eye catching for any product.
4.
Mobile Marketing – Simplest way of marketing in
this era is mobile marketing easy to reach to masses.
5.
Website Development.
6.
Email Marketing.
7.
SEM.
8.
SEO.
Digital Marketing contains both form of
traditional Marketing PUSH AND PULL method :-
1.
Push method :- In this method we reach to masses
by sms , mails , rss and many other method.
2.
Pull method :- In this method , we make
consumers to reach us through SEO, Display ads etc.
There are many other ways in Digital Marketing
which is in process to get develop in India. According to recent reports 49% of
people in urban prefer online shopping and due to this effect FLIPKART is now trying to match India’s big software
giant INFOSYS.