Skip to main content

Digital Marketing VS Traditional Marketing

Digital Marketing VS Traditional Marketing


      Social media is a major component of internet marketing, which is part of digital marketing. If we compare the two side by side we will find that:
Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the internet.
A digital marketing campaign may include one or more components (internet advertising, mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter etc.)
Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.


Traditional Marketing
1.    In traditional Marketing a person can see and understand non-verbal communication.
2.    It is more free flowing discussion dynamics easy to pursue issues.
3.    Reaches all segments of population
4.    But looking at the negative aspect of traditional marketing it is expensive and time consuming
5.    It is more geographic limitation
6.    It is less flexibility for respondenrts.

Digital Marketing.
1.    Digital marketing is faster and more time effective.
2.    Wider geographical reach.
3.    More flexibility for respondents.
4.    Helps to understand digital media world customer groups that have most affinity with this world.
5.    Digital marketing also have negative aspects, higher drop out rate response rate
6.    Less representative sample (no internet ot computer at home)
7.    Hard to see or understand non-verbal communication.
8.    More structured and rigid discussion dynamics.

http://alertdigitalmarketing.com/wp-content/uploads/2013/03/digital-marketing-types-300x287.jpg
CONCLUSION
Here by I conclude that Digital Marketing is broad version of marketing instead of traditional Marketing. People are are busy with their daily work and prefer to use computers and mobile application to be updated of what is going on around the world.














Comments

Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI


#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …




Connect us with