Global
Linen
Global Linen started
operation in year 2011. They have a manufacturering plant of Linen fabric located
at Bhiwandi (Maharastra).
Marketing Strategy
Selling takes place
through Agents of the company. Normally all dealing takes place face to face
with Customers and Clients. It aims providing best Customer Service and High
Quality Product.
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Our Mission
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To deliver superior value to
our customers, shareholders, employees and society at large. To maintain Long-Term Relations with
our customers. To provide them best product.
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Our Vision
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To be a premium global
conglomerate with a clear focus on each business. Be the leader, Be the trend setter in
the industry, maintain the quality of trust and keeping customers satisfied.
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Our Values
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Integrity: Honesty in every action
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Acting
and taking decisions in a manner that is fair, honest, and following the
highest standards of professionalism. Integrity for us means not only
financial and intellectual integrity, but in all other forms as are commonly
understood
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Commitment: Deliver on the promise
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On the
foundation of integrity, doing whatever it takes to deliver value to all
stakeholders. In the process, taking ownership of our actions and decisions,
those of our team and that part of the organisation that we are responsible
for
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Passion: Energised action
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A
missionary zeal arising out of emotional engagement with the organisation
that makes work joyful and inspires each one to give our best. Relentless
pursuit of goals and objectives with the highest level of energy and
enthusiasm, that is voluntary and spontaneous
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Seamlessness: Boundaryless in letter and spirit
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Thinking
and working together across functional silos, hierarchies, business and
geographies. Leveraging the available diversity to garner synergy benefits
and promote openness through sharing and collaborative efforts
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Speed: One step ahead always
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Responding
to internal and external customers with a sense of urgency. Continuously
seeking to crash timelines and choosing the right rhythm to optimise
organisation efficiencies.
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Target customer
Business Class
Corporate
Industrialists
Upper Middle Class.
People who want comfort and richness.
Adverstisement
The advertising medium used by the company are free gifts i.e. Pocket dairy, Note pad.Bill
boards and Banners at Distributors place etc.We will advertise in Newspapers,
Textiles Journals (GANT), Business Journals, Facebook and Television.
Sales
They uses selective but intensive distribution level
for the distribution of their products. One Distributors/Agent for One State. Major
cities like Delhi, Mumbai, Bangalore, Kolkata , Ahmadabad and Chennai have
separate Agent and Agencies.