Global Linen: The linen manufacturer.

Global Linen

Global Linen started operation in year 2011. They have a manufacturering plant of Linen fabric located at Bhiwandi (Maharastra).

Marketing Strategy

Selling takes place through Agents of the company. Normally all dealing takes place face to face with Customers and Clients. It aims providing best Customer Service and High Quality Product.

Our Mission
To deliver superior value to our customers, shareholders, employees and society at large. To maintain Long-Term Relations with our customers. To provide them best product.
Our Vision
To be a premium global conglomerate with a clear focus on each business. Be the leader, Be the trend setter in the industry, maintain the quality of trust and keeping customers satisfied.
Our Values
	Integrity: Honesty in every action
	Acting and taking decisions in a manner that is fair, honest, and following the highest standards of professionalism. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood
	Commitment: Deliver on the promise
	On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organisation that we are responsible for
	Passion: Energised action
	A missionary zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one to give our best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous
	Seamlessness: Boundaryless in letter and spirit
	Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts
	Speed: One step ahead always
	Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimise organisation efficiencies.

Target customer

Business Class

Corporate

Industrialists

Upper Middle Class.

People who want comfort and richness.

Adverstisement

The advertising medium used by the company are  free gifts i.e. Pocket dairy, Note pad.Bill boards and Banners at Distributors place etc.We will advertise in Newspapers, Textiles Journals (GANT), Business Journals, Facebook and Television.

Sales

They uses selective but intensive distribution level for the distribution of their products. One Distributors/Agent for One State. Major cities like Delhi, Mumbai, Bangalore, Kolkata , Ahmadabad and Chennai have separate Agent and Agencies.