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introduction to marketing

          Purpose of Business                    is                                  
                                   PROFIT ……….!!
                PROFIT                                        is                                       
  • ------- Peter  F. Drucker

  • Deals with identifying and meeting human and social needs.
  • Meeting needs profitably.
  • Deliver a higher standard of living.
  • Social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products & services of value with others.
  • The art of selling products.
  • “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual & organizational goals.

          Needs . . . .
        Basic Human Requirements.
        State of felt deprivation.
                    Food, Water, Clothing, Shelter, Recreation, Education                                               
          Wants . . . .
                    Needs diverted to specific objects.
                    Forms of needs shaped by culture, personality . . .
                Burger & Cola, Mineral Water
          Demands . . . .
                    Wants for specific products backed by an ability to pay                                           
                Mercedes Benz, BMW  Self Production

                      4  WAYS OF SATISFACTION :
  1. Self Production
          Power . . . Generation
          Self Education . . . Eklavya
          Reliance Jamnagar Plant.
  1. Co-ercion
          Power Cut (M.P. or Karnataka)
          Spurious Goods
          Tel / Electricity Bills
          Reliance Wireless Roaming Service

  1. Supplication
          State Economy - Budgeting
          Brazil Economy
          Management Quota in Seats
          Gas Cylinder, Subsidy
  1. Exchange
          All Transactions incl.
          Credit Card, ATM Card (!!)
Introspect  to  analyse  fluctuations  of  OIL  prices
in the international markets based on above 4 ways


1)      There are at least two parties.
2)      Each party has something that might be of value to the other party.
3)      Each party is capable of communication & delivery.
4)      Each party is to accept or reject the exchange offer.
Each party believes it is appropriate and desirable to deal with the other party


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