Skip to main content

Judging a customer by appearance - A Disaster

A Customer is always Right.
A Customer should be respected.
A Customer is God to every business.

Premium Customer
These are some things which are taught at every business school and form the foundation to every marketing and business organization. For any marketing firm to be successful, it is necessary that they value each and every customer. No matter how much one spends on the quality of the product or even on marketing strategies, if the customer is unhappy, then the business fails to flourish. The customer is the one who can lead to the prosperity of a business by a positive word of mouth or even lead a business to collapse if his experiences with the company are a disaster. But is it just about identifying and valuing the right customer?
Consider a premium automobile dealer like a BMW, Mercedes, Honda etc. All the executives undergo a special training to be prepared to take excellent care of the prestigious customers who visit their showrooms. The executives need to have good knowledge of the cars, fluent communication skills and great etiquettes. But what if a customer wearing a shabby dhoti-kurta, talking in his native language walks in? Sometimes the appearance may be false, and the showroom executives may end up causing a bad scene. This is because even though the customer doesn't appear suitable consumer by his dressing sense, he could be a prospective customer as he could be a rich landlord or a wealthy farmer, who has the money to afford an expensive vehicle.  Thus, it is extremely critical for business professionals to understand their customers, and not to differentiate on the basis of appearance by stereotyping them.
A similar situation may happen at service centres like Vodafone, BPL or Airtel, or premium stores like Titan, Hugo Boss etc. A formally and neatly dressed customer might be given preference over another customer who doesn't bother too much about his appearance. This may cause the latter to feel neglected, and through his bad experience, he might influence a lot more customers to discontinue their services. Thus, mere appearance should not be the sole criteria for judging the customers as it may backfire for the company.
Every executive must always make sure he attends everyone at the store and make the customer feel that the customer is more knowledgeable than the executive himself in status and experience, but needs guidance and respect like every other customer like any privileged customer.
'Never judge a book by its cover'.
This famous statement holds a lot of weightage for marketing firms as judging a customer or a visitor at the store merely by his appearance should be avoided, and everyone should be treated with the same dignified, respectful way, so as to keep their noses ahead in competition.


Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…


Is there any time in our Life where we are not Learning...???

if that's SO then how come we all are not Inspired and Excited about Learning?

How to combine the two Fun and Growth while Learning?

In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…


The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space

2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…