31 March 2014

Porche India

Porsche India
Porsche India is the wholly owned subsidiary of German automobile manufacturer Porsche. Porsche has been selling luxury cars in India since 2004, delivering a total of 1,052 units to the customers in India, out of which 85 percent are Cayenne SUV models.
In order to become the leading automobile luxury brand in the Indian automotive market, Porsche had established Porsche India as its division.
As of January 2013, the company planned to extend its sale in India by establishing new centers in India
As the company received positive response from customers in the Porsche India range, Porsche has appointed its parent company Volkswagen Group, as the official importer of its cars in India.
Volkswagen Group’s performance car division, Porsche has announced a new price structure and six new Porsche Centres. Temporary facilities will be established that would accept orders and handle service requests. “With the appointment of six dealers in less than four months, I am pleased to say that this has been one of the fastest business ramp ups in the luxury automotive sector,” said Anil Reddi, Director, Porsche India. Alongside the Porsche Centre in New Delhi, the six new showrooms will be located at  Ahmedabad, Bengaluru, Chandigarh, Gurgaon, Kolkata and Mumbai and are expected to be operational over the course of 2013. Also Read: Porsche Cayenne S Diesel V8 breaks cover

The car maker also announced a revision in prices across its model range in India with the Cayenne starting at Rs 61.40 lakh, ex-showroom Maharashtra, excluding options. The Panamera, Boxster S and 911 model range will start from Rs 99 lakh, Rs 80.24 lakh and Rs 1.12 crore respectively, all ex-showroom Maharashtra. “The business set-up allowed us to rework the pricing for the entire model range and we are certain that our discerning customers will be pleased with the result.”

According to Porsche, enquiries for the Cayenne Diesel and the Panamera range are substantial. “Our dealers are getting very strong enquiries of the Cayenne Diesel and the Panamera range. With the 3.0-litre V6 diesel engine and a basic retail price of under Rs 1 crore, the Panamera will revive the dormant luxury car segment and offer customers a uniquely styled, lavishly equipped and decidedly sportier option.”


No comments:

Post a Comment

Thanks for Commenting !!!
We Value and Appreciate YOUR Feedback.....

Featured post

Branding to succeed in the new digital age

Many of us are not sure about some words. Are you not sure about the meaning of “branding”? Don’t worry! Branding is one of those marketing...