Skip to main content

The New Age Marketing Warfare !

When Al Ries and Jack Trout wrote Marketing Warfare, the famous marketing book, little did they think about the level this war would reach? The new age marketing warfare is not just among different competitors fighting for the same market segment but is much more than that.
Let us take a simple scenario; Mohan went to Pizza People to have his lunch. He didn’t like the Pizza and the restaurant didn’t acknowledge the fact that Pizza was not good. He left Pizza People with a bad taste. As soon as Mohan came out, he took out his iPhone (read any phone with apps) and updated a status on the Facebook app that Pizza People sucks and don’t go to xxxx area branch.


Unfortunately for Pizza People, Our Mr. Mohan is quite a popular guy and has 630 friends on Facebook. As soon as he puts this status update, atleast 200 people read it instantly and rest read it through the day. And to add to it 15 people commented similar experience on various branches of Pizza People!
What happens to the brand Pizza People? It drops instantly in the brand ladder of all the people who read that facebook update.
Is this a war situation for Pizza People? Not now it’s just a small battle.


Ok, Lets build up on our story a bit more. One of the guys became extra emotional after reading the update and in anger makes a new Facebook Page called ‘I hate Pizza People, it sucks’ and shares it on the internet and the page has 2000 fans at the end of the week and is still counting. Now What?
It’s a WAR like situation for Pizza People.
The war is not fought with its competitors but with its potential customers. How to tackle it? Frankly speaking, there is not much what can be done now?
Only one solution, improve the service and don’t let such incidents happen again. Make sure that the Customer walks out of your place with a good experience unlike Mr. Mohan.

This case is applicable to every industry, every product and every service. A customer today is equipped with arsenal good enough to take a company down.
So is this a War? if we take a cue from Al Ries and Jack Trout, it is.
How to tackle this?
What should a company do to make a brand?
1)    Advertise? No
2)    Brand ambassador? No
3)    Shout on top of its voice? No
4)    Serve the customer well and deliver what he/she expects? Yes
The basic concept remains the same. Serve the Customer well and assume that Customer is King. And equipped with so much these days, he is an emperor!
Whatever be the case, the bottom line is that do not disappoint the Customer. Whether it was 1970 or present day, power of customer can’t be underestimated.
But take care and don’t overdo it to win the customer. Else you need to be ready for another Facebook update, “These Pizza People guys are so irritating. They are behaving as if I am a fool and can’t take any decision on my own”
War Siren?

Source:-http://www.mbaskool.com/business-articles/marketing/78-the-new-age-marketing-warfare-.html

Comments

Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?



When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

eLearning

Is there any time in our Life where we are not Learning...???


if that's SO then how come we all are not Inspired and Excited about Learning?


How to combine the two Fun and Growth while Learning?






In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…

Hacking-free

The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space


2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…