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28 March 2014
The Story of Mumbai Dubbawalas- Corporate Lessons
The Story of Mumbai Dubbawalas- Corporate Lessons
During the motivation sessions at our Company and my training sessions
on" success through excellence ", I tell stories of achievers
like Sachin Tendulkar, Narayana Murthy, M.S Dhoni, Dhirubai Ambani, Dr.Abdul
Kalam and the response is overwhelming. People tell me how much difference such
inspiring stories have made in their lives. They yearn to read about such role
models and their stories of success.
Today I want to share with you the story about a 119- year old
successful business operation now carried out by 5000 semi-literate people in
India. The story ofMumbai Dubbawalas!
The Dabbawalas date back to late 19th century when Bombay's rapidly
growing population needed feeding at work. More than a century later Mumbai's
middle classes still prefer their chapattis cooked at home supplied at the
right time and place by the most indigenous distribution systems in the world.
A Dabbawala is a person whose job is to collect lunch boxes from homes,
which are packed in an aluminum container, known locally as 'dabba', which they
deliver to customers in their respective offices. Started way back in 1890,
today it is a registered Charitable Trust with 5000 Employees, each of them a
share holder. The trust,Nutan Mumbai Tiffin Box Supply Trusthas a turnover of nearly 50 crore's. Each dubbawala earns Rs.5000/- to
Rs.6000/- per month and what makes them unique is that, they have never gone on
strike in the last 119 years!
Every morning the Dabbawala visits each home client, collects the lunch
boxes, and then transports them through the suburban rail network. They are
then handed over to another group of Dubbawalas assembled at different railway
stations. Each container of lunch boxes bears a distinguishing number and is
then sorted out, allocated to each pick-up man for the onward journey, and
handed out to the rightful owners.
These lunch boxes are delivered exactly at 12.30 PM
on every working day without fail, despite hurdles during the monsoon season or
a strike announcement made by a political party. Again, in the evening the
empty container's are collected from offices and delivered back to homes before
5.00 PM for another round of journey the next day morning. On an average, every
tiffin box changes hands four times and travels 60-70 kilometers in its journey
to reach its eventual destination!
Can you believe that, more than 200,000 lunch boxes
are transported to and fro every day ( i.e, 400,000 transactions every day ) by
a dabbawala force of about 5000 people. What's stunning isthefact that in this delivery of 200,000
lunch boxes everyday,there is only one mistake in every 16
million deliveries which makes a Six Sigma performance of 99.9999!
I guess in today's globalization that boasts of
modern transport system, this unique human feat of delivering lunch boxes,
using a non-polluting and cost-effective primitive mode of transport like
bicycles and pullers of wooden carts, is unparalleled anywhere in the world.
The Dabbawalas are semi-literate, but their efficient
delivery and time management skills would shame our professionally managed
corporates. The American business magazine'Forbes'has given a six-sigma performance rating to them. The dabbawalas were
also featured in a'BBC'documentary, 'Ripley's Believe it or not'and mentioned in the'Guinness World Records'. The Harvard and IIM
students have been learning about them in case studies.
The Dabbawalas achieved worldwide fame when Prince
Charles, during one of his visits to Mumbai, paid a special visit to them and
had shown keen interest in how they worked. He was so impressed with them that
later, during his wedding, he extended an invitation to these Dabbawalas!
TheDabbawalastoryis an inspiringsuccessstoryand demonstrates that simple ideas, when executed with discipline and
dedication, can bring amazing results atthebaseofthepyramid. I believe,
"Mumbai's Dabbawala's are providing lessons to Corporate India onLeadership, Honesty & Integrity, Team Work , Supply Chain Management
and Time Management. And above all it is a classic example of how sustained success can
lead to fame.
I keep thinking, is it not strange that though the
Mumbai Dubbawalas have been operating since 1890 and it is only recently that
we have noticed them? Where ever and whenever I have told this story, it has
aroused tremendous interest. The general pattern of the listener was to see the
applicability of this model to individual and company situations.
Friends it's time for us to look around and
discover many noble souls like the Mumbai Dubbawalas. These souls may not have
received the limelight yet, but continue to carry out their work quietly. If we
develop a keen eye to notice positives, we can achieve success in every
endeavor. So, let's begin fishing for goodness - starting today. If we apply
our mind to this, I am sure we will be able to gain much more than what we
could. Do share your experiences with me on reading about Mumbai Dubbawalas.