Related to my previous article on types of demands, now
I’ll be explaining the different types of marketing orientations. Marketing
orientations are important in helping to position a product. There are 6 types
of marketing orientations, which are as follows:
1. Product
Orientation: The organization focuses on making the
product to be the best in quality, performance & innovative features. The
organization thinks that making such a great product will automatically attract
the customers to buy the product. E.g. Apple I-Phones= Believes in making the
best product!
2. Selling
Orientation: In this orientation, the seller gets into
the mindset of the customer & convinces him/her to buy the product, even
though the customer never thought of buying the product in the first place.
E.g. Aquaguard, Insurance agents
3. Marketing
Orientation: In this orientation, it’s focused on how to
market the product. Being efficient & effective is the core of marketing
orientation. E.g. Times of India- Efficient & effective newspaper
4. Social
Marketing Orientation: Society should be satisfied with the
product that is being offered. Focuses on benefiting the society E.g.
Educational institutions like TIFR, TISS etc.
5. Production
Orientation: In this orientation, products are produced
in an excessive amount & also at a reasonable price. Hence, they flood the
market & customers buy the product. E.g. Coca-Cola
6. Customer
Orientation: This orientation is solely based on the
customer’s preferences. Companies believe that making a product according to
the customer’s preferences would help in selling of the product. E.g. Zomato
(Mobile App)= App to find the restaurants in your city.
By Kirk Coutinho