Skip to main content

Types of Marketing Orientations

Related to my previous article on types of demands, now I’ll be explaining the different types of marketing orientations. Marketing orientations are important in helping to position a product. There are 6 types of marketing orientations, which are as follows:

1.  Product Orientation: The organization focuses on making the product to be the best in quality, performance & innovative features. The organization thinks that making such a great product will automatically attract the customers to buy the product. E.g. Apple I-Phones= Believes in making the best product!

2.  Selling Orientation: In this orientation, the seller gets into the mindset of the customer & convinces him/her to buy the product, even though the customer never thought of buying the product in the first place. E.g. Aquaguard, Insurance agents

3.  Marketing Orientation: In this orientation, it’s focused on how to market the product. Being efficient & effective is the core of marketing orientation. E.g. Times of India- Efficient & effective newspaper

4.  Social Marketing Orientation: Society should be satisfied with the product that is being offered. Focuses on benefiting the society E.g. Educational institutions like TIFR, TISS etc.

5.  Production Orientation: In this orientation, products are produced in an excessive amount & also at a reasonable price. Hence, they flood the market & customers buy the product. E.g. Coca-Cola

6.  Customer Orientation: This orientation is solely based on the customer’s preferences. Companies believe that making a product according to the customer’s preferences would help in selling of the product. E.g. Zomato (Mobile App)= App to find the restaurants in your city.

The 6 marketing orientations help in positioning the product & eventually help in selling of the product successfully.

By Kirk Coutinho


Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.

The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.

What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI

#1: allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …

Connect us with