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Marketing Mix


The marketing mix   is a business tool used in   marketing   and by marketers. The marketing mix is often crucial when determining a product or brand's o…
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Marketing strategy


Marketing strategy   is defined by   David Aaker   as a process that can allow an organization to concentrate its resources on the optimal opportunities with…
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Targeted advertising


Targeted advertising   is a type of   advertising   whereby   advertisements   are placed so as to reach   consumers   based on various traits such as   demo…
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Behavioral Targeting


Behavioral Targeting
What is Behavioral Targeting? It  refers to a range of technologies and techniques used by online website  publishers  and  advertisers  which allows them t…
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Management


Management   in   business   and organizations is the function that coordinates the efforts of people to accomplish goals and   objectives   using available …
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Quality Control


Steps used in quality control : 1.      Define the quantity specification as given by customers. 2.      Measure actual quality from the process. 3.   …
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KAIZEN in Digital world


Kaizen is management supported employee driven process where employees make a great number of continuous lasting improvements by discovering small problems…
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Positioning


Positioning   is an essential part of   launching   your product and company in the market. The term “positioning” should be viewed both as a verb and a noun…
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