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Showing posts from April, 2014

Marketing Mix

The marketing mixis a business tool used inmarketingand by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with thefour P's:price,product,promotion, andplace.In service marketing, however, the four Ps are expanded to theseven P'soreight P'sto address the different nature of services. In the 1990's, the concept offour C'swas introduced as a more customer-driven replacement of four P's.There are two theories based on four Cs: Lauterborn's four Cs (consumer,cost,communication,convenience), and Shimizu's four Cs (commodity,cost,communication,channel). In 2012, a new four P's theory was proposed withpeople,processes,programs, andperformance. A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the

Marketing strategy

Marketing strategyis defined byDavid Aakeras a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainablecompetitive advantage.Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing strategies serve as the fundamental underpinning ofmarketing plansdesigned to fill market needs and reachmarketingobjectives Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by themarketing planvary by company, by industry, and by nation, howeve…

Targeted advertising

Targeted advertisingis a type ofadvertisingwherebyadvertisementsare placed so as to reachconsumersbased on various traits such asdemographics,psychographics, behavioral variables (such as product purchase history), andfirmographic variables... or other second-order activities which serve as a proxy for these traits. Most targetednew mediaadvertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, orcontextual advertising. Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must beaddressablein that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other e…

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…


Managementinbusinessand organizations is the function that coordinates the efforts of people to accomplish goals andobjectivesusing available resources efficiently and effectively. Management comprisesplanning,organizing,staffing,leadingor directing, andcontrollinganorganizationor initiative to accomplish a goal.Resourcingencompasses the deployment and manipulation ofhuman resources,financialresources,technologicalresources, andnatural resources. Management is also an academic discipline, a social science whose object of study is the social organization. Management involves the manipulation of the human capital of an enterprise to contribute to the success of the enterprise. This implies effective communication: an enterprise environment (as opposed to a physical or mechanical mechanism), implies human motivation and implies some sort of successful progress or system outcome. As such, management is not the manipulation of a mechanism (machine or automated program), not the herding of a…

Quality Control

Steps used in quality control: 1.Define the quantity specification as given by customers. 2.Measure actual quality from the process. 3.Comparison of actual quality with the specified quality. 4.Whenever there is derivation or variation between them, then take appropriate corrective action.
Every manufacturing process has got variability. The variability is of two types: 1.Process is under chance cost 2.Process is under assignable cost Chance cost is random, i.e. even though the process is controlled very well, under identical conditions, but even though every item is varied in dimensions than the other. This variation has to be accepted because of chance cost. Variation due to assignable cost is not accepted. This concept is used in SQC (Statistical Quality Control) as follows: ·We draw control charts A control chart consists of 3 straight horizontal lines. Middle line is called x bar which is avg of avg of sample means. Upper control line & lower control line are called as decision criteri…

KAIZEN in Digital world

Kaizen is management supported employee driven process where employees make a great number of continuous lasting improvements by discovering small problems and eliminating them permanently there by helping organization is setting & trenching higher standards of performance Kaizen gives marginal but continuous improvement with no investment or little investment Kaizen are of three types [depending upon the complexity and level] 1.Management kaizen 2.Group kaizen 3.Individual kaizen
Kaizen process- also called kaizen story consists of seven sequential steps built on famous PDCA cycle, for indentifying and fixing problem
1.Defining problem 2.Understanding /assessing the currents status 3.Finding the root cause 4.Planning counting counter measures 5.Implementing counter measures 6.Verifying results 7.Standardizing and establishing control

Benefits of kaizen 1.It helps for companywide continuous improve met 2.It increases productivity by eliminating waste arising from MURA [incases is tency] (MURI)…


Positioningis an essential part oflaunchingyour product and company in the market. The term “positioning” should be viewed both as a verb and a noun. As a verb, it can be defined as deploying a set of tools and processes used to influence and control the market’s perception of your product or company in relation to any competing alternatives. As a noun, it can be defined as an attribute or condition associated with your product. Nevertheless, positioning is not what your company physically does to a product—it is what your company does to acustomer’s mind. It provides an effective answer to the question, “What do you do?” Keep in mind that the question has to be answered from the customer’s point of view and clearly state what the product does for the customer. Customers develop opinions about companies and products, and the positioning of each in the mind of the customer always occurs in relation to thecompetitionor the customer’s other alternatives (which may include doing nothing). Whi…