Skip to main content

How IKEA uses social media to emerge a marketing success

Advertising and marketing constitutes a substantial share of a retailer's annual expenditure and TV has been the most dominant mode of campaigning until internet marketing started chipping the limelight away.
IKEA, the world's largest home furnishing retailer, is one of the early adopters of the digital mode of marketing and has made maximum use of the social media clubbed with massive emphasis on its digital catalogue which forms the core of the retailer's marketing strategy.
With 345 operational stores across the world (as of year 2013), IKEA's digital marketing strategy remains almost uniform - extensive use of social media with separate country pages for respective markets and an ever increasing stress on digital catalogue applications which can be downloaded on app stores such as Google Play and the Apple store.
"The 2013 edition of the IKEA catalogue application was downloaded almost 10 million times!" IKEA informs.
"Ever since 1951 the IKEA catalogue has been a source of inspiration, a reference for home furnishing knowledge; even as it (the catalogue) continues to evolve and improve, making the most of the latest possibilities," it says.
The latest catalogue application that IKEA launched in 2014 has 59 editions. 

IKEA's presence on social media
Facebook: There are a minimum of 1.5 lakh fans on each of IKEA's country pages. The USA page has the highest following measuring about 3,411,985. The retailer's social teams pose questions, links to photo albums, and post YouTube clips to increase engagement.
Twitter: IKEA has separate twitter feeds for all its country-specific twitter pages. The US page alone has 2, 22,000 followers while IKEA Canada page has 6, 66,000 followers. Ikea makes these pages engaging by fascinating its followers to indulge in campaigns such as celebrating the 'Bring your Own Friends Day (BYOF).
Pinterest: This is an obvious choice for a retailer which deals in home furnishings, as this claims to be the official 'visual discovery tool'. Making best use of Pinterest, IKEA visually presents its merchandise to local markets in the UK, USA, Canada and other countries.
Google +: IKEA's USA page entered Google + only recently (January, 2014) and has the lowest following out of all of its pages. The retailer has apparently not been able to make much use of this platform even as the main page was launched in December 2011.

Comments

Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI


#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …