Skip to main content

Google Working on to ‘Buy Now’ Button To Compete With Amazon





Few Year Back, Google and Amazon were mutually making their race – each to become the world’s biggest player in their area of business. Google was Amazon’s main resource to deliver customers and Amazon was Google’s number 1 source of income.
But in Google’s dictionary, there is no such thing as a gentleman agreement.
Amazon, on the other side, was called the “sleeping giant of the advertising world” because, despite of its huge customers’ data insights, it showed no big ambitions to swim into the marketing world.
Amazon and Google have not had a major public falling out, but they are both moving aggressively into areas that are the other's bread-and-butter business.
Google is getting ready to take on Amazon with its own distinctive e-commerce solution. This solution would come in the form of a ‘buy now’ button which will be embedded right into the search engine results pages.

The inclusion of a ‘buy now’ button next to product pages in search results would permit searchers to place the item in a shopping card and check out with one click. To be sure, Google doesn’t intend to open its own warehouse filled with products. The sales would be fulfilled through third-party retailers.


Another area in which Google intends to compete with Amazon is through a Prime-like subscription service that would offer shoppers free two-day shipping with select retailers for a yearly fee.


Some queries come up in mind which is: If Google is serious about competing with Amazon; will that mean it'll down rank Amazon product page within the SERPs? Will third-party retailers that end up partnering with Google get a lift within the SERPs?

It’s within Google’s rights to do those things within the United States, but I don’t think we’ll be obtaining answers to those queries any time soon. According to the Wall Street Journal, Google has not confirmed whether or not it's moving ahead with these plans.

Data from research firm Forrester indicates that in the last quarter, 39 % of shoppers within the us began their product search on Amazon, whereas only 11 % began their search through a traditional search engine like Google.
Amazon is making moves to hit Google in its biggest source of revenue.

Google could potentially grab a larger share of that audience if it offered the ability to buy products directly from the SERPs. If these plans come to fruition we certainly won’t be able to take advantage of Google’s buy now button during this year’s festive holiday season.

Follow us: digital marketingfacebook.com-digitalmarketing.ac.inGoogle-plus-digitalmarketing.ac.ininstituteofdigitalmarketingSlideShare-digitalmarketing.ac.inDigitalMktg

Comments

Popular posts from this blog

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.




1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…

The future is AI and Digital Marketing – Learn it NOW to become successful !

The digital world has arrived.  We invite you to learn what is required in the digital world. For this is something we all need to know to succeed in the new world we inhabit.



The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.


What is AI
AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.

Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…

AI and the tools it creates in the digital world to enable all to succeed

AI is here to stay and there are many tools making use of it. 

Let us understand and Explore the power of AI.

There’s a lot of hype surrounding artificial intelligence (AI) and machine learning, but there’s no denying the technologies are going to shape the future of marketing. In fact, they’re already powering most of the tools we use today – even if we don’t realise it.

Google, Facebook and just about every platform we use to connect with consumers are knee-deep in these technologies and the list of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI


#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …