05 January 2015

Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards  affiliate(s) for each visitor or customer brought about in  by the affiliate's marketing efforts. e.g. Ecommerce,  rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. 
The industry has four players: 

  1. The 'Retailer' or 'Brand' (merchant ), 
  2. The network,
  3. The publisher (also known as 'the affiliate') and
  4. The customer.

The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Why affiliate marketing:

1. Its Cheap in cost. 

In affiliate marketing, you don't have to invest a lot financially to start pulling in profits. This eliminate the concern of many who are hesitant to venture into any businesses because of the lack of fund or the unwillingness to part with money due to uncertainties.

2. No Need For Inventories 

There is no need to keep and manage an inventory as this would be taken care of by the merchant. 

3. Unique Leverage Strategy

Many wealthy people earn their income through various leverage strategies which allow them to make money while they are sleeping, meddling with hobbies, or having vacation 
Affiliates could simply drive traffic to the principals websites without having to sweat after having provided them your ad copy and links.

4. Optimal -Minimal Risk 

specially attractive to those with low budget for advertising

5. Use of the Global Marketplace 

All that needs to be done is study, research then select a niche product or service and plan out all the necessary marketing tools for your affiliates to direct traffic from just about anywhere around the world to your website.

6. Earning while you sleep 

This system allows you to recruit thousands of salesmen? Who are willing to work for 24*7. You could switch your business to Autopilot mode so that you could continue to earn money whether you’re awake, asleep or holidaying.

7. More Traffic, More Sales

When your affiliates promote your site, your traffic will increase and more visitors interested in your products will click through to your website. Increased traffic from multiple sources generates higher SEO. Higher SEO equates to increased sales opportunities. 

8. Increased Search Engine Optimization


By building your network of affiliates, more affiliates will place your web site links on their web pages, resulting in an increased number of links pointing to your web site, which will improve your SEO. Incoming links are one of the most important factors in achieving higher search engine rankings.

9. Boost your Online Presence


Your products and services will be displayed, advertised,This will positively impact your online presence.

10. You don’t need any expert knowledge 

If you want to be an affiliate a products, then you don’t need a expert to sell the product. All you need is an eager-to-learn mindset and the ability to market the right affiliate products to the right people.

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