Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions. In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimize marketing messages.
eGrowth Knowledge Series is a monthly workshop which happens at Mumbai on the first Saturday of the month. These series allow our participants to remain in contact with what is happening in the World and how they can transform their business to cause Exponential Growth.
Automation of Sales & Marketing Strategy will cover the following
Efficiency of Sales Process and Team
Technology as an Accelerator
Sales Force Automation
Customer Relationship Management ( CRM)
The Real Story
The Facilitator –
Nitin Gujarathi is the Principal Consultant at Renukiyam eSols. He comes with over two decades of experience in managing & guiding SMBs and Start-ups. Played a pivotal role in establishing organizations in India and Asia Pacific region. Executed engagements in industry domains such as Insurance, Financial Services, Information Technology & Software Services, ITeS / Business Process Outsourcing, IT Infrastructure and PC Manufacturing.
Agenda for the Day:
08:00 - 09:30 - Power Breakfast
09:30 - 11:00 - Discovering the Sales Process - Atul Puri
11:00 - 12:00 - Technology as an Accelerator - Nitin Gujarathi
12:00 - 13:00 - Sales Force Automation - Nitin Gujarathi