Direct selling refers to the selling of goods and services to the consumers away from a fixed retail outlet, generally in their homes, workplace, etc through explanation and demonstration of the product by direct sellers. With direct selling, distributors sell and encourage their buyers to join the network to avail oneself of a commission based on the worth of a product sold.
The growing Indian market has attracted a large number of Indian and foreign direct selling companies.
"The scope is good and the numbers are humongous. 50% of India is below 35 and a large part of that is even younger - this means in the next 25 years these people will graduate, marry, buy everything from homes to talk time and therefore create a bigger money economy. Already many personal products are sold thru the network marketing model and in the future many others will be added in this model as it slashes marketing, distribution and selling costs yet generating more wealth more distributed in the hands of more people. So it will be great for the next 25 years"