23 January 2017

Overview of mobile marketing

Mobile Marketing is the next generation trend of marketing products and services. People around the world choose mobile devices as their preferred medium to connect with other people through various social media such as Facebook, LinkedIn, etc. Many businesses are now using various strategies to promote their product and services to reach out their audience. In the present world, mobile marketing is a common technique that almost every company is pursuing some kind of mobile marketing campaign. Through mobile marketing now people are easily ordering their meals from a restaurant, buy and read books/magazines/news and can also find their childhood friend all with a single tap on their smartphones.

“We are seeing a very fundamental shift where increasingly, particularly among the young demographic and in Asian countries, the primary access to the internet is not through the PC, but through mobile devices.”
- Vic Gundotra, Google’s VP of Engineering

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