Skip to main content

8 easy steps for digital marketing for startups

Marketing is a huge challenge for all in most businesses which is why many people do compromise on it. This is where digital marketing can step in and make a huge difference.
Image Source :

Affordable marketing

Digital marketing is truly democratic as it benefits businesses of all sizes by giving access to the mass market at an affordable price.
Not only does it make it possible to do mass marketing, it allows people to do personalised marketing also. One can address people by their names and know what they like as well through their choices. This is what is making it the marketing choice of the new generation.
To do this effectively, we suggest the following
Image Source :

1. Do not put eggs in too many baskets

This is a mistake that many  business owners make – trying to do everything at once with little prior experience. Some people set up 10 social media accounts, set up a PPC campaign set up a rigorous blogging schedule about a topic that which has not been properly researched into yet.
In fact, the worst mistake a new business owner can make is trying to manage too many new social media accounts all at once.
Too many business owners try to do everything at once and fall flat on their faces. We need not be one of them for sure.
2. Let us find our place in social media
As a new business owner, one’s aim should be to find one’s own  place on social media. This means that in the beginning you should focus only on, at the most, a few social media platforms that one is already feeling comfortable with, one should note how many interactions one is getting. For example, if Instagram isn’t giving us any engagement, then move on and focus on the platform that does!
The aim here is to find the social media platforms that gives the highest level of interactions (likes, shares and comments).We need to find out where most of our audience is and post on those platforms consistently to build up a loyal social media following. This is why we have introduced a course on content marketing.

3. Influencer Marketing

Influencer marketing is quite new in the realm of digital marketing tips. In fact, most people have probably never heard of it. And for the ones who have, they’re probably going about it the wrong way. Still, influencer marketing can be a very powerful tool when wielded correctly.
So what exactly is influencer marketing? Simply put, it means that instead of marketing to your target audience directly, you pay or inspire influential people in the niche one is in to get the word out. When it comes to social media users, influencers are basically the strongest referrals that one’s business can get.

Influencer marketing is especially effective on millennials as they are influenced by the recommendations of their peers in making buying decisions.  So, one should always keep a lookout for potential future influencers in one’s niche. 
4. Don’t underestimate having an email list
An email list is probably one of the most valuable and responsive assets one can have. The points to note are it is -
Valuable – It has been found that customers who purchase products through email spend 138% more! 
Responsive – according to a recent study,  email subscribers are 3 times more likely to share content on social media
Further, unlike our social media followers and fans, we own our email marketing list. 5. The 80-20 Rule for content

The 80-20 rule means that 80% of your success will come from 20% of our efforts. This rule applies to just about everything, including one’s content. The content can be created in a variety of different mediums.
For example: videos, webinars, blog posts, infographics and so on.
Quite simply, 80% of our content should communicate VALUE, and 20% of it should be focused on promotions. Valuable content means content that’s unique, fresh, timely, relevant, and solves real problems for our  target audience. This is what our course seeks to address.
The fact is, one’s success will come from 20% of your efforts, but that other 80% is necessary to drive it!
If we aren’t convinced about the value of creating useful content, then  we could take a moment to reflect on the fact that businesses with blogs receive 67% more leads than businesses without blogs. Other benefits of having a blog include:

Getting more targeted traffic.
Adding a human element to your brand. This helps in building trust and loyalty with your customers.

Further, this is a very cost effective medium to set up. 6. Know how to build SEO

Every business owner has heard about SEO.
Still, many of them shy away from it because they think it’s complicated and too time consuming.
While both of these things may be true, SEO is still the best way to drive traffic to your website.
Even something as simple as the business name can influence one’s ranking in the search engine.
7. Learn to use paid advertising

As we said earlier, many small business owners spend too much of their working capital on PPC.
A mistake often make is to expect to turn cold prospects into immediate buyers. Instead, bring we need to bring them in first, and then convert them into buyers later.

The mistake is to confuse “more traffic” with “more sales.” Instead, we could follow these simple steps:
Create a relevant and compelling offer. For example, a newsletter or a free eBook.
Create great website content.
Create targeted PPC ads to get people to one’s site. 8. Enhance the user’s experience

Enhancing user experience (UX) will be the glue that holds each of our strategies together.The following are popular ways to do this.
Creating great content on the site.
Using good communication channels.
Building an intuitive user interface (UI).

Digital marketing video Do also watch the below video of Tommy Griffith from to know more
In Sum With all of this, we can certainly make digital marketing work for us.We shall teach you all that is mentioned above in our courses. Do join us to be part of the digital world before it is too late.
Some of our highly reputed courses are given below


Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…


Is there any time in our Life where we are not Learning...???

if that's SO then how come we all are not Inspired and Excited about Learning?

How to combine the two Fun and Growth while Learning?

In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…


The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space

2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…