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Finding the pulse of the customer and succeeding with Google Analytics!
Google Analytics is indeed having a huge impact on almost
everyone in the world today as it analyses all that one needs to know about
people and their choices. Due to this, it is indeed a very important business tool.
We all know that the major challenge
is any business is understanding one’s customers. For this we do need to work
on it incessantly.
Understanding our customer(s)
Image Source : mitcreative.com
Everyone needs to know who our
potential customers are and what impact they could have on our business.
Earlier, people used to do this by
conducting manual surveys of potential customers and trying to see what people
are looking for. Brochures were often distributed, views were asked, noted and
compiled. This was done many a time till the business hit the spot of 100%
Naturally, the whole process took so
much time and money that there were more misses than hits in the business
world. In fact, this resulted in a new area called market research where a
whole department would be working on just this aspect of business.
Even in the digital world, this is
very much present. For, the key to success of any business is having a comprehensive understanding
of one’s customers Whether we are build or optimize the experience of a
customer, understanding and knowing one’s customers better is always the key to
things we could do are
Image source :medium.com
1. Ensuring intelligent customer engagement
satisfactory customer experience is valuable for retention of customers. This
in turn results in more revenue.
the area of technology, engaging with one’s customers in real-time has become
more easily accessible thanks to new tools. Messenger is becoming an ever more
popular customer service channel, while tools like Drift allow you to talk with
your customers as they browse one’s website.
though technology has a lot of strength, there are some areas where one must
keep in mind.
·Remove bias: One must get the uninfluenced,
impartial opinion of the customer without any bias. For, we want genuine
insights, even if they’re negative. An example of this could be a question like
“What or where do you think we could do
·Be concrete: We must use simple language that asks
for feedback on a specific topic for clarity. For instance, we could has, “How
have you improved in sales using our software?”.
·Focus: Our surveys should always address only
one area of the customer experience.
Keeping these things in
mind as we personalize our customer survey helps a great deal
2. Creating robust buyer profiles
many people make the mistake of using generic demographics like age,
profession, and location to develop their potential buyer’s profiles. These
data points do not provide enough information to create messaging that resonates with the audience on an emotional level.
thing we could do to analyze customer preferences is to use the Acquisitions
tab on Google Analytics to see which social media outlets, industry blogs and
professional forums the website traffic comes from. This could then be used to find
out where and when to reach them more effectively.
keyword data is also a helpful way to discover the terms and descriptions that
certain buyers use to describe one’s services.
segment customers based on keyword searches, we could use Google Webmaster
Tools to create a list of common keywords that drive people to one’s site. This
can then be grouped into overarching themes and assigned to different profiles
based on the data we have available.
keywords can then be put across the website copy, content marketing efforts,
and other online interactions. Speaking the same language as your customers is
a subtle way to make our current audience feel more welcome.
3. Generating data from customer analytics
action has value. Each and every customer action needs to be analysed, whether
it is clicking on a link or reading through a web page as this provides valuable
insight into customer behavior.
This data leads us to conclusions about what our audience
doesn’t understand, what they do and don’t like, and how we can create a
stronger website experience.
people had trouble navigating to a certain sales page, for instance, we need to
adjust the interface to allow for a more user-friendly experience.
theirs is one page people that people spend more time on than others, we need
to analyze that page’s content to see what’s retaining people’s attention.
of all, if there is a page with a high bounce rate, we need to understand
what’s making people leave.
4. Anticipating and planning
for future customer engagement is just as important as creating a plan for the
thing we would need to do always is to put our teams in the right frame of mind
to respond to customers during stressful or challenging situations.
Additionally, when we look and study historical
behavioral data, we will learn which features customers have found most
valuable over time, and which features they didn’t use. Understanding the most
popular and most visited pages can also help us plan content strategy making us
focus on topics and formats that will best solve the challenges that our
trends across the most commonly-used features would to determine why our
customers liked them. Additionally, looking at market trends and analysis will
give us a good idea of what other companies in the space one is in, have
already accomplished. This shall make us devise new features that explore these areas.
5. Traverse the customer’s path
only way to completely understand the unique and dynamic customer buying
journey is to put ourself in your customer’s shoes.
this requires is a change in perspective, a change in the way one operates.
Each step of the customer needs to be noted and then understood from his/her
point of view.
Here, technology has indeed made it
much, much easier to understand and interpret data to make the business cater
to exactly what people are looking for. We just need to learn the tools that we
have completely and holistically to ensure we take the right steps.
We welcome you to join our course in
Analytics to take you forward in your journey.
Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.
1# Later – Instagram Scheduler Later is known as premium social media
marketing tools to plan your visual content marketing.It’s an easy-to-use tool
to schedule and manage your Instagram posts via any devices such as the
computer, iPhone, tablet or android so that you can manage your account from
anywhere. It has an ability to add team members and this is a keynote in this
particular social media marketing tool. Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per
month on an Instagram profile. There are also a couple of things such as it
helps to socialize with Facebook, Twitter, and other marketing tools as well. Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$
The digital world has arrived. We invite you to learn what is required in the digital world. For
this is something we all need to know to succeed in the new world we inhabit.
The technical world is moving towards Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots. This is why it is important to know all about this technology is, where it’s going, and what impact it will have on digital marketing as a whole.
What is AI AI is the concept of machines undertaking tasks in a way that we humans would consider intelligent. Or AI is when a machine can undertake a task as well, if not better than a human would.
Machine learning is a subset of AI, whereby we provide a machine with data and it then learns on its own. Instead of being programmed to do something, machines are given the information they need to do it themselves. So, machine learning is one of the applications that is driving AI development. Here, it is crucial that we get the machine learni…
AI is here to stay and there are many tools making
use of it. Let us understand and Explore the power of AI.
There’s a lot of hype surrounding artificial
intelligence (AI) and machine learning, but there’s no denying the technologies
are going to shape the future of marketing. In fact, they’re already powering
most of the tools we use today – even if we don’t realise it.
Google, Facebook and just about every platform we
use to connect with consumers are knee-deep in these technologies and the list
of marketing AI tools is rapidly growing. We show you some tools that make complete use of AI
#1: Import.io Import.io allows you to import data from any web page, even if the data you’re after is hidden behind login forms or other elements. You can then compile this data into spreadsheets, visualisations or machine learning algorithms. With this data on your side, you can do anything from competitor price research to analysing all of your customer reviews to pinpoint the most important areas for …